Kasia Feng Email & Phone Number

Berlin, Berlin, De

Berlin, Berlin, De

Berlin, Berlin, De

Berlin, Berlin, De

Suwon-Si, Gyeonggi-Do, Kr

Led teams of 5-8 strategists on international projects across the EU, SE Asia and China. My industry focus was mobile, and built functional strengths in competitive analysis, executive communication, and management.Notable achievements:• Redesigned a comprehensive mobile go-to-market strategy across SE Asia that prioritized brand and profitability against changing consumer preferences and competitor growth• Created approach to establish hardware R&D capabilities in India from the ground up

Suwon-Si, Gyeonggi-Do, Kr

Samsung's Global Strategy Group delivered strategic solutions and plans to top leadership across 30+ affiliate companies across multiple industries. My functional focuses were on data analysis, insight generation, and innovation. I was promoted after consistently performing in the top 10% of strategists.Notable achievements:• Pitched winning concept in a new concept development project for AR / VR technologies (VR- based productivity suite) that was further pursued by Samsung Next• Created competitor playbook of European market entry and delivered to country-level management, enabling major shift product and marketing allocation, and pricing strategy

Blackfriars, London, Gb

I developed three premium form factor concepts with comprehensive business cases to support a Dove brand development initiative. For content and research, I independently organized target consumer focus groups; I also leveraged an agency to conduct a 3-day ideation workshop that included consumer interaction and real-time sketching for product prototyping. My intern project won executive approval and launched as an official project for the Dove Personal Wash team.

London, Gb

My daily goal was to build a positive consumer experience while helping my clients navigate a difficult regulatory environment. My industry focus was on mortgage servicing and operations, with functional strengths in process improvement and project management. I received expedited performance-based raises and management opportunities before I left to pursue my MBA. Notable accomplishments include:• Major contributor of process and procedure redesign to overhaul the mortgage buyback processes for the second largest bank in the US, and led training for executive participants• Designed an automated dashboard to manage 85+ suppliers over 6 lines of business, personally rolling out to Finance, Technology, and Operations teams

Zurich, Ch

I was hired into the competitive wealth management rotational training program to tackle business problems while participating in young industry leadership and educational events. I was asked to “graduate” early (six months prior to program end date) and place full-time by the Banking Products group. Notable accomplishments:• Streamlined internally developed and delivered training offerings by tracking and analyzing budget vs. KPIs; selected to conduct a module of the highest profile training for that year• Designed an incentive program with marketing materials to grow a select banking product; ~$85K net growth was generated within 3 months after personally rolling out to regional management

Minneapolis, Mn, Us

Project: Expense reduction opportunities for Small AppliancesIdentified $15.8 million in supply chain and storage expense savings over a two-year timeframe for the Housewares Division, and recommended implementable action steps to reduce inventory forecast variance.

Conducted training seminar series on cross-national sales practices in the United States Revamped existing marketing plan for the non-ferrous metals department using profit-loss analysis Performed qualitative survey of current client base for upcoming new business initiatives

Master Of Business Administration (Mba)

Bachelor Of Arts, Economics, Chinese Studies

Study Abroad, Chinese Language, Chinese Studies