One of the largest media and marketing networks in the country, M Holdings represents Starcom Media Vest Group in Pakistan and offers a comprehensive and integrated range of marketing and communication services to brands and organizations. From the group platform my core responsibilities include;- Business development for all group companies - Manage overall regional businesses and teams- Relationships management with existing and new clients and partner media establishments - Manage budgets and P&L ownership on regional level

As head of business development, I was involved in planning, development and launch of new products/offerings through non-conventional business channels. The core accountability included;- Roll-out of products and services for special segments- Business planning and P&L ownership - Establishing affinity partnerships, B2B negotiation and marketing support - Brand activation and sponsorships - Sales and revenue targets - Key accounts handling and relationship management

Worked for Bukhatir Group as head of marketing for projects in Tunisia and Pakistan. The position required planning, organizing, staffing, training, and managing all marketing and communication functions to achieve the company sales and revenue objectives. Some of my professional achievements were as follows:- Successful launch of Tunis project, a 5 billion US$ mixed use real estate project - Executed research projects in 4 countries, Pakistan, Tunisia, South Africa and Sri Lanka - As core member of planning team, negotiation with Govt. authorities - Pre-launch PR campaigns of national and international scale- Alliances to procure world leading resources as project partners - Appointment of international agencies and consultants for branding and communication mix- Product planning, pricing and commission structure leading to project budgeting