Kashish Mehta Email & Phone Number

Mumbai, Maharashtra, India

Brand- TRESemmé Managing end-to-end digital presence of the brand 1. Social Media 2. Influencer Community- 250 Micro Influencers a month 3. Performance Marketing4. Brand.com Handling Agencies and making sure execution is on track 1. Influencer Agency 2. Photography Agency Also responsible for 1. Brand Partnerships 2. Innovation and Tech led Strategy 3. Followers Growth Strategy4. ORM Key Projects- 1. Lakmé Fashion Week October 20232. Nykaaland 20233. Heat Protect Spray Launch4. Nykaa Pink Love Sale 5. Lakmē Fashion Week March 20246. Lollapalooza Influencer Campaign 7. Valentine’s Day Influencer Campaign Brand- IndulekhaManaging the strategic transformation of the brand on the digital channels- 1. Social Media 2. Performance and E-Commerce 3. Brand.comKey Projects- 1. Brand Digital Revamp 2. Nykaa Pink Love Sale 3. Year long #BalancedLifeStartsToday campaign 4. Valentine’s Day- #CareToLove campaign AWARD- Best Strategy for Lakmē Fashion Week for TRESemmé at Ustudio Global Awards

Mumbai, Maharashtra, India

Brand- TRESemmé Managing the execution team and looking after 3 main pillars 1. Social Media- Day to day campaign and brand strategy2. Performance Marketing- E-comm and sales focused strategy + execution3. Brand.com- Elevating the brand’s presence on the D2C front and having content that push sales and visibility Innovating Concepts and Exploring Brand Partnerships Key Projects- 1. Bond Plex Repair Launch 2. TIRA Brandstore Launch 3. Nykaa Hot Pink Sale

Mumbai, Maharashtra, India

Business Wins: 1. miniTV International 2. Swiggy Dineout 3. BoAt 4. Piramal iRange 5. JioSaavn 6. La Shield 7. CavinKare Meera 8. CavinKare Krone 9. NetflxKey Work: 1. Dineout’s migration campaign on Swiggy2. Swiggy Dineout’s GIRF campaign 3. Reliance Jewels’s Akshaya Tritiya Collection launch 4. SET Shark Tank India S25. Ikonic Professionals yearly strategy 5. HUL’s TRESemmé LFW 6. Reliance Jewel’s Mahalaya Collection launch7. Gangubai’s Netflix OTT Release campaign8. Plan A Plan B Netflix OTT Release campaignAwards Won: 1. Couple of awards for Shark Tank India including Shorty Award 2023 2. Ikonic Professional- Season Of Celebration3. Badhaai Do- Best Social Media Campaign 4. Reliance Jewels- Best Social Media

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

- Looked after market research, analysis and groundwork on Brand Identity, Personality and curating unique Brands for clients and investors- Guiding market research analysis and defining Brand Elements and Brand Tone- Finding ways to further enhance Brand Building- Developing a Marketing Plan through analysis of Current Market Data and Trends- Crafting Differentiation Strategies - Developing Holistic Brand Experiences based on Extensive Research, Experience, Industry and Client Knowledge- Conducting Extensive Primary and Secondary Research- Staying up-to-date on Consumer Research and Market Trends- Creating Competitor Reviews and Situational Analyses- Identifying Insights, Challenges and Opportunities- Developing Brand Architecture, Positioning and Strategy- Writing Compelling Brand Stories- Meeting and Presenting to Clients- Client Relationship Management- Briefing and Collaborating with Creative Teams- Leading Ideation and Brainstorming Sessions for a Team of 3 interns under my leadership - Curation Menu Structure for Hospitality Clients - Social Media Positioning and Marketing collaboration of Personal Branding with the Core Team and Interns - Created 50+ Brands in hospitality, technology, fashion and beauty industry

Mumbai, Maharashtra, India

- Starting the foundation of marketing (digital, socials and on campus) for the newest college newspaper- Shot up followers from 0 to 1200 in the launch weekend - Handled a team of 20+ young marketers with 7+ senior members - Build a strong work culture in the team which was amiable and built ambitious team players- Single handledly picked and groomed individuals from different age groups and ideologies into a strong organizational team - Worked on launch theme and socials and set a Brand Persona for the committee from scratch - Sorted data from the college for social projects and displayed a beautiful story of a college newspaper to blossom on a mission larger than life

Mumbai, Maharashtra, India

Set the foundation for the Girl Up Mumbai community, getting the team and forming a social community in the city of Mumbai. Sky rocketing social reach from 0 followers to 1600 followers in the launch weekendGot over 100 youth activists to be a part of a social change

India

- A part of the Business To Customer National Support Team (National Marketing Team) - Closely handled the verified Instagram account of AIESEC India and looking after the social media handles (Facebook, Twitter, quora, blog) of the organisation overall (Quora and Twitter being the new digital explorations) - Planning the campaigns, curation of the ideas, checking on the designs and content that goes on the social media platforms- Curation of posts and stories in alignment with the brand voice, brand personality and brand imageKey Role being-1. Increasing the customer engagement2. Reaching out to new audience and increasing visibiliity 3. Understanding the market trends and implementation of new ideas along with a balance understanding of on going social media trends4. Increasing number of followers, likes, comments and reach of the handleKey Learnings- 1. Minimalism is the new maximal2. Virtual Team Management3. Content creation4. Content Writing & Designing (Basic Canva & Photoshop) 5. Video Scripting6. Market Analysis7. Brand Marketing and Narrative building Key Acheivement- - AIESEC International recognition for the most promising socials - Followers Increased massively with heavy engagement and high retension

Mumbai, Maharashtra, India

Curating campus activities and promoting Tinder on socials

Mumbai Area, India

Key Role- - Online Reputation Management (Zomato) - Internal Communications (Introduced Monthly Newsletters) - External Relations - LTO planning and New Product R&D - Competitors Analysis- Campus Partnerships (External Events) - CSR initiative PlanningKey Learnings- 1. Team work and internal coordination between departments 2. Designing newsletters (Corel Draw) 3. F&B industry market analysis and Stakeholder Management 4. Market trends and how to evolve as a market leader (Mapping with International benchmarks in consideration) 5. Balancing work with studies

Mumbai Area, India

- Raised revenue of 50K INR for Entreprenuerial International Internships - Curated events across Mumbai for raising Brand Presence and setting foundation for University partnerships for next year

Mumbai, Maharashtra, India

- Synergised Volunteer and Entrepreneurship Teams of the organisation and did mapping for potential University Relations - Initiated and led the baby project: Hunger Drive - Got Nationally regonized for the first ever social cause event in the National Plennary and got featured on the AIESEC India Page

Mumbai Area, India

- Generated a revenue of 15k INR in cash and 20k INR in kind with Food Partner being Mad Over Donuts - Got University Relations with Kingston University, Mumbai and got 200+ volunteers for the event - Got 2 Huge locations covered in the Mumbai City - Cracked an association with Feeding India for a location - Got featured on Mumbai Live News

Mumbai, Maharashtra, India

Handled sales and aimed to generate revenue for sustainability of the organisation. Curated 10+ personal exchanges with a revenue of 2.75Lacs Handled a team of 4 out of which 1 took up manegerial role in the organisation in the next quarter Had a 75% member retention rate with high performance matching and goal tracking

Mumbai, Maharashtra, India

Recruited 60+ General Body members and lined up 200+ interviews with 400+ applications across Mumbai (Borivali to Bandra) Managed 3 interview locations with 8 VPs and Organising Team of 7 Hosted the Onboarding meet and opened the floor for their next big thing!

Mumbai, Maharashtra, India

Generated revenue of 3Lakh + and curated 15+ Internation social internships with partner IRs based in Egypt, Vietnam, and Greece Enabled these exchanges and helped students get accustomed to the foreign culture and settle in

Mumbai, Maharashtra, India

I was the Vice President for Summer Local Congress 2019 for AIESEC in MumbaiI helped conduct a conference for 60+ delegates and also contributed in managing the venue, getting sponsors (Bluebell and Fukrey) on boardTogether with my Co-VPs, I helped execute the delegate travel and safety, planning the conference design wrt theme,decorations and agendaWe were recognised as the team that pulled of the cheapest conference of the year for the organization

Mumbai, Maharashtra, India

Ho Chi Minh City, Vietnam

I was a part of the Vietnamese Global Navigator program where I planned, curated and taught students (teenagers) about the Sustainable Development Goals for the UN and gave lessons majorly on the SDG 5: Gender Equality There were people from 45+ Nationalities and 100+ citiesBeing based in Vietnam, and helping them bridge the gap of learning, language was a challenge but definitely helped me structure the academic understanding of teenagers on a foreign land

Mumbai, Maharashtra, India

I was a part of the Internship in the capacity of a content planner and creator. I used to manage a planner and execute the ideas for video formats (For YouTube)

Bachelor'S Of Management Studies, Business Administration And Management, General, 9.93/10 Cgpa

Activities and Societies: - Career Concern Head, The Buddy Project - Public Relations and Marketing Head, Chronicle - Student Engagement.

High School Diploma, Business/Commerce, General, 90%

Activities and Societies: - Public Relations Head at Hobby Centre - Editorials Department of Umang - Member of the French Association.

School, Ssc-93%

Activities and Societies: - Drama Team (Best Actor) - Debate Team Member (Best Concluder) - Student Council (For 3 consecutive Years) My.