Kasey Xu Email & Phone Number

Toronto, Ontario, Canada

• Directing comprehensive creative design processes for existing accounts, overseeing the entire journey from conceptualization and idea communication to final deliverables.• Developed and launched a new website by shopify, overseeing the entire process from conception to deployment.• Managed UI site maintenance, ensuring optimal functionality and user experience.• Created and optimized social media assets across multiple platforms, including graphic design and video editing.• Implemented strategic campaigns on Instagram, Facebook, TikTok, and LinkedIn to enhance brand visibility and engagement.

Ontario, Canada

• Leading end to end creative design for existing accounts, from concepts, communicating ideas to deliverables• Design the web style guide, UI site maintenance, custom icon creation, low-fidelity wireframes to high-fidelity prototypes, user flows, user experience(UX), usability testing, information design/architecture• Providing art direction• Preparing and delivering presentations to clients• Producing design, artwork and/or imagery suitable for a variety of channels within existing brand guidelines and creating (re)branding books

Hong Kong Sar

• Leading end to end creative design for existing accounts, from concepts, communicating ideas to deliverables• Design the web style guide, UI site maintenance, custom icon creation, low-fidelity wireframes to high-fidelity prototypes, user flows, user experience(UX), usability testing, information design/architecture• Providing art direction inputs for pitching new clients• Preparing and delivering presentations to clients• Producing design, artwork and/or imagery suitable for a variety of channels within existing brand guidelines and creating (re)branding books • Coaching junior designers (quality assurance & workflow)• Key clients: Loreal, The Macallan, DAZY (Shein), EquitiesFirst, HSBC, Dah Sing Bank, BUPA & Quality HealthCare, etc• Key deliverables: Client global branding exercises - brand book refreshments, rebranding campaign – video in OOH (digital panels, subway stations, shopping mall), brand identity visual and UI design for digital transformation (VTO virtual travel office website, brand website, duty free website graphic, retail graphic, etc), global AR Augmented Reality customer journey campaign, creative social media statics and IG story videos, etcAchievements:• Astonishing branding video views by brand health study (Online and offline): • Brand recall: 83%; liveability: 91%; Surge in search: 376%; Accumulated video views: 3.1M+; Social media engagement: 160k• Increased 15% fan base on client social media after rebranding & raised 5-10% engagement rates

Hong Kong Sar

• Crafted visual and motion graphics for Metropop Social Media (Facebook, Instagram), Magazine, and website• Provided innovative video editing and graphic designs• Boosted vibrant brand images through videos and guidelines for a clear product identity for key clients: Miele, Origins, Cruel, Vichy, Borghese, TowngasAchievements:• Increased social media views and interactions by 5-10%

Hong Kong Sar

Designer and Event Managing Coordinate• Key clients: Henderson (H Queen’s), HK government projects (West Kowloon, Hong Kong Children's Hospital, Kwun Tong Promenade)• Ideated, taken & edited innovative advertising video • Filmed different type of photography & video including aerial, time-lapse & architectural

Germany

• Key client: Tam Tam P1 and P3, Tam Tam 4 and 6• Simulated 3D interior modelling eff¬ects • Designed from concept to actual assets

Certification, Ux

Bachelor'S Degree, Industrial And Product Design