Kassandra Krifka Email and Phone Number
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As the Marketing and Communications Director for the Oregon Treasury Savings Network, I direct the strategic communications and marketing for three statewide and national savings programs that empower Oregonians to achieve their financial goals. With over 18 years combined experience in state government and the nonprofit sector, I have a passion for advancing the missions of organizations that make a positive impact on society and the planet.I oversee the work of marketing consultants, manage publicity activities, develop targeted content and design, and enhance brand perception and awareness across all channels, digital and print. I also collaborate with internal and external stakeholders to expand program reach and diversify account holders. I am skilled at translating data into compelling, audience-specific messaging that inspires action. I take a results-oriented approach to each challenge, yet remain flexible in how to reach the finish line. I have a strong leadership style with a positive and patient approach to managing teams.
Oregon State Treasury
View- Website:
- oregon.gov/olcc
- Employees:
- 127
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Marketing And Communications Director, Oregon Treasury Savings NetworkOregon State TreasuryPortland, Or, Us -
Marketing And Communications Director, Oregon Treasury Savings NetworkOregon State Treasury Sep 2018 - PresentTigard, Oregon, United StatesDirect strategic communications and marketing for all aspects of the Oregon Treasury Savings Network’s statewide and national communications for the Oregon College Savings Plan, the Oregon ABLE Savings Plan and OregonSaves, the nation’s first state-run, auto-enrollment retirement plan. Focus on enhancing brand perception, developing owned and earned media, expanding program reach, and diversifying account holders.o Direct the work of marketing consultants with regard to paid marketing activities, outbound content, messaging, lead generation and strategyo Manage publicity activities: press releases, media relationship cultivation, distribution list growth, interview preparation, staffing the State Treasurer at media and community events, and serving as the Network’s spokesperson with stakeholders and the mediao Manage and develop social media campaigns and content across program channelso Develop targeted messaging and design for key communications: website, email, annual reports, articles and promotional materialso Oversee communications content for all network technology platforms and websites, including enhancements and new featureso Head up special projects -
Chair | Vice Chair | CommissionerOregon Commission For Women May 2018 - Jul 2021Portland, Oregon AreaOCFW advocates for the rights of women and girls in Oregon. OCFW is a voice for women and ensures that they have equality, mental and physical health, legal advocacy, fair jobs and pay, and protection from abuse and domestic violence. OCFW represents women in the legislature and judicial branches helping create and pass bills to support women.
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Director Of Marketing And CommunicationsThe Climate Trust Mar 2012 - Aug 2018Portland, Oregon AreaProvide vision and leadership by defining, implementing and enhancing the marketing and communications strategies for a nationally recognized environmental nonprofit. Focus on enhancing brand perception, generating leads, and developing owned and earned media.o Oversee a cohesive, consistent and unified brand across all channels, digital and printo Translate data into messaging that advances mission and secures market leader positiono Develop targeted content and design for key communications: website, social media, email, annual reports, articles, blogs, position papers and promotional materialso Manage publicity activities: press releases, media relationship cultivation, distribution list growth, interview preparation and serving as a spokespersono Track metrics to ensure cost-effective results and measure stakeholder sentimento Direct paid marketing activities: Google AdWords, sponsorships and advertisingo Head up special projects: website development, corporate identity rebrand, brand audits and stakeholder engagement eventso Execute philanthropic revenue generation activitieso Oversight of Business Outreach Associate position -
Marketing And Communications ManagerSelf Enhancement, Inc. Oct 2010 - Feb 2012Developed marketing campaigns and managed media relationships for a nationally-recognized youth development agency. Improved user experience across multiple channels, and brought the brand to life across various touch points.o Executed targeted email and social media campaigns to meet strategic organizational goals, and advance online presenceo Implemented website modifications to grow audience, increase donations, convert off-line donors to online donors, and improve user satisfactiono Produced on-brand promotional collateral, and direct mail solicitationso Oversaw public relations and advertising activities to secure position as a thought-leadero Managed vendor relationships, RFP proposals, and corporate partnership growth -
Director Of Internet MarketingThe Salvation Army, Southern California Aug 2008 - Jul 2010Developed and implemented strategies that showcased the work of The Salvation Army (TSA) online; appealing to stakeholders, donors, and volunteers. Proven history of generating significant new revenue through content marketing, and engaging with younger generations through social media opportunities.o Managed extensive website redesign; becoming model for all TSA websites nationallyo Administration over website content, SEO, and social networking siteso Increased revenue from online giving by 34% within the span of a single yearo Increased Online Red Kettle campaign revenue by 195% over the previous year -
Community Resource Development SpecialistThe Salvation Army, Southern California Jul 2007 - Aug 2008Developed and implemented community-based projects, and cause-driven events. Responsible for the day-to-day operations and administration of the TSA Volunteer Department. Recognized by co-workers and managers for creativity and exceptional work ethic.o Managed volunteer recruitment, orientation, training, retention, and reportingo Placed volunteers at over 50 local community and social service centerso Facilitated volunteer communications and engagement strategieso Oversaw $2M Christmas Kettle campaign; spanning over 33 Southern CA communitieso Supervised three seasonal staff members and a rotating team of college-level internso Spearheaded ‘Malibu Canyon Dirt Dash’ benefiting Summer camp for low-income kids
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Research - Civic Engagement DepartmentCalifornia Community Foundation Nov 2006 - Jun 2007This was a short-term, contract position.o Developed a demographic profile of older immigrants in Los Angeles Countyo Compiled an inventory of community resources that offer civic engagement opportunities for older immigrants (“civic engagement” includes volunteerism, lifelong learning, and employment, whether paid or unpaid)o Conducted small group interviews with older immigrants representing a cross-section of different ethnic communities in Los Angeles Countyo Conducted individual interviews with community and religious leaders, experts on aging and others to ascertain the opportunities and barriers to civic engagemento Scanned local foundations to assess their involvement in issues related to older adults and civic engagemento Drafted a report on the findings -
Development AssociateLos Angeles Conservation Corps Feb 2006 - Aug 2006Responsible for the duties of the Development Director during an extended maternity leave; including reporting grant activities to funders, completing contract paperwork/compiling grant proposals, preparing materials for and attending Board of Directors and Committee meetings, maintaining LACC's donor database and assisting with preparation for the 20th Anniversary celebration.
Kassandra Krifka Skills
Kassandra Krifka Education Details
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Public Administration (Emphasis On Environmental & Nonprofit Management) -
Graphic Design -
Study Abroad -
Canyon Springs High School
Frequently Asked Questions about Kassandra Krifka
What company does Kassandra Krifka work for?
Kassandra Krifka works for Oregon State Treasury
What is Kassandra Krifka's role at the current company?
Kassandra Krifka's current role is Marketing and Communications Director, Oregon Treasury Savings Network.
What is Kassandra Krifka's email address?
Kassandra Krifka's email address is ka****@****ail.com
What is Kassandra Krifka's direct phone number?
Kassandra Krifka's direct phone number is +150330*****
What schools did Kassandra Krifka attend?
Kassandra Krifka attended University Of Southern California, Chapman University, Victoria University Of Wellington, Canyon Springs High School.
What are some of Kassandra Krifka's interests?
Kassandra Krifka has interest in Social Services, Animal Rescue, Children, Gourmet Vegetarian Cooking, Environment, Dancing, Art, Reading, Poverty Alleviation, Hiking.
What skills is Kassandra Krifka known for?
Kassandra Krifka has skills like Fundraising, Nonprofits, Community Outreach, Social Media, Marketing, Online Marketing, Volunteer Management, Grant Writing, Website Development, Public Relations, Graphic Design, Event Planning.
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