- Spearheaded two new business divisions (Dairy, Pharmaceuticals) and lead our new Functional Celluloses product lines. - Extensive knowledge of CMC, MC, HPMC, cMCC, xanthan, fibers, modified starches, flavours and phosphate minerals/buffering salts.- Directly handled and penetrated difficult, key accounts while coordinating efforts regionally or globally. - Overhauled, modernized and gave the entire corporate identity a make-over (logo, website, business cards, product lists, product branding).- Continually enhanced our company culture, based on the team's feedback via brainstorming and SWOT analyses. Established an Organising Committee in charge of group trips and CSR events. Implemented suggestions to enable better innovation in the workplace.

- Grew our portfolio of sweeteners from one product to three (to include stevia and sucralose), 4x sales for that product category in 3 years while increasing average margins.- Mapped out competition and established a database to track their products, price and performance- Integrated IT to boost productivity company-wide: a more efficient email and filesharing platform based on GoogleApps and data exchange based on NAS Fileshare Server- Traveled extensively throughout Malaysia and Singapore to execute marketing campaigns and understand the challenges and obstacles on the ground

The Entrepreneurs' Organization (EO) is a global membership community of more than 18,000+ influential business founders, owners and builders with 220 chapters in 80+ countries. Founded in 1987, EO helps entrepreneurs move the world forward by unlocking their full potential through the power of deeper connections, shared experiences, and collaborative learning.As Membership Co-Chair, my role is to grow our Chapter with quality member-leaders who share the same EO Core Values yet bring their own unique, diverse perspectives and experiences.

The Malaysian Institute of Food Technology (MIFT) is a non-profit professional body of food technologists and educators in the field of food science and technology. Our purpose is to promote the advancement of food science and technology across the nation.My role is to help MIFT evolve digitally, to stay relevant and connected with the modern needs of our industry members.