As a Service Owner at Lindström, I apply design thinking and agile methodologies to continuously develop and improve the Mat and Industrial Wiper services in 17 countries across Europe and Asia. With over 10 years of experience in marketing and sales, I have a strong background in creating and executing business strategies, leading cross-functional teams, and driving customer satisfaction and loyalty.My mission is to bring customer and user experience to the core of service development, and to initiate and co-create new business opportunities with clients. I lead the digital transformation of the offering based on market needs, and build and own the service roadmap and product portfolio. Passionate about sustainability, and advocate for environmental and social improvements in the whole service cycle. Positive, reliable, and determined business partner, with excellent communication skills.