Initiated and led the development of a new channel to increase sales, leveraging corporate media. This channel primarily focuses on disseminating information regarding talent visa acquisition and relocation services targeted at highly skilled professionals from diverse international backgrounds. Strategic content planning and development of compelling visual materials, effectively attracting and engaging a target audience of qualified professionals.

Actively involved in project initiatives with key clients, dedicated to crafting and executing comprehensive communication strategies.ROSATOM Russian State Atomic Energy CorporationProject: ROSATOM DIGITAL PRESS OFFICE https://atommedia.online/en/ - Development of a concept and creation of a digital platform for journalists to promptly distribute media material on ROSATOM's projects globally. Launched in March 2023.- Overseeing the entire development process, including hypothesis testing, technical specification creation, and ongoing evaluation for future improvements to enhance platform efficiency and user experience.- Focusing on globally attracting industry journalists to expand the platform's outreach (successfully engaged an audience of over 7,000 journalists specializing in the atomic industry from around the world).- Developing communication projects in Latin America with ROSATOM's regional division, “Rosatom America Latina.” This includes creating a strategy to expand social media presence in the region, and organizing events to promote Russian nuclear industry, such as premier screenings of Oliver Stone's film “Nuclear” in Argentina, Brazil, and Bolivia.Other Projects with ROSATOM: - Initiating a media platform for residents in Russian atomic industry cities. Started in January 2023. https://goroda.media - Contributing to the development of in-house corporate television at ROSATOM facilities.- Developing an educational program for senior management and potential leaders, covering the history and organizational structure of ROSATOM and its expanding business ventures.NLMK GROUP- Conducting political risk analysis in operational regions, and compiling weekly analytical briefs for executive leadership.- Editing “NLMK Company”, the corporate magazine.

HR services for Moscow city• led a team of 23 professionals;• launched the employer brand "Your City Your Job" (2021) targeting 900,000 of city infrastructure employees and contractors as well as the general public; the brand increased the employer visibility and helped attract better qualified candidates; the advertising campaign won the HR-Brand 2021 award; • set up a careers portal aggregating 50,000 vacancies across 2,000 city departments and contractors;• provided marketing support for the HR services (market analysis of HR and T&D products, CustDev, product positioning; planning of promotional activities); setting up of marketing channels and evaluation of their performance;• developed and implemented а communications strategy for the university (media relations, speechwriting, SMM, events and exhibitions); • established an extensive system of internal communications for city infrastructure employees.www.mguu.ru, talent.mos.ru

NLMK ranked 20th largest steel producer in the world• led a team of 19 professionals;• developed and implemented external and internal communications strategies for the 20 companies making up the NLMK Group in Russia, USA, Belgium, France, Italy, Denmark, Brazil and India;set up a CEO partnership (speechwriting, media relations, etc.); • liaised with local and international industry media, government agencies and labor unions;• set up an integrated corporate TV and intranet for the NLMK Group’s 53,000 staff;• supervised the publication of 5 corporate newspapers and magazines in Russian, English and French. www.nlmk.com

• managed the evening news: content and operations (supervised reporters, producers and all news-related services, made decisions on content, put an angle on stories, gathered news items and arranged live broadcasts);• created a daily prime-time news program “Today. A Summary” – structure, content, team, studio, graphics, etc.

• cooperation with European News Exchange (ENEX) partners in more than 50 countries; • supervised international news production: assigned camera crews, organised broadcasts, including coverage of state visits, international summits, elections, military conflicts, natural disasters, etc.;• managed the international network of NTV’s bureaus and foreign correspondents: journalistic content and financial supervision.

• organized the production of foreign news content for the highest-rated and award-winning show.

• prepared news bulletins and foreign news coverage for weekly reviews.