Guiding startups and scale ups in an unpredictable world.

Lead of the Venture Building / Go To Market team at Ace.

Through Off The Record I jump on board of early stage startups to accelerate their path to Product Market Fit. In pre-product startups I lead the validation process and shape the product and user acquisition. In post-launch startups I lead the improvement of Product & Growth performance by putting the customer at the heart of the organization.Off The Record, now part of ACE, is voted as one of the world's best growth agencies by TechCrunch.

Antler is a global early-stage venture capital firm that invests in the defining technology companies of tomorrow.Part of the top 2% selected out of 3500 applications.

As co-founder I run the company, attract new clients and produce our video’s. I’m strong in storytelling, storyboarding and 3D rendering (modeling, materials and lighting). Zout & Peper Films is a video production company founded by Product Designers with a passion for storytelling. Our product background makes that we understand how a product came to life and what it’s story is. We use this to create visually pleasing videos with a clear message. Our main production method is 3D rendering, enabling our clients and our team to be creative without boundaries.

As co-founder of Hugo I worked on customer interviews, validation experiments and product development. As CEO of the startup I had responsibility over planning, strategy and pitching. Hugo is an online matching platform for student rooms. It matches students looking for a new roommate with students looking for a room based on personality. It creates an easy, fair and personal system that takes away frustrations from both parties.Hugo is the result of the TU Delft startup program “Build Your Startup”. The Lean Startup inspired program focuses on building a startup from scratch through problem validation, problem solution fit and product market fit and has brought forth successful startups like Pieter Pot, Breeze and Orderli.

Startup in the YesDelft! Startup Incubator. As part of the Research & Development team I worked on product improvements, product detailing, user tests, prototyping (3D modeling, 3D printing & injection moulding) and patents. Dental Robotics is a startup located in the YesDelft! incubator. The company is developing an innovative toothbrush that automatically brushes all teeth at once, while taking away all possible human error. Working in the startup came with high responsibility, autonomy and flexibility. I love working in a young & dynamic startup environment.