Kashif Rasheed Email & Phone Number

I transform businesses by:⌘ Uncovering and overcoming barriers to change, ⌘ Integrating my marketing & business strategy experience and analytical skills,⌘ Building and developing data driven and outcomes based marketing skills ⌘ Building stronger brand relevance, and ⌘ Delivering engaging customer experiences. ◄ ► I’ve been fortunate to do this in a variety of industries (FMCG/CPG, Oil & Gas, Industrial, Agriculture/Biotechnology/Crop Sciences) and in a number of countries in emerging and developed economies (North America, Eastern and Western Europe, Middle East and Asia).◄ ► Change maker with demonstrated ability to improve organizational effectiveness and forging compelling customer-focused solutions. Crucially, able to “join the dots” across brand, customer, marketing & commercial strategies to develop and deliver truly transformative change by engaging diverse stakeholders across management levels, functions and countries.◄ ► Future-oriented and focused on people side of change, I have strong track record of collaborative problem solving, strategy design & implementation. Energized by change, yet sensitive to challenges that change involves. Happiest when I’m blending insights, strategy and implementation to boost competitiveness, improve customer experience and make a significant and meaningful change to the trajectory, and ultimate success of a business.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Functional Expertise: | Growth & Lifecycle Marketing | Lead Management & Demand Funnel Activation | Customer Experience | Journey Mapping I Customer Pain Point Analyses I Commercial Innovation | Business & Marketing Strategy | Brand Architecture & Brand Building | Brand Positioning & Activation I Driving & Managing Change | Insights to Action | Strategic Marketing & Planning | Project Management | Competitive Strategy | Product Management I Business Development IVertical Expertise: | FMCG/CPG | Automotive | Oil & Gas | Industrial/Manufacturing | Farming/Agriculture | Life Sciences |Customer Expertise: | B2C | B2B |

Listed skills include Strategy, Business Strategy, Brand Management, Marketing Strategy, and 14 others.