Chief Consultant, Group Business Development, Pricing Excellence
Copenhagen Area, Denmark
Strategic analytics on customer behaviour, pricing and cross-selling. Part of building up new pricing management unit.Performed key analytics for Danske Bank's Kundeprogram (Customer Program) - an innovative approach to retail banking in which products, pricing, service model, and loyalty benefits are tailored according to customer's business engagement with the bank. Analysis supporting Kundeprogram involved value-based segmentation, migration analysis, conjoint analysis, price… Show more Strategic analytics on customer behaviour, pricing and cross-selling. Part of building up new pricing management unit.Performed key analytics for Danske Bank's Kundeprogram (Customer Program) - an innovative approach to retail banking in which products, pricing, service model, and loyalty benefits are tailored according to customer's business engagement with the bank. Analysis supporting Kundeprogram involved value-based segmentation, migration analysis, conjoint analysis, price optimization, and full-scale financial modeling. Show less