- Achieved 103% in sales volume target across 7 cities through communications and marketing strategies. - Accomplished 98% in KPIs in multi-channel customer engagement to achieve maximum retail sales. - Launched two product brands, executing its marketing activation and communications plans to different customer channels - Contributed to the 2nd highest customer growth nationally in retail through the Digital Trade Engagement Drive.- Collaborated with cross-functional teams on brand event planning and reputation management.

- Developed 50+ business plans to raise equity of approximately CAD 4.8 Million for startups in 8 different countries- Formulated 20+ marketing plans for startups and existing businesses to revamp their marketing strategies - Executed digital content strategy, emphasizing educational and social-first content creation for 20 plus start-ups - Managed 20 projects, including research, content creation across multiple media channels, digital, social, print, copy writing and ensuring on-time, on-budget completion using CRM, Google Analytics and Facebook Insights - Analyzed content performance and generated reports to analyze customer profiling - Leveraged User-Generated Content (UGC) to enhance customer engagement and build brand authenticity - Achieve 120% increase in social media engagement through engaging content creation and social media brand building - Achieved an 89% increase in Instagram's average monthly engagement by conducting market research, observing marketing and industry trends, analyzing engagement metrics, and incorporating high-performing content into the feed

- Launched a startup from CAD 10,000; sourced and manufactured the products locally through local partnerships- Drove a 85% significant increase in website traffic by strategically maximizing social media presence and Google Ads - Pioneered content calendar management for consistent brand profiling and effective execution of content - Gained a 140% increase in average engagement levels; leveraged visionary content strategies and entranced mass audiences. - Achieved a 60% growth in social media followers within 3 months by enhancing audience engagement through engaging content - Grew social media engagement for all accounts by 50% by generating leads via organic and paid social media campaigns - Built distribution, marketing, operations, and product designing functions teams to launch on Amazon USA strategically- Grew annual sales from 0 to ~CAD 200, 000 Skills: Market Analysis, Market Intelligence, Business Intelligence, Retail Management, Research, Business Management, Marketing, Digital Marketing, Digital Advertisement, Marketing Strategy, Communication, Vendor Management, Retail Management, Inventory Management, Customer Satisfaction, Store Management

• Organized and led productive school projects, i.e., School Write Up, Student Council• Monitored and supervised the daily operation of the Cambridge Section of the school• Assisted in coordinating, distributing, and updating the teams` schedules and generated weekly summaries of team members

• Executed a successful final year project in partnership with Easypaisa, Telenor, deploying an NFC payment system in Islamabad, Pakistan, earning approximately $15,000 CAD for Easypaisa, Telenor in the span of 12 weeks.• Achieved recognition as a Gold Medalist Finalist for the Final Year Project.

•Assisted in the mid-year performance review of the banking employees, and conducted development coaching•Coordinated the onboarding process for Management Trainees, ensuring a smooth transition • Executed successful hiring projects, i.e., Graduate Trainee Program and Associate Relationship Manager Program• Assisted in the planning phase to make the hiring screening process more systematic and inclusive with my Line Manager

Worked in the operation side of branch banking.