Seasoned digital professional with a passion for shaping online experiences and driving measurable results. My journey began in the music industry at Phonofile, where I honed my skills in web and UX design, content development, and marketing. I tailored WordPress-based websites to meet client needs, designed compelling campaign sites, and assisted in marketing releases for artists on platforms like Spotify and iTunes.Transitioning to the furniture industry, I spent nearly five years as an Ecommerce Project Manager. In this role, I planned, implemented, and evaluated projects within the E-commerce department, including spearheading the development of an international online ecommerce platform. This experience allowed me to achieve UX and E-commerce goals while deepening my understanding of the industry. The role also included strategic decisions on the marketing channel mix and effective attribution.Currently, as a Senior Conversion rate optimisation specialist at Dentsu, a prominent marketing agency, my role involves providing advisory services in Conversion Rate Optimization (CRO), User Experience (UX), and Search Engine Optimization (SEO). Leveraging over ten years of expertise, I thrive on optimizing digital strategies and utilizing my skills in E-commerce, digital marketing, A/B testing, and Google Analytics to drive tangible and impactful outcomes.My professional journey reflects not only a commitment to diverse experiences but also a passion for innovation. From the music industry to the furniture sector and now in the dynamic realm of marketing agencies, I've cultivated a multifaceted skill set.As I continue to navigate the digital landscape, I remain dedicated to creative project development and the strategic application of robust KPIs. I am excited about the opportunities to optimize conversion rates, enhance user experiences, and contribute to the ever-evolving world of E-commerce.