Kasper Dalby Email & Phone Number

Copenhagen, Dk

Concept X - a platform for growth.Simplifying the complex world of digital advertising and driving sustainable growth for publishers, advertisers, and entrepreneurs in the digital advertising industry.

• Team lead of 4 direct reports.• Responsible for scaling from a portfolio of 25 publishers to 100+ publishers - and scaling high impact formats across all domains, took the first small steps towards a market standardization. • Part of the management team in Concept.

• I was recruited to the position - as only the 4th employee and the first non-founder. • My task was to build an Ad Ops department from scratch, both also adding more presence towards the publishers in Concepts ad network and adding more products in our offering to both clients on one side and publishers on the other side.

• I was promoted to the position with the aim of having the overall responsibility for ensuring that all processes in MEC's digital division run as optimally as possible. • Leading a team of a 4, which was responsible for executing, optimizing, monitoring and evaluating MEC's customers' digital advertising campaigns. Mentoring / coaching and leading the recruitment of new hires when needed. • Digital specialist, offering advise both internally and externally in the planning of digital campaigns - but also setting the path of clients overall digital strategy. Perceived as a trusted employee by the management of MEC's digital division and was consulted in the development of the division.

• I was recruited to the position with the goal of building the first ever Ad Operations department in a media agency in Denmark. • We took more responsibility for the execution and not least the evaluation of their customers' digital advertising campaigns, thus adding more knowledge, insight and value to the clients.

• I was promoted to the position. In charge of 3 Campaign Supporters in Berlingske Digital incl. coaching and development of skills. • Responsible of the product development of new advertising products, optimization of existing products and actively participating in the digitization of Berlingske Media's other products. • Acted as sparring partner and right hand to the Sales Manager in the strategic development of the sales division.

• I was internally recruited to the position. Responsible for setting up, monitoring, optimizing, and evaluating our customers' - primarily media agencies - digital advertising campaigns on Berlingske Media’s websites.• Technically troubleshooting around implementation of flash banners, frequency capping and other javascript challenges in the era before ad systems.

• I started by programming websites for Berlingske Media, including BT.dk, Berlingske.dk and Weekendavisen.dk. • Later in my employment, I was given the technical project manager responsibility for several development projects, including an external delivery of the Kristeligt-dagblad.dk. • Member of the staff committee.

Education record

Education record

Education record