I help our clients tell their stories in a way that helps them connect with their customers and audience on an emotional level.Responsibilities include overseeing branding and content creation functions.

- Blogging and content consultancy, specializing in conversational, SEO content geared towards the technology sector- Actively working as a freelance content developer and editor for both consumer and enterprise technology- Lead a team of motivated, freelance content writers for timely generation and delivery for clients in the enterprise technology and cloud computing niches- Recent clients include Flop2Hit (until early 2019), Digitonics Labs (until mid 2019), Digit Labs (June 2020)

- Collaborated with Executive Management: Partnered with senior leadership to develop and optimize technical, SEO-driven content for client websites, enhancing design and structure for maximum online visibility.- Transformed Digital Presence: Revolutionized clients’ digital presence through strategic content creation and meticulous documentation, significantly boosting online engagement and brand recognition.- Authored Technical Documentation: Produced comprehensive and highly technical… Show more - Collaborated with Executive Management: Partnered with senior leadership to develop and optimize technical, SEO-driven content for client websites, enhancing design and structure for maximum online visibility.- Transformed Digital Presence: Revolutionized clients’ digital presence through strategic content creation and meticulous documentation, significantly boosting online engagement and brand recognition.- Authored Technical Documentation: Produced comprehensive and highly technical content for product datasheets and briefs, ensuring accuracy and clarity.- Crafted Engaging Content: Composed compelling write-ups and blurbs for general website content and datasheets, effectively communicating key messages and product information. Show less

- Enhanced Content Quality: Edited in-house generated content with comprehensive markup to identify areas for improvement, reducing high customer turnover and refund requests.- Optimized Readability and SEO: Elevated overall content quality by refining readability, SEO, and grammar through meticulous edits and constructive feedback for clients’ in-house writers.- Facilitated Team Retraining: Assisted in retraining the team to enhance content structure and language skills, fostering a… Show more - Enhanced Content Quality: Edited in-house generated content with comprehensive markup to identify areas for improvement, reducing high customer turnover and refund requests.- Optimized Readability and SEO: Elevated overall content quality by refining readability, SEO, and grammar through meticulous edits and constructive feedback for clients’ in-house writers.- Facilitated Team Retraining: Assisted in retraining the team to enhance content structure and language skills, fostering a culture of continuous improvement.- Strengthened Quality Control: Guided team leads in exercising greater diligence and stricter quality control through personalized feedback on a case-by-case basis. Show less

- Produced High-Ranking Content: Created top-performing content, including an analysis of the Tata Nano’s failure and a guide to starting an Uber business in India, both achieving top 3 SERP rankings.- Updated SEO Standards: Enhanced older content from in-house editors to align with current SEO standards, incorporating semantic keywords and refining as needed.- Led Freelance Team: Managed a team of freelance writers to meet increased content demands, ensuring high SERP rankings and… Show more - Produced High-Ranking Content: Created top-performing content, including an analysis of the Tata Nano’s failure and a guide to starting an Uber business in India, both achieving top 3 SERP rankings.- Updated SEO Standards: Enhanced older content from in-house editors to align with current SEO standards, incorporating semantic keywords and refining as needed.- Led Freelance Team: Managed a team of freelance writers to meet increased content demands, ensuring high SERP rankings and optimal readability.- Versatile Content Creation: Fulfilled various content requirements for the same client, contributing to the early success of the Flop2Hit project. Show less

Worked on multiple projects over the years ranging from brand development, to content development and design, as well marketing consultancy.Notable projects include:- Designing branding and collateral for a local food and beverages company, "Yo Nachos!"- Designing branding and collateral for a local events and communications startup, "Events 'n Comms"- Designing branding and collateral for sister concern, xTasee Inc.- Designing mobile kiosks for a non-profit, Saylani… Show more Worked on multiple projects over the years ranging from brand development, to content development and design, as well marketing consultancy.Notable projects include:- Designing branding and collateral for a local food and beverages company, "Yo Nachos!"- Designing branding and collateral for a local events and communications startup, "Events 'n Comms"- Designing branding and collateral for sister concern, xTasee Inc.- Designing mobile kiosks for a non-profit, Saylani Welfare International Trust, as part of their self-employment drive for less-priviledged individuals Show less

- Prepared enterprise technology and business oriented content for the official portal, as well as for clients.- Helped manage several CIO Pakistan events for clients such as Oracle in Karachi and Islamabad, as part of the event management and coverage team, and specifically managed the A/V vendors and event layouts.- Conducted several interviews, and prepared content out of the transcriptions, as well as Q&A pieces.- Provided coverage to several events held within Karachi.

xTasee Inc. was established as a modern day, highly adaptable and highly flexible event team as a short term project to gauge and understand the dynamics of entertainment events as a marketing tool within Karachi, Pakistan.We focused on small scale entertainment events such as private parties and concerts that focused entirely on socialization and networking. We serviced a number of clients over the year the team was active.

- Part of the launch team for CIO Pakistan, an international business unit of the International Data Group or IDG (the organization that founded E3 and Macworld)- Responsible for technology related, editorial pieces for NetExpress.com.pk and CIOPakistan.com- Responsible for Press Releases and PR related content for clients (such as Wateen Telecom) of sister concern, Communiqué Collective- Worked on ITCN Show Dailies in 2007 and 2008- Employee of the Month – January 2008, March… Show more - Part of the launch team for CIO Pakistan, an international business unit of the International Data Group or IDG (the organization that founded E3 and Macworld)- Responsible for technology related, editorial pieces for NetExpress.com.pk and CIOPakistan.com- Responsible for Press Releases and PR related content for clients (such as Wateen Telecom) of sister concern, Communiqué Collective- Worked on ITCN Show Dailies in 2007 and 2008- Employee of the Month – January 2008, March 2008- Employee of the Quarter – January to March, 2008 Show less