Kasper Keller Email & Phone Number

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

- Category responsible for key accounts to lead the growth within CSD- Responsible for carrying out quantitive- as well as qualitative studies in collaboration with research partners to create a examine and investigate the trends in brand perception and sales development- Leading category insights – and forecasting for annual negotiations with key accounts, as well as defining long-term KPIs and value drivers in collaboration with counterpart on the customer side

Copenhagen, Capital Region, Denmark

- Responsible for maintaining and improving the use of data from Nielsen; both in standardized reports and utilizing in customer-directed cases and presentations- Responsible for all brand-, event- and other marketing activation in off-trade and fairs (e.g. displays, exhibitions, coolers, etc.) in close collaboration with the Brand Marketing-department. - Educating field sales personnel on how to achieve a premium look and feel in the stores and being considered a strong… Show more - Responsible for maintaining and improving the use of data from Nielsen; both in standardized reports and utilizing in customer-directed cases and presentations- Responsible for all brand-, event- and other marketing activation in off-trade and fairs (e.g. displays, exhibitions, coolers, etc.) in close collaboration with the Brand Marketing-department. - Educating field sales personnel on how to achieve a premium look and feel in the stores and being considered a strong collaboration partner to the retailers through market insights and guidelines Show less

Copenhagen Area, Denmark

- Supported the organization with in-depth analyses, which have been further used for business development for- and evaluating the performance of Scandinavian Tobacco Group DK - Managed the student assistant in our team, who were majorily occupied with the data processing and -analyses.- I have created reporting formats using Microsoft CRM to help evaluate and assist or sales reps with visits distributions, sales etc. Furthermore I used the platform in status reports for the… Show more - Supported the organization with in-depth analyses, which have been further used for business development for- and evaluating the performance of Scandinavian Tobacco Group DK - Managed the student assistant in our team, who were majorily occupied with the data processing and -analyses.- I have created reporting formats using Microsoft CRM to help evaluate and assist or sales reps with visits distributions, sales etc. Furthermore I used the platform in status reports for the Management. My knowledge in the field, also put me in the team that developed the new CRM-platform for our business- With our various tools (Nielsen, Catman Solution, InTrack, etc) I have supported our Brand Managers, Sales Managers, and Key Account Managers with analyses to investigate potential actions in product portfolio and customer focuses. These analyses were also a big part of the creation of the annual Business Plans, Channel Strategies and Customer Strategies. Given my status as an advanced user, I was responsible for training new existing collegaues in Nielsen Answers and developing the various platforms to suit our needs optimally. - To improve the usage of POS-data, I was in charge of developing our CATMAN Solution platform, which gave us the ability to analyze performance, sales and reach in a store and chain-specific depth. Show less

Copenhagen Area, Denmark

- Planning and coordination of monthly reports- Planning and coordination of product launches/Promotions between Group Marketing, supply chain and sales department hereunder Global Travel Retail- Support with information and calculations in the creation of business cases- Support Business Planning process - Analysis and tracking of sales and forecasts in the markets and for Key Customers- Project leader on selected assignments.

Copenhagen Area, Denmark

- Creation of awareness and interest for the CBS Case Competition - Organizing and facilitating the marketing campaigns throughout the year- External communication towards CBS students as well and arranges activities to promote the various partners of CBS Case Competition - Control of the media of the website, newsletters, press, and social media

Copenhagen Area, Denmark

- Responsible for decision makers for various companies from different sectors as part of a team of event assistants, whose main assignment was to make the events as good as possible for our customers and invitees

Copenhagen Area, Denmark

- Responsible for the team of top students from Hong Kong University of Science & Technology - This included assignments as guide, assistant, facilitator, and informer for the participants- Assisted the corporate partners during during the case-week both on and off campus

Copenhagen Area, Denmark

In my job at Flavour I am managing the online shop, website as well as the Facebook-/Instagram-/Tumblr accounts. Moreover I function as an assistant Photographer at the photo shoots of the products in the store as well as editor of the pictures using Adobe Photoshop CS4 and Capture One.Among the aforementioned practical work assignments, I have enunciated marketing plans for the company and info sheets to our customers and distributors and administrated competitions for the store.

Copenhagen Area, Denmark

Working in a group with the assignment of creating buzz about Glaceau VitaminWater. The job consisted of being in charge of happenings that contributed to increasing awareness and brand associations to the beverage. The job gave me the opportunity to develop skills concerning customer relations and presentation of a brand/product as well as working together in a group.

Copenhagen Area, Denmark

As a sales assistent I worked in a group with the objective to deliver the best customer service as possible. I was primarily responsible for the duvet department but during my recruitment I was able to switch between different departments due to my relatively long seniority. This job gave me a first-hand experience with developing customer service to multinational customers as well as taking care of some of the orders to our distributors and answering mails from customers and partner… Show more As a sales assistent I worked in a group with the objective to deliver the best customer service as possible. I was primarily responsible for the duvet department but during my recruitment I was able to switch between different departments due to my relatively long seniority. This job gave me a first-hand experience with developing customer service to multinational customers as well as taking care of some of the orders to our distributors and answering mails from customers and partner companies. Show less

Karup

My military service at Karup Airbase consisted of endurance of physical and mental challenges. My service gave me experience with first-aid service, leadership, physical training as well as military skills. My leadership skills and accountability gave me the job to be second-in command of my squad serving as my sergent's helping hand and in charge for the smaller assignments that were distributed among my co-privates. My service resulted in achieving the highest GPA in my platoon.

Master Of Science (Msc), International Marketing & Management

Activities and Societies: - Member of the CBS Case Competition Organizing Commitee '14-'15 - Member of IMM Intro Team '14 - Joined the IMM.

Bachelor Of Science (B.Sc.), Business Administration And Economics

Study Abroad, Marketing And Strategy

Ged, English, Social Studies And Media, High School

Activities and Societies: Member of the student council Chairman for café committee Writer/Contributor for the school paper, Ørevox Member.