• Oversee all internal and external communications for the brand ensuring its message is engaging.• Develop and implement effective strategies and plan of action for new collections.• Monitor current campaigns, ensuring marketing teams meet deadlines and complete necessary tasks.• Plan and manage the design, content, and production of all marketing materials.• Preparation of brand presentations and mood boards for each collection release.• Creation and development of:- Social media content such as BTS, Reels & Stories.- Email Marketing material; Newsletter.- Content development for all social media platforms.- Marketing plan for each collection including strategy, goals, timelines and tactics.- Research, generate and provide SEM, SEO and Google Ads necessary content.• Photoshoot management of each campaign includes:- Model hunt according to brand requirement and under budget and further negotiations, coordination with the creative department along with MUA for the availability and possibility of execution.- Creating advertising content for the campaign along with PR collaborations and releasing a plan of action for the marketing resource.• Work with the creative department and marketing department to generate new ideas that are effective for brand visibility and sales effective content.• Lead all public relations activities including PR collaborations with other brands, influencer marketing and photoshoot management.• Social media management includes positioning, posting and reposting.• Manage PR inquiries and maintain a PR contact list.• Monitor, analyze and communicate PR results on a quarterly basis.• Evaluate opportunities for collaborations.• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations for the best interest of our brand.• Oversee all marketing campaigns and keep a track of results.• Manage and coordinate marketing and creative teams so that everyone is on the same page.

- Team Management - Daily client groups activation - Internal communications management - Client communications and strategy planners’ management - Weekly/Monthly/Quarterly reports with Creative Department- Weekly checklists of individual accounts (Weekly task sheet and completion of the task sheets)- On ground (pre, during and post management)- Content scheduling for the week/month/quarter- PR scheduling for the week/month/quarter- Daily activation messages on individual groups- Photoshoot coordination with (photographer, makeup artist, wardrobe, Stylist and location)- Monthly track of vendors’ sheet- Monitoring schedules of all existing departments - PR content coordination (rollouts, articles, press release and etc)- Looking after the digital platforms of the organization- Leading the visual content for the clients (visual + copy-writing)

- Debriefing and identifying media objectives for the clients - Making media plans to fulfill the objectives set - Executing plans; running ads on Facebook, Instagram, GDN & Direct sites - Evaluating the plan and the results after completion- Submitting post campaign media evaluation reports

- Making and pitching marketing plans to potential brands to get them on-board and for existing brands to enhance sales performance.

- Digital media management on social media- Query and conversation management on social media- Online Campaign – project planning- Execution of photoshoots- Updating the website, social media accounts - Creating brand image on Digital media

- Quality control of the content that is being put up on the website- Create engaging content and plan of promotion - Client services- Ads and content placement management

- Digital media management on social media- Query and conversation management on social media- Online Campaign – project planning- Concept of photoshoots- Updating the website, social media accounts - Creating brand image on Digital media

My internship consisted of making informative and interactive presentations about my country Pakistan, such as the culture, geography, history, political, and economical situations, promoting peace and clearing the stereo types against Pakistan.Living in another country allowed me to discover my inner self, my true passions but most of all, I discovered not one but many new cultures by working and living with people from different nationalities.AIESEC Exchange was the best mix of personal and professional growthother skills that i learned from AIESEC Turkey o Project management o Team managemento Presentation skills and public speakingo Cultural understandingo Facilitating skills