- Leading Pricing and Demand initiatives for stc's Growth Services portfolio within the Consumer Business Unit.- Conducting pricing benchmark studies, economic modeling, and market analyses to drive data-driven decision-making.- Strategically evaluating pricing strategies for growth products to ensure sustained profitability in a dynamic market environment.- Conducting price sensitivity analysis across customer segments and services to adapt to evolving consumer behaviors.- Proactively monitoring competitors' pricing strategies to recommend options for stc to maintain leadership in Growth Services.- Providing strategic insights for performance assessment of existing growth services, offering recommendations to optimize results.

- Managed operations for stc's multi-billion SAR Mobility Terminals Business.- Specialized in partner management, after-sales services, and bad-debt containment.- Cultivated strong relationships with partners, addressing their needs and resolving issues.- Oversaw after-sales services portfolio, achieving year-over-year growth in revenue and subscribers.- Streamlined service delivery processes for enhanced customer satisfaction.- Collaborated with finance and IT teams to identify and address bad-debt issues.- Drove growth and profitability through strategic leadership in the Mobility Terminals Business.

- Developed and managed relationships with regional and global applications ecosystem, OTT, and internet players.- Enhanced STC's portfolio by integrating innovative high-value products and services.- Conceptualized and executed innovative product ideas, collaborating closely with internal and external delivery teams.- Negotiated deals with OEMs/OTT/internet providers, serving as STC's primary contact.- Represented STC as a subject matter expert on OTT, carrier billing, and m-business.- Implemented STC carrier billing for OEMs, small and large OTT, and internet players.- Identified opportunities to cultivate new m-business streams utilizing STC assets.- Conceptualized business models to leverage digital products for increased core service sales and customer loyalty.- Collaborated with internal legal, finance, and procurement teams for launch formalities.- Monitored market trends and competitors' actions, developing strategies and products to differentiate and counter competition.- Successfully drove business growth through innovative leadership.

As the Director of Products and Technology at Intigral, a stc Group company dedicated to enhancing consumers' digital lifestyle, I held key responsibilities in various domains:Products, Services & Platforms: - Orchestrated end-to-end management of requirements specification, solution design, planning, implementation, and optimization for platforms and services. - Oversaw launch and rollouts of new products and services, enhancing existing ones to elevate customer experience and generate business value.Architecture, Innovation, and Strategy: - Developed both short and long-term VAS technology and product architecture, aligning with approved strategies. - Directed the execution of the established roadmap.Operator, Partner, and OEMs Integrations: - Successfully onboarded new partners, operators, and OEMs. - Project-managed the onboarding of 7 operators across MENA, along with 100+ service/content providers and leading OEMs such as Samsung, Blackberry, Google, and Microsoft. - Designed and implemented direct operator-billing models for OTT players.Data Warehouse and Business Intelligence: - Assessed and nurtured organization-wide BI development objectives in collaboration with business, finance, and technology teams. - Led the implementation and use of BI tools and systems, enabling fact-based decision-making and reliable customer insight.Quality Assurance: - Managed all Quality Assurance functions, including planning, strategy, testing execution, and tools.Operations and Maintenance: - Oversaw Level 1 and Level 2 support, operations, maintenance, and troubleshooting of platforms and services.Service Assurance: - Implemented tools, processes, KPIs, and SLAs to ensure optimal service quality and customer experience. - Ensured uninterrupted support and services delivery to business functions.

As the leader of VAS Platforms, Mobile Financial Services, and online presence at Telenor Pakistan, I oversaw their architecture, design, implementation, and capacity management. Key responsibilities included:- Managed a team of engineers involved in planning, implementation, rollout, upgrades, and capacity management of both in-house and vendor-based VAS platforms, providing guidance and direction.- Developed project plans, maintaining close collaboration with vendors and technology teams to ensure timely project completion.- Orchestrated hardware and software upgrades aligned with long and short-term business requirements.- Fostered information flow between technical and commercial teams, facilitating seamless collaboration.- Actively participated in research aligned with Telenor Group's VAS strategy, serving as a subject matter expert.- Identified development areas and crafted training/knowledge transfer plans to enhance team members' skills.- Regularly reported team updates, issues, and achievements to management.- Prepared budget forecasts for CAPEX and OPEX, ensuring efficient financial management.

- Identified resource requirements, formulated project plans, and assumed responsibility for planning and coordinating the daily tasks of all project teams.- Monitored and reported project status to the Development Manager, ensuring timely alerts for potential issues and ensuring project completion within target dates.- Oversaw the optimal utilization of resources based on their skill sets, evaluating project success against budget, original scope, and business objectives.- Reviewed and recommended enhancements to current policies, processes, and procedures, fostering efficient delivery of quality software.- Acted as a catalyst across company departments to encourage process and quality improvement.- Collaborated with the technical team for the design and development of required customizations.- Ensured the delivery of deliverables and documentation at each stage of the project implementation.