Picopublish is a leading IT Consulting Company with expertise in driving digital transformation and business value through structured data.My role is two fold. Driving internal commercial excellence and being a trusted partner for our clients to secure success of our common projects.

SENG is a premium retailer of highend bed brands with 31 stores in Denmark and 20 stores in Sweden.I was overall responsible of Marketing, E-business, Customer Service and Logistics/Last mile delivery.- Leadership of marketing team of 5 FTE’s incl team lead- Leadership of Customer service & Logistics team of 3 FTE’s incl team leadKey Responsibilities & Results- Part of management team- Full responsibility of Marketing strategy and budget- Full responsibility of Ecommerce strategy and budget- Rebranded the bedchain from SengeSpecialisten to SENG in alignment with international go to market plans set by the owners of the company- Transformed the traditional marketing approach to align with the new digital normal of customers- Established and started rollout of a clear Omnichannel strategy with focus on both ecommerce sales and store traffic & lead generation to stores in close cooperation with external agencies- Implemented new Customer Service platform and consumer faced self service platform

Alongside my role as CMO for SENG, I was appointed CEO for Sengetid.dk. Sengetid.dk is a danish online retailer, selling beds for the quality conscious convenience seeking customer.Sengetid Aps was acquired by Lars Larsen Group after a strong period of growth following the years of Corona. My task was to expand the company and grow the business.Key results- Improved result in the first full financial year with +4m DKK.- Expanded the company to the first market outside Denmark- opened Sweden in december 2023.- Developed the strategy and the strategic model for a start up / growth company.- Adjusted the team to a new normal, driving several changes in the organisational capabilities, including expanding with own software development in Ukraine (backend & frontend).- Made a clear expansion plan and established the international brand strategy including securing the registered trademark for the international brand across Europe and Norway.- Alongside many other tasks in a company with limited resources.

Pomp De Lux is a Danish high end childrens fashion brand selling clothes D2C accross Europe.I was overall responsible for Brand, Marketing and Ecommerce/Digital. Key Responsibilities & Results- Leadership - cool team of 8 FTE’s plus external resources - Business development - amongst other projects we developed a loyalty concept to take greater ownership of 1st party data, and help increase repeat purchases in a competitive market.- Cooperated with multiple external agencies (web dev, marketing, tracking & data, design and UX etc).I decided to leave this role when I was presented a new opportunity.

Global Head of Digital Marketing and part of E-business management group in JYSK. Together with a strong team I was responsible of securing JYSK a solid digital presence in 28 markets accross Europe. Key responsibilities:- Digital Marketing strategy and budgets - Driving transformation of digital marketing - changing the tires as we go- Developing and growing organisation- Responsible of Digital Marketing Operations in 28 markets- Responsible for everything digital (Paid, owned, earned)- Product owner for Customer data in the very extensive Unified Commerce projectKey results- Was part of securing JYSK a massive digital growth in the three years I was on board the company. Starting at an annual online sales below 1b DKK, and ending above 3b DKK in annual sales.- Took responsibility of a massive digital transformation within Marketing. Going from a setup with almost every aspect of the digital operations being handled by agencies, to full ownership of relevant tech and operations. - Digital marketing spend grew with 533% to a significant three figures million DKK annual spending.- We won Gold in Danish Digital Awards for best ROI 2020 (case based on pre-corona growth).- Developed the team and expanded with several new team leads and team members.

AKQA is an International digital agency helping clients set their strategy, be creative and develop and support their digital Solutions.My role was in consulting, sales and project management on the strategic level where I set direction to meet business objectives, making sure expectations are aligned and that value is added.Selected Companies I worked with- Salling Group- Cryos International- Oase Outdoors

As Head of client strategy and sales I was overall responsible for the clients succes.My main focus was on key accounts working with eBusiness spanning from B2C over B2B to B2G. I had the privilege to be working with many different industries with customers both in retail, wholesale, distribution or Brands.My job included working with:- Helping clients define business strategies and digital marketing plans- Key account sales and stakeholder management- Road mapping and project scoping- CRM planning and budgetting- Project managementSelected companies I worked with- Shoe-d-vision (Skoringen)- Legowear- Georg Jensen Damask

Working with everything from online presence and lead generating activities to hardcore e-commerce/e-business strategies and optimization, I provided strategic input and insights to drive our customers towards success online.Our clients span from the very smallest to the very largest within their field.

Building and growing e-commerce through own and partner channels.Responsible of:- E-commerce strategy and operations- Business development in cooperation with B2B E-commerce businesses- Online marketing & communication- Cross- / Multichannel strategy- Team management and development

Responsible of online sales and marketing of the Danish childrens clothes brand - name it.Key responsibilities:- Online Strategy and Business development- Web and E-commerce KPI's- Online marketing- Web analytics- Project management- Team management

Responsible of the B2B e-commerce solution. Included different sales initiatives, sales competitions, campaign planning, training etc.Further more managing the development of the online profile and e-commerce site for the Danish fashion brand SELECTED FEMME/HOMME.

Managing large portfolios within the automotive industri. Responsible for market overview, PG development, securing competitive prices and responsible for key figures within own PG, International sourcing and purchasing, PR etc.

Product management of a large portfolio, negotiation of businessdeals, marketing and online marketing, account management, supplier relations and general business management and development.

Various marketingassignments, analysing marketing effect, salesstatistics, marketanalysis etc.Furthermore co-ordinator on several projects externally and internally in cooperation with advertising agency.