Kasey C. Email & Phone Number

San Francisco, Ca, Us

- Owned the redesign of the Computer Science Department’s website using Drupal 8, andoptimized SEO, resulting in a 21% increase in page views and link clicks.- Managed graphic creation on Canva for social media accounts driving an 18% audiencegrowth and a 56% increase in engagement.- Supervised the full hiring process for 40 personnel each semester by optimizing resourceallocation, ensuring timely speaker engagement despite reduced headcount and timelines.

San Francisco, California, Us

- Conceptualized and designed custom web apps and landing pages maximizing brand consistency and aesthetic appeal.- Implemented color, typography, and layout features to optimize design elements for a series of ecommerce and marketing start ups.- Successfully adapted clients' designs and notes to a variety of media and platforms, ensuring timely delivery of all work. https://bit.ly/kaseychen

Santa Clara, California, Us

- Digitized traditional data entry forms for mobile use, saving 1.5 hours of daily work and improving data management and productivity.- Orchestrated end-to-end design processes for a mobile infrastructure application, encompassing market research, conceptualization, wireframing/storyboarding, and layout finalization.- Achieved project success by orchestrating frequent meetings with the client, project manager, and engineering team, resulting in reduced project timelines and improved resource management.

- Led end to end design for the creative team, shaping the UX strategy for a SaaS product in collaboration with founders.- Leveraged Microsoft Clarity analytics to optimize designs, incorporating heat maps and user interactions for iterative improvements..- Identified customer needs and business opportunities through customer research and working with the product team to deeply understand user behavior and engagement metrics.

New York, New York, Us

- Designed and implemented mobile interfaces for advanced data applications, successfully translating complex data sets into user-friendly visualizations with a focus on accessibility practices.- Developed interactive surveys and forms optimized for mobile, streamlining the user input process and increasing survey completion rates by 25%- Collaborated with cross-functional teams to conduct usability testing, and iteratively refine designs, ensuring alignment with industry best practices.

La Jolla, Ca, Us

- Produced diverse website content, including articles, event agendas, and publications, resulting in a 20% engagement increase. - Authored web content for blogs and platforms such as Instagram and LinkedIn, effectively communicating brand messaging, boosting audience engagement by 32%.- Implemented SEO best practices and optimized sites by employing strategic web initiatives and HTML coding techniques.- Aligned design solutions with brand standards for graphics, written content, print media, and event banners, achieving a cohesive and professional brand representation.

Irving, Tx, Us

- Designed, validated, and delivered customer journey maps, information architectures, and a new design system for the development of a rebranded Huggies website.- Led an intern-started initiative to AB test newsletters that were receiving hard bounces, which resulted in a 30% increase in email opens nationally.- Engaged with product management, engineering, and business stakeholders to conduct heuristic evaluations of competitors to aid in project roadmaps.

Tokyo, Jp

- Collected and analyzed user behavior through ethnography, surveys, benchmark studies, web-based research, and online experiments (A/B testing).- Understand product specifications and user psychology to test interactive prototypes with a range of users while performing comprehensive diary studies.- Actively participated in an agile design process, including contributing to story creation, daily standups, scrum meetings, and ideation sprints with the use of tools like Jira and Trello.

San Diego, Ca, Us

- Wrote and conducted user interviews and market research, created interactive prototypes to test with potential users through unmoderated remote usability testing.- Designed, documented, and maintained a visual design system that helped maintain consistency across all marketing assets and first iteration mobile app.- Designed in app-graphics, brand assets and content for posting.

Student, Cognitive Science

Summer Session, Illustration