I'm a UX/UI and marketing designer with an extensive background in marketing and the creative industry. I've studied design at CalArts, Parsons, SuperHi, and the Estonian Academy of Arts, and I specialise in designing for tech companies. I love challenging the brief and breaking norms for creative impact!
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Senior Product DesignerMonefitTallinn, Ee -
Visual DesignerCreditstar Group Mar 2024 - PresentTallinn, Harjumaa, Estonia -
Ux/Ui DesignerPolaround Aug 2017 - PresentI create UI/UX design, visual design, still and animated advertisements, specializing in tech companies. Notable clients: Universal Music, Sony Music, SentinelOne, Liquid Death, Comodule.On a weekly basis, my responsibilities include:- Generating and conceptualizing product design and visual designs across projects.- Engaging in collaborative discussions with clients to understand their specific design requirements and preferences. I also consult my clients on marketing topics… Show more I create UI/UX design, visual design, still and animated advertisements, specializing in tech companies. Notable clients: Universal Music, Sony Music, SentinelOne, Liquid Death, Comodule.On a weekly basis, my responsibilities include:- Generating and conceptualizing product design and visual designs across projects.- Engaging in collaborative discussions with clients to understand their specific design requirements and preferences. I also consult my clients on marketing topics to ensure all aspects of their brand are aligned.- Adapting designs iteratively based on client feedback, ensuring alignment with their vision.- Effectively juggling multiple projects and deadlines to meet client expectations.- Fostering collaboration with fellow professionals like copywriters and web developers to achieve project objectives seamlessly. Show less -
Lead DesignerGlassity Oct 2023 - Mar 2024As Lead Designer at Glassity, I contributed significantly to Glassity's growth and success through exemplary design leadership and brand representation. My day-to-day consisted of a spectrum of responsibilities:- Designed user-friendly interfaces for web and app platforms, elevating engagement.- Created compelling marketing visuals, bolstering the Glassity brand across various channels.- Guided the development of Glassity's design language, ensuring brand coherence.-… Show more As Lead Designer at Glassity, I contributed significantly to Glassity's growth and success through exemplary design leadership and brand representation. My day-to-day consisted of a spectrum of responsibilities:- Designed user-friendly interfaces for web and app platforms, elevating engagement.- Created compelling marketing visuals, bolstering the Glassity brand across various channels.- Guided the development of Glassity's design language, ensuring brand coherence.- Ensured that the company vision aligned with Glassity's brand, and unified our presence across marketing channels.- Encouraged internal brand advocacy, fostering adherence to brand guidelines.- Designed materials for events and campaigns, boosting engagement and success. This also includes representing Glassity at industry-relevant events, enhancing our thought leadership efforts.- Incorporated CSR values into designs, highlighting societal impact. Show less -
Senior Visual DesignerLightyear May 2022 - Aug 2023London, TallinnI planned and executed campaigns to launch a new investing product in 20 countries. I also made a Help Center for both web (lightyear.com/eu/help) and mobile, which significantly reduced support tickets. I also helped launch a stock transfer product for Wise stock by creating marketing materials and a product page for transferring stock over to Lightyear (lightyear.com/transfer-wise).- Planned and executed global campaigns for the launch of a new investing product in 20 countries.-… Show more I planned and executed campaigns to launch a new investing product in 20 countries. I also made a Help Center for both web (lightyear.com/eu/help) and mobile, which significantly reduced support tickets. I also helped launch a stock transfer product for Wise stock by creating marketing materials and a product page for transferring stock over to Lightyear (lightyear.com/transfer-wise).- Planned and executed global campaigns for the launch of a new investing product in 20 countries.- Designed new branding materials to communicate company messages clearly for customer acquisition.- Designed a Help Center for both web and mobile platforms.- Collaborated with product managers, engineers, and communication specialists to create prototypes and iterate designs for various projects. This also meant that I had to manage stakeholders effectively to ensure alignment and engagement throughout design initiatives.- Assisted in the launch of a stock transfer product for Wise stock by developing marketing materials and a dedicated product page.- Demonstrated proficiency in visual design, user interface design, and design thinking methodologies.- Engaged in strategic planning and goal setting using Objectives and Key Results (OKRs) frameworks. Show less -
Visual DesignerKatana Manufacturing Erp Apr 2021 - Apr 2022Tallinn, Harjumaa, EstoniaAt Katana, I was responsible for ensuring brand consistency across all our marketing channels, as well as reinforcing brand guidelines internally. I was in charge of creating visual communication materials for customer acquisition or product launch campaigns for Brand, Product Marketing and Growth teams. Every week, we had design problem-solving sessions with other product designers, where worked on improving conversion rates while maintaining user-friendliness as we introduced new features to… Show more At Katana, I was responsible for ensuring brand consistency across all our marketing channels, as well as reinforcing brand guidelines internally. I was in charge of creating visual communication materials for customer acquisition or product launch campaigns for Brand, Product Marketing and Growth teams. Every week, we had design problem-solving sessions with other product designers, where worked on improving conversion rates while maintaining user-friendliness as we introduced new features to Katana's evolving product. As a Visual Communications Designer at Katana, I:- Developed cohesive marketing visuals to strengthen Katana's brand presence.- Collaborated with product teams to align designs with user and business objectives.- Led the development of Katana's visual design language for consistency, as well as played a key role in developing a brand refresh. - Ensured design alignment with company vision and goals.- Designed event and campaign materials for customer acquisition and engagement. - Reviewed and approved design outputs from external agencies. - Fostered internal brand advocacy and adherence to brand guidelines.- Supported talent acquisition through enhanced brand appeal. Show less -
Design LeadInbank Dec 2020 - Apr 2021At Inbank, I was responsible for all marketing design outputs while leading creative design processes and projects. I was also the lead brand custodian at Inbank, ensuring brand alignment across the organization.- I led, developed, planned, and executed all creative solutions and design tasks internally, while coordinating and overseeing all outsourced design projects to maintain consistency.- Collaborated with the marketing team, taking ownership of all design projects, and serving… Show more At Inbank, I was responsible for all marketing design outputs while leading creative design processes and projects. I was also the lead brand custodian at Inbank, ensuring brand alignment across the organization.- I led, developed, planned, and executed all creative solutions and design tasks internally, while coordinating and overseeing all outsourced design projects to maintain consistency.- Collaborated with the marketing team, taking ownership of all design projects, and serving as the primary point of contact for the entire Inbank team regarding marketing design matters.- Safeguarded, improved, and communicated the brand aesthetic and CVI, ensuring strict adherence across all design-related activities.- Ensured brand collateral and marketing design assets were kept up to date. Show less -
Marketing DesignerVeriff Jul 2019 - Dec 2020Tallinn, EstoniaOne of my highlights from Veriff was designing the onboarding flow and marketing materials for a new self-service identity verification platform called Veriff Station. I was also part of the rebranding which led the company to the unicorn status.- Created visual materials for external and internal communication.- Oversaw all marketing and branding-related aspects of Veriff across various marketing verticals — CVI, business-critical presentations, sales materials, social media… Show more One of my highlights from Veriff was designing the onboarding flow and marketing materials for a new self-service identity verification platform called Veriff Station. I was also part of the rebranding which led the company to the unicorn status.- Created visual materials for external and internal communication.- Oversaw all marketing and branding-related aspects of Veriff across various marketing verticals — CVI, business-critical presentations, sales materials, social media, etc.- Ensured brand consistency across internal and external communication channels, and within the product.- Collaborated closely with the design department, and made sure our efforts and impact were seen transparently within the company. Show less -
DesignerLingvist Nov 2017 - Jun 2019London, England, United KingdomAt Lingvist, I played an integral role in driving seasonal marketing campaigns, including captivating animation ads and compelling seasonal promotional initiatives. Additionally, I contributed to the successful launch of the paid-only version of the Lingvist app, leveraging strategic design elements to enhance user engagement and conversion rates.I helped the Design Lead in managing vector files for the mobile app. Working closely with the team, I organized and maintained the vector… Show more At Lingvist, I played an integral role in driving seasonal marketing campaigns, including captivating animation ads and compelling seasonal promotional initiatives. Additionally, I contributed to the successful launch of the paid-only version of the Lingvist app, leveraging strategic design elements to enhance user engagement and conversion rates.I helped the Design Lead in managing vector files for the mobile app. Working closely with the team, I organized and maintained the vector assets library, ensuring seamless collaboration among designers and developers.- Developed visually stunning animation ads to capture audience attention and drive brand awareness during seasonal marketing campaigns.- Strategized and executed engaging seasonal promotional campaigns, utilizing creative visuals to resonate with our target audience and foster user interaction.- Played a key role in the launch of the paid-only version of the Lingvist app, crafting compelling design assets and marketing materials to communicate the value proposition effectively.- Collaborated closely with marketing teams to ensure seamless integration of design elements into campaign strategies, maximizing impact and ROI.- Iterated on designs based on feedback and performance metrics, continuously refining and optimizing campaign visuals for enhanced effectiveness.- Maintained brand consistency and integrity across all seasonal campaigns, aligning design assets with Lingvist's visual identity and messaging guidelines.In this capacity, I contributed to Lingvist's marketing success by delivering visually compelling and strategically aligned design solutions for seasonal campaigns and product launches. Show less -
Design ConsultantJa Estonia May 2016 - Nov 2018TallinnDuring my time at Junior Achievement Estonia as a design consultant and mentor, I provided guidance and expertise to student companies, including Festera, which emerged as the best student company in Estonia. I played an integral role in preparing Festera for the European finals, where they achieved 1st place at the Company of the Year Competition in Europe, surpassing 37 competitors. My contributions as a mentor and consultant underscored Junior Achievement Estonia's commitment to nurturing… Show more During my time at Junior Achievement Estonia as a design consultant and mentor, I provided guidance and expertise to student companies, including Festera, which emerged as the best student company in Estonia. I played an integral role in preparing Festera for the European finals, where they achieved 1st place at the Company of the Year Competition in Europe, surpassing 37 competitors. My contributions as a mentor and consultant underscored Junior Achievement Estonia's commitment to nurturing entrepreneurship and fostering excellence among young innovators. Additionally, I collaborated with student teams to provide design insights and strategic direction, supporting their growth and success within the competitive landscape of entrepreneurship. Show less -
Ux DesignerMi/Kl May 2018 - Oct 2018TallinnDuring my tenure at MI/KL as a UX designer, I contributed to the development of innovative products, including an electric car and a sled-stroller hybrid for cold environments. I conducted research to inform user-centric features and crafted presentations to showcase design concepts to clients. My work underscored MI/KL's commitment to creating user-friendly, forward-thinking products.
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Co-Founder, CeoCody - Code With Cody Oct 2016 - Jul 2018Tartu, Tallinn, CharlestonCode learning platform for primary school students.Website: cody.ee- Ajujaht TOP10 (out of 309)- Ajujaht City of Tartu Special Prize (€4000)- 1st place at NGAL International Business Competition ($3000)- 1st place at the University of Tartu Student Project Competition (€1000)- Winner of the Kaleidoskoop Business Idea Competition (€400)- TOP 10 in .Cocoon - early stage startup programme- Prototron TOP40 - Startup of the week at geenius.ee- Vega Fund… Show more Code learning platform for primary school students.Website: cody.ee- Ajujaht TOP10 (out of 309)- Ajujaht City of Tartu Special Prize (€4000)- 1st place at NGAL International Business Competition ($3000)- 1st place at the University of Tartu Student Project Competition (€1000)- Winner of the Kaleidoskoop Business Idea Competition (€400)- TOP 10 in .Cocoon - early stage startup programme- Prototron TOP40 - Startup of the week at geenius.ee- Vega Fund semi-finals TOP6- 3rd place at Ajujaht People's Choice Award- Garage48 Open and Big Data hackathon People's Choice AwardMedia publications: Äripäev, Tartu Postimees, ETV (Ajujaht), Delfi, geenius.ee, Universitas Tartuensis, Kuku Raadio, Eesti 2.0 blog, Koolielu. Show less -
Social Media And Growth Designer (Acquired)Teleport, Inc Nov 2016 - Jun 2017Compare cities on quality of life, costs of living, salaries and more. Explore where to move based on your personal preferences.teleport.orgTools: Google Analytics, Cyfe, Moz, Mailchimp, Buffer, Asana, Facebook Ads, Twitter, Instagram. -
Co-Founder, Marketing Manager (Acquired)Spoony Oct 2015 - Apr 2017Chocolate spoon “Spoony” which dissolves into hot chocolate when stirred in hot milk.spoony.ee- Student Company of the Year 2016 (out of 299)- Sold over 20 000 products - 3 awards at the Rocca al Mare student company fair: Best Product Award, The Most Innovative Student Company, Biggest Turnover Award (1300€ in less than 5 hours)Media publications: ETV (Ringvaade, Terevisioon, Aktuaalne kaamera), Postimees, Eesti Päevaleht, Äripäev, Ärileht, Director, Sky Plus, Raadio… Show more Chocolate spoon “Spoony” which dissolves into hot chocolate when stirred in hot milk.spoony.ee- Student Company of the Year 2016 (out of 299)- Sold over 20 000 products - 3 awards at the Rocca al Mare student company fair: Best Product Award, The Most Innovative Student Company, Biggest Turnover Award (1300€ in less than 5 hours)Media publications: ETV (Ringvaade, Terevisioon, Aktuaalne kaamera), Postimees, Eesti Päevaleht, Äripäev, Ärileht, Director, Sky Plus, Raadio Elmar, Vikerraadio, Hit FM. Show less
Kaspar Kuus Skills
Kaspar Kuus Education Details
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Streetwear Essentials -
Digital Product Design -
Gustav Adolf Grammar SchoolEnglish And French -
Computer Science
Frequently Asked Questions about Kaspar Kuus
What company does Kaspar Kuus work for?
Kaspar Kuus works for Monefit
What is Kaspar Kuus's role at the current company?
Kaspar Kuus's current role is Senior Product Designer.
What schools did Kaspar Kuus attend?
Kaspar Kuus attended Parsons School Of Design - The New School, Estonian Academy Of Arts, Gustav Adolf Grammar School, University Of Tartu.
What skills is Kaspar Kuus known for?
Kaspar Kuus has skills like Social Media Marketing, Public Speaking, Project Management, Intercultural Communication, Entrepreneurship, Marketing, Microsoft Office.
Who are Kaspar Kuus's colleagues?
Kaspar Kuus's colleagues are Shota Amashukeli, Patrick Johnson, Rajesh Pablo, Richard Nõmm, Khatia Kilanava, Kairit Kurg, Bartosz Romanowski.
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