Kasia Gerlée

Kasia Gerlée Email and Phone Number

Head of Marketing [B2B SaaS] @ Freeeway AG
Vienna, AT
Kasia Gerlée's Location
Vienna, Vienna, Austria, Austria
Kasia Gerlée's Contact Details

Kasia Gerlée personal email

About Kasia Gerlée

Senior Tech Marketing Manager with over 6 years of hands-on experience in the SaaS B2B Technology sector, specializing in software solutions. Expertise in translating complex technical concepts into clear, persuasive content to drive product adoption and innovation (IoT, B2B, B2B2C & SaaS).Areas of Expertise:● Technical communication & non-tech content marketing strategy design and implementation (blogs, messaging, one-pagers, email automation, video, social media)● LinkedIn marketing, company pages, and personal profiles - evaluation and optimization● Design and implementation of social media and digital marketing campaigns● Content creation (SEM, SEO, social media, email, mobile, short and long-form video)● Event management and design● Marketing strategy for B2B & SaaS use cases● Lead generation & lead magnets● Using chatgpt (and AI-powered tools) for content creation and curationPlatforms and Tools:Adobe Suite (Illustrator, Indesign, Lightroom, Photoshop & Premiere Pro) | Google Analytics | WordPress | Canva | SEMrush | Ubersuggest | HTML | Wix | Google Ads Manager | Facebook Business Manager | Marketing Automation | CMS | LinkedIn Campaign Manager | Lead Generation | Hootsuite | Loomly | Buffer | Trello | Asana | Slack | Teams | Figma | Social Media (Instagram, X/Twitter, Linkedin, TikTok & Facebook)As an organized and highly creative individual, I cherish the challenges of working within a dynamic and fast-paced working environment. With a broad range of creative skills, I can adapt quickly, work efficiently, and cooperate confidently as a part of a team or on my own. I am a go-getter with a willingness to take on any task or challenge. I love to learn new things and am constantly working on discovering and mastering everything it takes to be the best at what I do = effective marketing and communication.

Kasia Gerlée's Current Company Details
Freeeway AG

Freeeway Ag

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Head of Marketing [B2B SaaS]
Vienna, AT
Website:
freeeway.com
Employees:
19
Kasia Gerlée Work Experience Details
  • Freeeway Ag
    Head Of Marketing [B2B Saas]
    Freeeway Ag
    Vienna, At
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  • Freeeway Ag
    Senior Digital Marketing Manager [B2B & Saas]
    Freeeway Ag Jan 2023 - Present
    Vienna, Austria
    • Managing SEO & SEA activities with focus on B2B, B2B2C IoT-related SaaS products (Linkedin Ads | Google Ads | Unbounce | Ubersuggest)• Directly working with CEO & Head of Technology on Product Marketing strategy & implementation• Explaining complex IoT topics in a simplified way with content creation (one-pagers | email automation | press releases | webinars content)• Creation of landing pages and website content with design of lead magnets (Wordpress | Adobe | Canva)• Focused on generating quality marketing & sales leads• Leading global promotion of product launches• Mentoring junior marketing employees in content creation and social media • Using newest AI tools to improve marketing processes and speed up brainstorming part of content creation
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  • Freeeway Ag
    Digital Marketing Manager [B2B & Saas]
    Freeeway Ag Sep 2020 - Jan 2023
    Vienna, Austria
    • Crafting strategies for all marketing activities, including digital, advertising, communications, and creative• Website & social media: management, creation, and copywriting (images, videos, infographics, etc.)• Working together with customers and other external stakeholders to create meaningful cross-marketing content• Focus on SEO and long organic content creation• Coordination with communications professionals, event managers, and external agencies• Generating marketing & sales qualified leads• Leading the promotion of product launches• Ensuring that the brand message is solid and consistent across all channels and marketing efforts (e.g., events, email campaigns, and promotional materials)
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  • Simhero
    Senior Digital Marketing Manager [B2B2C & B2C - Saas]
    Simhero Jan 2023 - Present
    Vienna, Austria
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  • Simhero
    Digital Marketing Manager [B2B2C]
    Simhero Sep 2020 - Jan 2023
    Vienna, Austria
    simHERO IoT SIM cards - Consumer IoT brand of Freeeway AG
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  • Kasia Gerlée
    Communication & Social Media Strategist | Soft Skills Trainer
    Kasia Gerlée Apr 2020 - Present
    Vienna, Austria
    • Social Media Strategy and Channel Evaluation: Instagram | Facebook | LinkedIn | TikTok• Short from mobile video creation and editing for external brands (e.g. Stadt Wien)• Content creation and management• Linkedin Personal Branding & Profile Optimization ▪️ Company Page Strategy ▪️ Online Personal Branding Building ▪️ Social Selling
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  • Fl3Xx
    Digital Marketing Manager [B2B Saas]
    Fl3Xx May 2019 - Jun 2020
    Vienna, Austria
    • Manages all social media platforms Facebook, Twitter, Linkedin, Youtube, and Instagram (AgoraPulse | Loomly | HootSuite)• Responsible for creation and implementation of the marketing strategy, reports, and internal communication (Asana|Slack)• Creates content for the website and manages landing pages (Wordpress | SEO | Google Analytics)• Responsible for creation of the engaging social content, such as video, RTM campaigns, and GIFs (Photoshop | Lightroom| InDesign | Illustrator | Premiere Pro)• Reports directly to the CMO with detailed marketing KPIs reports• Designs promotional materials (Adobe Suite | Canva)• Creates biweekly customer newsletter & release notes (Mailchimp | HubSpot)• Prepared paid social campaigns and SEA strategy (Google Ads, Facebook Business Manager, Linkedin)➝ • Increased Linkedin following by 320.8% and overall engagement• Launched and promoted employer branding account @fl3xxlife• Helped to rebrand the online image of the company
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  • Fl3Xx
    Marketing Specialist [B2B Saas]
    Fl3Xx Apr 2018 - Apr 2019
    Vienna, Austria
    • Website content creation and management (Wordpress, SEO, Google Analytics)• Paid advertising (Google Ads, SEMrush, Ubersuggest, Answerthepulic)• Social media management (AgoraPulse, Loomly): Facebook, Twitter, Linkedin, and Instagram• Bi-weekly newsletter design and preparation (Mailchimp, Active Campaign, HubSpot)• CRM Management (Active Campaign, HubSpot)• Video and photography coverage of Business Aviation conferences (EBACE18, EBACE19)• Marketing strategy planning and evaluation (Asana)• Promotional materials design• Blog management and content planning (Wordpress)• Copywriting and Media Outreach (PR, blog)• Re-branding and visual identity creation • Cooperation on website technical developments • Events management and logistics (internal and external)• Webinars coordination• Cooperation with business aviation journalists • Gadgets production
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  • Tab Aviation Conference
    Marketing Event Coordinator [B2B Saas]
    Tab Aviation Conference Sep 2019 - Mar 2020
    Vienna
    • Responsible for the website setup, management, and visual design (www.TAB.wtf)• Managing all the social media channels (Twitter | Linkedin | Facebook)• Ensured high-quality gadgets production for participants• Created social media communication branding
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  • Esn Aisbl
    Senior Trainer & Facilitator [Non-Formal Education]
    Esn Aisbl Aug 2014 - Mar 2020
    Training facilitator - able to design and deliver full courses of training. Knowledge of facilitation technique while using Non-Formal Education methods.2014 - Training for Trainers in Trento2015 - Advanced Training for Trainers in Brussels2020 - Trainer at Training for Trainers in PolandDelivered more than 200 hours of training in many European countries.Specialization on the topics of:Intercultural Dialogue, Personal Branding, Training for Trainers, Team communication, Online Marketing, PR campaigns, Volunteering, Teambuilding, Communication, and Social Media, Intercultural Learning, Event Management, International Event Management, Remote Team Coordination, Motivation, Conflict Management, Intercultural Communication, Gender in Media and Leadership.
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  • Erasmus Student Network
    Communications Officer | Responsible Party International Team
    Erasmus Student Network Jan 2015 - Sep 2017
    Brussels Area, Belgium
    Responsible Party is a joint program between Pernod Ricard (CSR) and ESN AISBL. The aim of the cooperation is to raise awareness about the health effects of alcohol consumption in Europe.• Managed social media communication (increased Facebook following +150%)• Responsible for the marketing budget of the project and its optimization• Represented project on multiple international conferences as a speaker• Daily cooperation with the CSR EMEA Manager of Pernod Ricard• Supported the process of creation of the online learning platform • In charge of communication for The Responsible Party International Questionnaire (2015/16 and 2016/17) Results from the Survey +30.400 collected responses around Europe➝ Video coordination, preparation, and supervision of Responsible Party International project (Video: https://www.youtube.com/watch?v=GDe4i4lWWDw )➝ Video coordination AGM Warsaw Conference 2016 (Video: https://www.youtube.com/watch?v=hCvMUSNGSaY ) ➝ Video coordination and cooperation for the Pernod Ricard and ESN AISBL contract renewal (Video: https://youtu.be/5ZYvM4UJB6Y)
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  • Erasmus Student Network Aisbl
    Vice-Chair For Branding | Esn Communication Committee
    Erasmus Student Network Aisbl Jul 2015 - Jul 2016
    Coordinating the work of 70 creative individuals from all over Europe who take care of the brand image and communication channels of the biggest student organisation in Europe. Supervising the work of 4 different branding teams dealing with: Videos, Gadgets, Graphics and Corporate Identity.https://www.facebook.com/ESNComCom/
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  • Business Ieat.To
    Marketing Communication Manager [Freelance B2C]
    Business Ieat.To Nov 2017 - Mar 2018
    Gdansk, Pomeranian District, Poland
    • Managed content at www.business.ieat.to (Wordpress)• Prepared pre-video production• Supervised and managed graphic and video content • Ensured high-quality of SEO copy, videos, and pictures• Created the website content in English and Polish
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  • Remote-How
    Social Media & Communication Manager | Start-Up Project Team [B2B]
    Remote-How Sep 2017 - Feb 2018
    Gdansk, Pomeranian District, Poland
    • Created and coordinated communication on all the social media channels (Facebook | Instagram | Twitter | LinkedIn)• Cooperated with potential partners and prepared partnership offers• Responsible for the market research and analysis• Developed, produced, and executed external communication, including promotional videos, graphics, and copywriting (Wix)• Responsible for media outreach• Heleped managing CRM, cold emails and daily prospect communication (Hubspot, replay.io)• Worked on the survey “EU Workforce 2018 - Expectations vs. Reality” • Ensured successful event management worldwide. Including trips planning and logistics details
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  • Esn Poland Association
    Public Relations Coordinator | Hel(L) Surfin'
    Esn Poland Association Sep 2012 - Jun 2015
    Gdansk, Pomeranian District, Poland
    HEL(L) SURFIN' is an annual windsurfing (+surfing and kitesurfing) event organised in May/June in Chałupy, located on the Hel Peninsula (Poland)Responsibilities:• Communication of the event• Survival Guide preparation• Social Media Management• Before, during and after event promotion• Graphics team management • Gadgets design Fanpage: https://www.facebook.com/Hellsurfin/?fref=tsInstagram: https://www.instagram.com/hellsurfin/
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  • Esn Poland Association
    Discover Europe Regional Coordinator
    Esn Poland Association Sep 2012 - Jun 2013
    Gdansk, Pomeranian District, Poland
    Regional (Pomerania, Poland) and local (Gdańsk) Project Coordinator for the Photography contest "Discover Europe".• Responsible for the Regional Gala Organisation• Partnership management and rewards fundraising• Team management (20 people)• Reporting to the main coordinator• Cooperation with Pomeranian Photographers• Leading the Closing Ceremony Fanpage: https://www.facebook.com/Discover.Europe/?fref=ts
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Kasia Gerlée Skills

Teamwork Communication Social Media Project Management Public Speaking English Intercultural Communication Event Management Presentation Skills Branding And Identity Visual Communication Non Formal Education Social Media Marketing Training Facilitation Leadership International Event Management Intercultural Relations Creativity Skills Team Leadership Intercultural Training Marketing Campaign Management Creative Problem Solving Online Branding Digital Communication Strategic Planning Crisis Management Critical Thinking Advertising Online Marketing Content Development Supervisory Skills Campaign Plans Conflict Management Logistics Management Marketing Strategy Digital Marketing Csrs Public Relations Research Email Marketing Seo/sem Marketing Employer Branding Social Media Advertising Media Outreach Google Analytics Software As A Service Brand Development Google Ads Training Delivery Google Docs Microsoft Office Event Planning Facebook Newsletters Media Planning Training

Kasia Gerlée Education Details

Frequently Asked Questions about Kasia Gerlée

What company does Kasia Gerlée work for?

Kasia Gerlée works for Freeeway Ag

What is Kasia Gerlée's role at the current company?

Kasia Gerlée's current role is Head of Marketing [B2B SaaS].

What is Kasia Gerlée's email address?

Kasia Gerlée's email address is py****@****ail.com

What schools did Kasia Gerlée attend?

Kasia Gerlée attended Gdańsk University Of Technology, Instituto Superior De Contabilidade E Administração De Lisboa - Iscal, Gdańsk University Of Technology.

What are some of Kasia Gerlée's interests?

Kasia Gerlée has interest in Travelling, Social Media, International Organisations, International Mobility, Non Formal Education, Creative Advertising, Tedx Program, Photography, Real Time Marketing, Windsurfing.

What skills is Kasia Gerlée known for?

Kasia Gerlée has skills like Teamwork, Communication, Social Media, Project Management, Public Speaking, English, Intercultural Communication, Event Management, Presentation Skills, Branding And Identity, Visual Communication, Non Formal Education.

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