Creative Director
Current• Lead a multimedia and web design team on creative projects relating to various technology based products. This includes overall content packaging and UI design, the related marketing campaigns, and customization of New Media.• Designed the GUI for various workflow automation software for clients including GEO TV, Pakistan Army, HUM TV, FM 89, FM 107, Pakistan Rangers, DML&C, ABM Data Systems, Pak Media Com etc• Developed concepts and style guides for clients, produced online marketing presentation content for conferences and events. Directed the art team in producing associated promotional and collateral materials, event web sites, e-newsletters, e-brochures, logo design and venue signage.• Designed the Interface for Samsung Cricket Lovers Portal – Cricket centric Fun Portal which generated a record 8 million hits within the first phase of its launch• Selected and commissioned all illustrators, photographers, and animators for final output.• Managed schedules and art budgets (in terms of man-hours) on all projects.• Collaborated with the front-end/back-end development teams to maintain quality, and ensure brand consistency on all published web sites and portals.• Established strong relationships with clients, agencies, and external production coordinators, which allowed me to gain trust and insight and hence facilitated timely accomplishment of milestones and timelines.• Created multimedia presentations (sometimes beginning from almost zero content provided by the clients), focusing on various local and multi-national brands.