Kashaf Ali Email & Phone Number

United Kingdom

Columbus, Ohio, United States

• Introduced advanced time-series regression modeling in Python to assess the impact of marketing campaigns on Citizen’s site traffic, detected distinctive seasonal trends within 4 major markets, resulting in a noteworthy 18% surge in the overall site visits.• Conducted complex data pre-processing and feature engineering on 247 million call tags data for Citizen’s Interactive Voice Response system (IVR), designed key performance metrics to enable organizational leaders in making data-driven decisions.• Developed a tableau-based interactive dashboard to present IVR’s performance; increased call containment by 15% on weekends by identifying calls misclassified as contained because of data errors during call center closures.

Lahore, Punjab, Pakistan

• Led Airlift’s Pricing function by building a data & reporting infrastructure from the ground up using SQL and Python; pioneered effective pricing strategies to increase gross profits by 9 percentage points.• Piloted price-sensitivity A/B experiments for 15+ locations to design effective location-based pricing strategies; achieved positive margins for the Fresh Produce category for the first time Pakistan and raised conversion rate from pricing by 13%.• Automated daily competitor product and pricing data extraction by building price scraping bots combined with Natural Language Processing techniques and standardising ETL processes; reduced time spent on data collection and processing by 75%.

Lahore, Punjab, Pakistan

• Designed and implemented an advanced predictive machine learning model for capacity planning in rider delivery operations, resulting in a 95% success rate for on-time deliveries.• Spearheaded cross-functional efforts to establish a single source of truth on business costs with the data engineering and product team; improved margin accuracy by eliminating 91% of the supplier cost inaccuracies in company-level data.

Lahore, Pakistan

• Created an unparalleled emissions database encompassing 2000 factories in collaboration with the Punjab Environment Protection Department to assess the influence of information disclosure on firms' technology adoption as part of a randomized experiment.• Conducted an exhaustive political economy analysis for Pakistan's top 10 sectors; interviewing over 5+ key sector stakeholders to support FCDO in crafting a performance-based export enhancement plan, aiming to elevate Pakistan's export potential and growth.

Lahore, Pakistan

• Improved data accessibility and developed data-driven decision analysis tools to improve decision making for prospective public sector investments in Punjab’s industrial sector; authored a Spatial Development Plan for local development in Punjab.• Designed a cluster-based tourism strategy to advance tourism in South Punjab; acquired project management skills by building a roadmap for the Cholistan Desert Rally event as part of this project.

Lahore, Pakistan

• Conducted quantitative research investigating the relationship between trust in state institutions and perceptions about violence. Led the data cleaning and feature engineering process for 2200 survey responses, revealing significant correlations among interactions with state/non-state actors, income demographics, and proclivities toward violence or extremist behavior in Lahore.

Lahore, Pakistan

• Led Haji Son’s Chicago-based project with Education Equity Inc., leveraging data-driven market analysis and advanced predictive modelling to significantly increase return on investment and expand clientele into a new market segment effectively.• Revamped debt collection strategies by developing an interactive client database, resulting in improved bad debt tracking and mitigation.• Orchestrated a seamless 100% transition to Slack via interactive training sessions for Lahore-based office staff, redesigned payment and compensation packages to boost sales field productivity across Punjab, and conducted comprehensive surveys and on-job observations to restructure the existing Employee Appraisal system.

Master Of Science In Interdisciplinary Data Science

Activities and Societies: Teaching Assistant - Unifying Data Science Course Relevant Courses: Natural Language Processing, Statistical.

Bachelor'S Degree, Economics

• Dean's Honor List • Dissertation: Twitter Trends: Public Opinion or Propaganda? Evidence from Pakistan • LUMS Model United Nations.