Kasey Kim Email & Phone Number

Huntington Beach, California, United States

Huntington Beach, CA

• Spearheaded design for all digital marketing, retail, and print materials for the brand’s very first debut launch of the TravisMathew Women’s Active Lifestyle Collection.
• Curated new brand direction to elevate the TravisMathew Women’s brand by implementing new logos, brand typefaces, brand colors, and leading design for evergreen brand materials such as the TravisMathew Brand Book.
• Lead concept and design for seasonal campaigns encompassing emails, catalogs and print collateral, social media, paid ads, e-commerce/web, retail, and sales materials.
• Provided creative direction and input for all design related projects, lead regularly scheduled team design meetings, served as a mentor to junior through senior level designers and provided ongoing guidance and.

• Developed creative advertising content for use across digital channels.
• Spearheaded concepts to evolve and reposition brand identity.
• Executed visual merchandising concept and design for retail spaces.

• Design lead for growth marketing campaigns encompassing multiple digital channels.
• Identified creative and branding inconsistencies and implemented design solutions to create a cohesive brand identity through digital and print creative.
• Advocated for the visual evolution and brand repositioning of the Credit Sesame and STACK brands.
• Lead design concept and execution in collaboration with Marketing, Social Media/Influencers, and Product teams to create impactful advertisements on Google, TikTok, Meta, Reddit.

Irvine, CA

• Lead designer at a fast-paced agency in charge of visual design for print and digital spaces from concept to execution.
• Introduced motion graphics to the agency and spearheaded all motion graphics creative from concept to execution.
• Pioneered design solutions for print and digital marketing strategies and worked as a team lead to increase brand growth, garner buzz, and debut new products.
• Lead the design team to create, refine, and evolve brand identity for brands such as Blaze Pizza, Yoshinoya, Dave's Hot Chicken.
• Lead art direction and concepts for photo and video shoots.
• Presented design concepts and ideas and worked as a main point of contact for clients to ensure all final output was delivered on time and aligned with strategy and creative briefs.

Costa Mesa, CA

• Designed creative content for digital, print, and retail spaces from concept to execution.
• Collaborated with Marketing and Environmental Design teams to concept upcoming marketing campaigns, organize and plan photo shoots, and perform content production.
• Designed digital and print assets for collaborations with Carhartt, Evan Rossell, and Hurley athletes such as John John Florence, Carissa Moore, and Filipe Toledo.
• Worked with the Branding team to redesign the Hurley Phantom logo.
• Paid full-time internship.

Costa Mesa, CA

• Concept, design, and development of print and pattern artwork for the Classics and Customs divisions.
• Creator of the viral Vans Customs "Sunflowers & Checkerboard" design.
• Developed footwear designs for collaborations with Disney.
• Paid full-time internship.