Holistic ecommerce services to help your business grow

Co-Founder of The London 100 - For London adventures finding the best spots to Eat, Drink and Do.

Own the global digital customer experience roadmap to drive improved customer engagement and conversion. Defining new projects such as enhanced delivery and payment methods, improving on site experience through sizing and fit tools, Develop a test and learn environment to incrementally improve conversion through UX updates. Driving a high touch experience through product personalisation and customer mapping.

Evaluated the performance of digital marketing investment across all 19 ELC brands, focusing on email, search and affiliates, to continuously evolve the strategy of improving the efficiency of traffic, revenue and ROAS.Ensuring that the customer experience is true to each brand, championing new initiatives such as MovableInk personalisation tools for email. Working with brand leads, agencies and partners (such as Google) to develop solutions to drive the business forward and ensure strategy is being implemented and best practice is shared across the business

Owned the Ecommerce trading of own site and retailer.coms, optimising budgets and forecasting revenue growth. Grew the team from 2 to 4 to better manage the newly launched website and drive improvement across retailer.com sites.Partnered with the MAC leadership team and key stakeholders to prioritise marketing activities leading to a drive engagement and revenue

Reviewed the eCommerce proposition and strategy across the 3 brands and 6 websites and make improvements and development to the current platform

Develop and manage the 7 international websites across both Fragrance houses Penhaligon's and L'artisan Parfumeur to achieve growth and target profit margins.

Assess the existing online marketing strategy; identify the strengths and weakness and implement changes to grow customer acquisition.

Re-launch Murad.co.uk using the Drupal CMS to increase revenue for Murad UK. Review and launch online marketing channels to increase customer acquisition online and into Salons.

Increasing acquisition traffic and conversions (registrations, email opt in) across all MSHK brands Hed Kandi, Hard2Beat and Global Underground.

Managing and developing all Online Marketing and User Experience for UK2. Assist and take best practices from UK2 group brands internationally. Managing the change in direction for the UK2 brand voice to ensure that customer understand what the brand stands for.

Develop and manage all marketing channels for Shop.com, Sky Active and Amway