Kashini Krishnamurthy Email & Phone Number

Malaysia

Cyberjaya, Selangor, Malaysia

Kuala Lumpur, Malaysia

- Strategy, development, implementation and management of an omni-channel digital marketing plan for all ASEAN markets. - Specializing in B2B paid campaigns across social, programmatic, SEM, email marketing and account based marketing.- Annual budget planning and management. Measure and report performance of all digital marketing campaigns and assess against goals.- Lead for content adaptations on the ASEAN websites, promotion of site traffic and campaign data analytics reporting.- Digital marketing lead for new products, events, promotions and nurture programs.- Development of regional based marketing materials and collaterals.- Brand guardian and approver for all marketing materials produced in ASEAN.- Competent with Salesforce (CRM), Marketo (Marketing Automation) SiteCore 9 (CMS), CoreMedia 7 (CMS), Hootsuite, Hubspot, Spotfire (Data Analytics), Newscred (Content Marketing) among others.

Kuala Lumpur, Malaysia

 Development, implementation and management of Communications across 10 markets in Asia Pacific (internal, external & Corporate) Lead PR counsel for APAC spokespersons which includes facilitating all press engagements & crisis communications. Development & implementation of digital marketing solutions for end users (app based) and sales team (internal product portal). Responsible for development of new features and reporting of efficacy and usage by customers and sales teams. Official media training liaison for APAC spokespersons. Responsible for the content across all digital platforms (regional website/social media channels and in house apps). Competent with multiple CMS. Responsible for development & implementation of creatives for all new product campaigns. Implementation of a communications plan along with budget proposals and allocations for the APAC region

Kuala Lumpur, Malaysia

 Lead and simultaneously managed over 10 clients independently. Managed a team of 4. Lead editorial meetings with each client Compiled and wrote content for various clients over various niche topics (samples available) Conducted cover interviews across 4 clients magazine (samples available) Conducted cover shoot for various clients magazine Lead all presentation pitches Managed a team of four staff Responsible for office management/ time scheduling/ problem solving etc. Pitched additional agency services to new clients/ business development Worked with other agencies to successfully manage press events

Kuala Lumpur, Malaysia

 Lead and managed Emirates Airline corporate communications regional account in Kuala Lumpur.  Managed MasterCard Worldwide’s corporate communications regional account in Kuala Lumpur.  Managed all aspects of clients’ public relation demands and expectations.  Written press releases, speeches, briefing documents for local and regional scale.  Garnered significant coverage through extensive media network  Organized and executed launch events, press conferences, media tours, one on one interviews, media briefings etc.  Liaised weekly with regional headquarters to offer progress updates and share local news.  Compiled annual in-detail communications plan for each client.  Adopted national PR protocol and emceed press conferences, launch events attended by ministers and VIPs. Lead team of journalists on board inaugural Emirates’ A380 flight to Dubai from Kuala Lumpur. Facilitated every aspect of media tour single-handedly.  Assisted in the Forbes Annual Global CEO Conference 2011, through preparation of media materials and media relations.  Facilitated interviews with BMW Open tennis stars Radwanska Agnieska, Jelena Jankovic and Shuai Peng with local media.  Organized impromptu press conference with local media and President and CEO of MasterCard Worldwide, Mr. Ajay Banga. Despite tight deadline, over 20 media titles attended.

Feature writing for monthly pages

Perth, Australia

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Vice President of International Students Associations 2006/2007/2008

Foundation, Communications