Kasif Ali Email & Phone Number

PROFESSIONAL OVERVIEW➢ Post Diploma in Business Administration and Computer Application with over 23 years of experience in Sales, Business Development, Channel Management, Key Account Management, New Market Development, Rural Business Development with well-known organizations.➢ Currently designated as an Assistant General Manager Sales & Marketing (Projects and Retail) for Tiles Division at SIMPOLO VITRIFIED PVT LTD.Area of Expertise➢ Business Development in Retail, Institutional & Rural sectors➢ New Market/Ventures Development➢ Channel Management➢ Key Account Management➢ Product Promotions / Launches➢ Team Management➢ Gap Analysis and Distribution Expansion➢ Improvisation of Market Share➢ Responsible for P&LNotable Accomplishments Across The Career➢ Won Best Sales Realization Award 2022-23 at Simpolo ➢ Won Collection Champion Award 2022-23 at Simpolo ➢ Certificate of Excellence "The Silver Star Performer of the Rural Division" for 2016-17 from Usha International➢ Formulated and executed go-to-market strategies that leveraged tremendous opportunities in terms of growth in revenue in 2021-22 of INR 900 Lacs as compared to FY Year 2022-23 of INR 2100 Lacs➢ Formulated the strategy & roadmap for the organization's expansion; maintained ROI of 27% Channel Partners in 2022-23➢ Ensured less than 5% attrition in the sales team and received acknowledgments for the sameProfessional ExperienceApr'18 to Jan'22Kutchina Home-makers Pvt Ltd as Regional Manager Sales North India (City & Rural Business)Role:● Strategizing, planning & executing BTL activities● Spearheading sales for the Delhi NCR, Punjab, Jammu Kashmir, Himachal, UP, UK, and Rajasthan regions● Managing sales & marketing operations, increasing sales growth and driving sales initiatives to achieve business goals● Initiating Rural Business strategically in align with existing A/B town channel partners● Conducting competitor analysis & competency mapping to stay well-informed of market trends and competitor moves to achieve market share● Leading secondary dealers' network for optimum exploration & enquiry generation, follow-ups, evaluation of potentials, and conversion● Guiding and training partners to accomplish set revenue and business targets● Formulating the long-term business directions of the region to ensure maximum profitability in line with organizational objectives● Identifying the scope for continuous business generation, leading market operations along with

Listed skills include Marketing Strategy, Key Account Management, Sales Operations, New Business Development, and 26 others.