- Development of the bank's Communication Policy.- Content and Design of bank's launch Collateral (thematic & tactical).- Co-ordination and relationship building with internal & external stakeholders.- Leading development and ensuring the adoption of Brand Guidelines and templates for internal & external communication.- Liaison between EXIM Bank and Press Information Department (Ministry of Information) for publications as per. rules & regulations applicable as a Govt. owned D.F.I. (Development Finance Institute).- Brainstorming with and reporting to the higher management regarding the updates on the communication materials being developed and the executions underway.- Engaging agencies, vendors, etc. for pitches and pursuing the initiatives to the finish lines as signed S.L.As.- Acquiring and pursuing approvals of Media Plans.- Archiving of all communication material, publications released and material aired.- Facilitating upper management wherever else required, such as market/industry researches/comparisons.- Budgeting.- Processing invoices and keeping a record of the expenses incurred and reporting budget consumption.- Content writing, translation, design direction, proof-reading, etc.- Ensuring Social Media presence of the bank and development & publishing of content based on the approved calendar.Projects: Launch of Government of Pakistan's official export credit agency: Export-Import Bank of Pakistan (EXIM Bank).

- Supervising the Communications team and overseeing co-ordination with the agencies/vendors regarding the tasks at hand (A.T.L., B.T.L., Web & Digital).- Brainstorming with and reporting to the higher management regarding the updates on the communication materials being developed and the executions underway.- Pursuing the finalization of Contracts and Addendums as they are floated along their standard channel.- Leading development and keeping a record of all communication material, publications released and material aired.- Facilitating upper management wherever else required, such as market/industry researches.- Processing invoices and keeping a record of the expenses incurred and reporting budget consumption.- Content writing, translation, design direction, proof-reading, etc.Projects: Re-branding of The First MicroFinanceBank Ltd. as HBL Microfinance Bank, HBL Microfinance Bank’s 20th Anniversary, Branding and Launch of the Gilgit Regional Headquarters, Developement, Content Development and Launch of new website (www.hblmfb.com), HBL MfB - Best Microfinance Bank by IBP Campaign.

- Co-ordinating with the agencies regarding the tasks at hand.- Brainstorming with and reporting to the higher management regarding the updates on the communication materials being developed and the executions underway.- Co-ordinating with the nationwide retail network and the Corporate Office Departments regarding their branding requirements, forwarding the same to the relevant vendors and assuring their timely delivery.- Pursuing the finalization of Contracts and Addendums as they are floated along their standard channel.- Using Oracle Financials to raise the requirements for purchases(RFPs), processing invoices and pursuing the relevant departments for timely processing of payments, while keeping a track of the expenses incurred for reporting to the Higher Management, submitting monthly accruals, quarterly expense reports and audits.- Preparing presentations of quarterly activity reports of the Branding Department.- Keeping a record of all communication material developed, publications released and material aired.- Releasing Bulk SMSes through vendor’s web-based portal and record keeping of the same.- Supervising the distribution of gift items and souvenirs, and co-ordinating with distribution teams and recipients to address post-distribution concerns.- Facilitating upper management wherever else required, such as market/industry researches.Projects/Launches: Khushhali Internet Banking, Khushhali Mobile Banking, Khushhali EasyCash,Khushhali Assani, Khushhali Lockers, Branch Launches, Khushhali ATMs Launch, Khushhali Niswan for Women and Khushhali Karobar for SME Banking launches.

- Generating ideas for artworks, animations and creative executions including content and Taglines for clients.- New Business Development, R&D, Media Planning and Buying (A.T.L. & B.T.L.), Campaign idea generation to meet the objectives mentioned in Client’s briefs to ultimately positively contribute toward the Client’s K.P.I.s.- Internal (H.R.) & External Communication (Clients & Vendors), C-Panel management and Business to Government Correspondence (D.M.A. / P.E.M.R.A., etc.)- Managing quotations, invoicing, internal audit and coordination with Tax and Legal Consultants.Clients: Nishat Linen, Telenor, Zong, Sana Safinaz, Sapphire, Mobilink, Eighteen, Coca-Cola, Pepsi, Lays, Unilever, Nestle, McDonald’s, Ramada, Core Media, Kinetic, Do-Ad, Total, PSO, etc.

- Provide Voice Overs (English & Urdu).- Supervision of Voice-Over Artists and Sound Engineers.- Supervision of daily incoming V.A.S. Audio Production Tasks.- Supervision and management of V.A.S. Audio Production Projects.- Archiving of audio files and submission of production material.- Hiring of and Training V.O. Artists.- Checking production against Q.A. standards.- Communicating and coordinating with the Content and Research Departments. Projects: Info Services (News/Sports/Entertainment/Weather), U-Goal, Zong Chat Zone, U-Dosti, MTN Afghanistan, General Prompts (Mobilink/Ufone/Zong/Telenor/Warid).

- Senior C.S.R., Project: MicroTrack G.P.S. (Texas, U.S.A.).Technical Customer Support for the tracking device(s) provider based in Texas, U.S.A.Achievements:- Numerous ABCD(A Best Call of the Day) calls awarded by the Q.A. Department.- Recognition by the Client (MicroTrack GPS) and Tom Slone(C.E.O.) for exceeding expectations during the client's mock-call, resulting in a Bonus.