Catherine Kasianowicz Email & Phone Number

-Salesforce Marketing Cloud subject matter expert for high profile clients across retail, pharmaceuticals, and higher education verticals-Build winning project proposals to support the sales team by understanding the client’s business need, estimating technical requirements/workloads, and developing customized marketing automation solutions-Lead the campaign execution phase by leveraging the full potential of Salesforce and fostering seamless cross-team collaboration to deliver comprehensive email marketing playbooks aligned with the client’s objectives-Strategically architect and execute case plans, adeptly manipulating code for API testing in Postman to optimize dynamic data functionality, thereby enhancing the e-commerce user experience and driving increased sales revenue for clients-Drive daily project management operations through a blend of agile and waterfall approaches, utilizing Wrike, Confluence, Workfront, and JIRA resulting in 100% on time delivery of client campaigns supported-Partner closely with global teams to conceptualize and implement email and SMS workflows using SFMC and 3Cinteractive Switchblade platform, fostering cross-cultural synergy and delivering successful campaign solutions

-Point of contact for EMEA and APAC markets supporting the delivery of ~250 million emails via Adobe Campaign managing ~1,000 global campaigns contributing to a direct revenue of $5 million for a luxury jewelry brand-Managed campaigns for the agency’s largest client, deploying internal resources to efficiently execute campaign calendars, email campaign deployments, project requests, and eCard libraries leading to a renewal of the client’s contract

Rochester, New York, United States

-Support the end-to-end sales operations, utilizing Agile methodology to build a direct sales database, analyze customer data, close deals, and oversee product shipment, resulting in a $600,000 profit for hBarsci LLC-Enhanced brand visibility for multiple North American and international brands by strategically merchandising products; utilizing platforms such as Amazon EBC, Mailchimp, Shopify, Salsify, Photoshop, and ShipStation

Cleveland/Akron, Ohio Area

Executed multi-million-dollar email marketing campaigns for leading players in retail, grocery, and luxury with end-to-end ownership of email creative QA, audience segmentation, A/B testing, deployment automation, and performance monitoring

Mentor, Ohio

-Served ~90 customer calls per day including processing~$200 per day in sales orders, acting as a product line expert, and resolving customer complaints while maintaining a consistent high-performance rating on the customer care scorecard