As SEO Director I manage a team of SEO specialists and consultants.I am overall responsible for guiding my team to create organic success for our clients. My work include strategic, operational, administrative and leadership tasks:- Define the strategy and direction for the SEO craft in Merkle’s CXM agenda- Set ambitious goals and develop meaningful career plans for my team- Tasks, client and ressource management- Define frameworks, improve existing offerings and develop new- Align SEO propositions and scopes with commercial teams (DK and Northern Europe)- Align strategies with Activation management (DK and Northern Europe)- Help support new bizz and RFP responses across the business- Knowledge sharing, guidance and sparring with my colleagues

Former Isobar.

Former Isobar & Magnetix.As SEO Consultant, I work with some of the biggest and most dynamic brands and businesses - both in Denmark and globally. My responsibility is to contribute with a technical, methodical and analytical SEO approach in processes for developing websites, campaigns, and digital business strategy.My tasks are both strategic, operational and executing:- Integrate SEO efforts in established website build models (B2C and B2B websites)- Identify and prioritize optimization opportunities through keyword- and user intention research, technical analysis, link analysis and link building.- Define, develop and propagate SEO frameworks and services in-house- Report on effect and performance.

As part of a team of freelance consultants I develop fully responsive websites with special emphasis on user experience and SEO.My focus areas are digital strategy, information architecture, search engine optimization, paid search and web analytics.

As part of Group Marketing, my role is to support the local Marketing Teams in Denmark and Sweden as a specialist in search marketing. I am responsible for developing and executing the overall SEM/SEM strategy across 8 independent websites in two markets. My tasks include:- Digital strategy; research, analysis, and execution- Retention and growth of organic rankings, -traffic and -conversions through search engine optimization, paid search and content development.- Setup and optimize Google AdWords campaigns (Search, Display, Retargeting, Google Shopping etc.)- Management of SEM/SEO projects- Managing communication with search- and media agencies- Ongoing performance reporting to management

As part of Digital Production my role is to plan, produce, operate and execute projects and campaigns regarding all aspects of Search Marketing - SEO, PPC (AdWords) and Social Media Marketing.

My primary tasks and responsibilities are thorough and comprehensive keyword analysis, link building as well as SEO analysis reports (competition and performance) to support our sales team and client managers.

Master's Thesis in Communication & IT from University of Copenhagen in cooperation with LEO Innovation Lab:Investigating the potential of digital technology and solutions to decrease the gap between patients and their physicians within the segment of psoriasis. To investigate the problem the thesis uses theory of medical phenomenology and prototyping methods from design anthropology.

I am associated with the Document Management Group with a primary focus on eDoc LEO (Document Management System).Primary tasks:- Performance test of eDoc LEO- User review, template review and updating styles in templates (eDoc LEO)- Creating and maintaining dictionaries (information about specific product or study related to documents in eDoc LEO)- Scanning and filing Access Request Forms for various systemsOther tasks:- Performance test in publishing system eDoc Publish- Reporting on KPI rejections in eDoc Publish- Project planning and renewals- Archiving- Migrating Swedish, Norwegian and Danish archive

As an 8h/week job, i helped things run smoothly at Stjernholm & Co. I relieved the workload by doing a lot of ad hoc assignments such as:- Sales, invoice and stock control- Product delivery and logistics. - Order reviews, telephone service and support

Assign documents from eDoc LEO in electronic publishing structuresPerform cross-document linking in eDoc LEO, in-process in eDoc Publish and post-publishing.Perform review of electronic submissions (e.g. check STFs against PubTOC; check that all documents in the PubTOC appear correctly in the submission tree structure; check links and overlays, and other reviews)Initiate, assemble and publish Standalone AssembliesTransfer Virtual Documents to eDoc Publish