Channel Management for Sony and Energizer in IR, Wholesale Global Trading in Samsung, Apple & Xiaomi, Managing and assisting Africa sales

Responsible for all Channel based Sales of WIKO Mobiles, Business Development, Operator tie-ups, Channel Development & Management, P/L maintenance. Emerging Market Penetration. Marketing expense optimization.

Responsible for Driving sales of Hisense Mobile Handsets, Tablets in Middle East Region.Brought the sales from Zero to a sizable number within 6 Months and got Hisense entry into the GFK Data. Strengthend Business relationship with existing Key retailers & engineered new tie ups. Got a decent entry into IR Market. Expansion into other Markets and exploring opportunities into other regions is currently the work in progress.

I had taken up the challenge to Develop the brand called "Touchtel" and to create a market for Touchtel brand of phones (mobile handsets) & mobile accessories all over the world by appointing Distributors and Retailers in different countries. www.touchtelglobal.com. The company decided not to venture into smart phone business, hence had to move on.

• Managing and developing the Etisalat Mobile Recharge and Top up Business• Heading a Team of 4 regional Managers and 50 Sales staff all over UAE• Carrying an Annual Target of AED 1.4 Billion.• Daily & monthly Sales monitoring, Planning, Forecasting, Trend Analysis, market trend, monitoring competitive activities and taking corrective decisions.• Deciding & Implementing Channel Partner Pricing policy, promotions and sales incentives.• Day to day operational co ordination with internal departments like IT, HR, Accounts, Sales support (Call center)• Managing sales routes, collections and day to day operations of Selling Etisalat eVouchers• Currently managing 3,000 + Mass Retailers like Grocery stores, Supermarkets etc. and Key Retailers like Carrefour, Dubai Duty free, Jashanmal, Al Ain co operative, Choithram,Talal Group etc. and ensuring smooth operations of Etisalat eVoucher sales through them.• Responsible for expanding current business by getting more Retailers on board• Ensuring high quality of service to avoid Retailers going to competition.• Implementing Etisalat’s events and promotions and POS visibility across all the outlets.• Initiated “SALIK” recharge sales through the existing Channels.

• Etisalat Recharge & Resellers Business: Part of 3 member team handling entire Etisalat Wasel Prepaid Recharge Business in the UAE.• Channel Management & Development: Manage and Expand a Channel Base of around 12,500 Resellers and 700 Outlets of 35 key Retailers. To ensure smooth day to day operations, stocks availability, POS and marketing material display, complaint resolution & sales audits along with Road shows and routine promotions and campaigns. Sales Data & Trend Analysis.• Reach out policy: To enable Etisalat to reach out to the Mass resellers and End users on a proactive basis, daily visits to the remotest of Mass resellers to understand their business related issues and to enhance Etisalat business through them by resolution of problems and roadblocks.• Multiple Channel Handling: Oversee & monitor all channels like eVoucher, Scratch Cards (PPC) etc. Also part of new Channel development initiatives like OTAR.• Business Size: Currently managing a business of approximately AED 6 Billion per annum of all Recharge Business for Etisalat.

Information Technology Division ( Jumbo Distribution) – Sept. 2007 – April 2008• Distribution of Hewlett Packard (HP – PSG) range of products, consisting mainly of HP Laptops and Desktops in UAE, Oman & Kuwait, Via Channel Management , Corporate Reseller channel development and Network Integrators and IT Exporters from Jabal Ali.• Work on large Deals and Government Tenders with partners in UAE, Kuwait and Oman.• Additional responsibility of Channel Sales of HP –IPG (Printers range) in the same territory.• Organizing Road shows and Special reseller schemes for the above product range.• A pre set Target of $ 25 Million / AnnumEnterprise Solutions Division (Jumbo IT Projects) - Sept 2005 – Aug. 2007• Led a team of three sales executives to penetrate the market, identify new accounts and businesses, by targeting large group companies and corporate.• Helped the team in Pre Sales activities, Sales, Negotiations and Project/Account management for End to End Enterprise IT Solutions for pre identified potential clients.• Was Part of the Jumbo “Notebook for Book” programme for the Universities• Channel Development and management for Senao Range of wireless products (Product Manager)• Participated in Government sales & Tender Business• Team Target of 15 Million AED($4Million)/Annum

• Channel Development : To Identify, Train and Develop the Channel Market in Oman for Dell range of Products including Servers, Desktops, Workstations, PDAs, Printers, Networking Products along with Konica Minolta and Lexmark range of products.• Business development through the handling of key Government & Corporate accounts like Ministries. Coordinating with Logistics Team and the Credit and finance team to complete and Close the sales Cycle. • Handling Retail sales through retailers and MHD Showroom. • Advertising Campaign for Retail sales through Print Media

• Assigned Territory - Indian States of Uttar Pradesh, Uttaranchal & Madhya Pradesh (also additionally managed Delhi, Punjab ,Haryana, Rajasthan & Jammu Region for 6 Months) Key Result Areas - • Main responsibility was to develop a non-developed & virgin territory into a profitable market venture for Cisco. • Identified, Short-listed and appointed 25 Resellers out of a list of 70 potential candidates through extensive traveling, Interaction and Counseling in the upcountry. • Held Reseller Development Programs through Technical Up gradation and selling skill enhancement. • Account management of key Government and Corporate bodies and spread awareness among the End Users/Clients regarding the latest technologies and their impact on client's Business like Return on Investment, ease of use, Security etc. • Worked closely with and led partner's sales team in business development and Assisted them in pre sales consultancy, product/Solution selection & Price Negotiations with the end users. • Helped Cisco in spreading thin in terms of new Technologies awareness and buying (Security, Wireless & IP Telephony) in the region. Organized and coordinated Reseller/End user meets and Road shows. • Carried a pre set Sales Targets of $1.3 Million for the location.

• Identified and established New Business Partners and strengthened the existing ones i.e. Distributor, Stockiest, Resellers and System Integrators for Network Interface Cards, Switches, Wireless LAN and Internet Application Servers from Accton. • Accton being the sole Marketing source for HEWLETT PACKARD (HP) range of Networking Products, hence Identified the Market (Business Partners and End- Users) for the entire range of High end Switching products from HP • Market Research and Analysis for Remote Access Servers and Routers for DIGITAL Range to be launched in India through Accton.

• Development of Channel Business for Enterasys range of products through Contact program for various Resellers and S I s in the NCR and North India. • Consultancy and designing for Call - Center Set-ups, Integration of Voice, Data and Video. PROJECT 1: Astranet Call Center- 1000 Seats Call Center Designed on a combination of peripheral and Central Switching from Cabletron using a combination of 16 Port Uplink switch, 7 Slot Chassis and 24 Port Stackable and Manageable Switches, High End multiplexing from new bridge, Thin Client and Server based Client Interface from IBM running on Fiber Back bone and E- CAT 5 Cabling from BICC Brand Rex. IPLC to US of Clients• PROJECT 2: Rena sonic e- Solutions Call Center- 120 Seats Pilot Call Center based on Central Switching on a 7 Slot Chassis from Cabletron and E-CAT 5 Cabling with IPLC to US Clients.• PROJECT 3: Delhi Call Centers- 120 Seats Call Center (Expandable to 200 Seats) based on central switching based on 5 Slot Chassis and E-CAT 5 Cabling with IPLC to Clients in USA and Australia.

Prospecting new Clients, Consultancy, Network Designing, Negotiating and Overseeing the actual implementation of the project through close co- ordination with the Cabling and Engineering Teams and the Logistics and Accounts Department. Major Projects Undertaken: Norcool India (P) Ltd. Entire IT Set-up including Networking on Lucent and 3-COM Platforms, Router from Cisco, Internet Security by Checkpoint Softwares, ISDN Line Acquisition and Liasioning with DOT, VSNL and dedicated Internet Connection from Satyam. Infogain India (P) Ltd. 20 Nodes Data and 120 Nodes Voice Cabling and Cisco Switching. Goodyear, Optech Solutions, EDS Technologies, British Gas, Skanska and others

1. Independent Portfolio of promotion, Penetration & Pricing Strategy for Niche Market Segment in the Middle East and Western market for Specialty Yarns. 2. Additional Charge of Maintaining and Updating Sales Report for Full filling ISO 9002 Procedures. 3. Market Intelligence and Market Information Via BIR, Internet and Multimedia.