Kasper Krogh Email & Phone Number

Flæsketorvet 34

New York And Copenhagen

Senior Account Manager at Hello Group A/S and former Account Director for the New York based subsidiary "Hello Brand".Focus on pharmaceutical industry communication for Novo Nordisk, both internally and externally (HCP's and general public)Services provided by Hello fall within the sphere of advertising in general, and online solutions in particular including information architecture, visual design, front-end development and service design.Corporate clients: Adobe… Show more Senior Account Manager at Hello Group A/S and former Account Director for the New York based subsidiary "Hello Brand".Focus on pharmaceutical industry communication for Novo Nordisk, both internally and externally (HCP's and general public)Services provided by Hello fall within the sphere of advertising in general, and online solutions in particular including information architecture, visual design, front-end development and service design.Corporate clients: Adobe, Verizon, Nasdaq, HP, Vodafone, Novo Nordisk et.al.Start-up clients: Zecco.com, IIP (Martijn Tjho), GoHello (Francois Mazoudier), Zyb.com (Tommy Ahlers) + a large number of Morten Lund projects. Show less

New York And Copenhagen

Focus on general client management and consultancy for a wide range of clients from pharma to Fortune 500's to start-ups. The services performed refer to communication/advertising in general, however mostly through use of digital channels. Peripheral services are visual identity development, positioning, branding, marketing and media considerations. Extensive experience with start-ups based on approximately 15 venture capital funded project launches through 2007-09.Start-up clients:… Show more Focus on general client management and consultancy for a wide range of clients from pharma to Fortune 500's to start-ups. The services performed refer to communication/advertising in general, however mostly through use of digital channels. Peripheral services are visual identity development, positioning, branding, marketing and media considerations. Extensive experience with start-ups based on approximately 15 venture capital funded project launches through 2007-09.Start-up clients: Zecco.com (Søren Kenner), Independent IP (Martijn Tjho), GoHello (Francois Mazoudier), Zyb.com (Tommy Ahlers) + a large number of Morten Lund projects. Show less

I have had the pleasure of giving a short series of lectures at the Copenhagen Business School (CBS) for the Masters students on marketing, branding and tracking of communicational activities.Through a case-assignment on creating a $1000 below-the-line campaign (including tracking) the students came out as a highly creative a very promising group of people.

Projects included:Tivoli Copenhagen (Runner-up in pitch)Autobild.dk (Launch in Denmark)Bolig Eksklusiv (Repositioning)Kia Motors (Tactical sales)Eilersen Furniture (Product development)I had the pleasure of joining the Rethink team shortly after it had been founded by Lars Busekist and Thomas Prætorius. These founders were set on pushing the limits of innovation and communication, thereby lowering cost while improwing impact.

Tasks included tracking of TV-campaign effectiveness, creating custom segment profiles, optimization and adjustment of media-spread and general support tasks.

Marketing assistant and coordinator for promotional activities during album releases of international artists.

Masters, Design & Communications Management

Thesis: “Innovation in advertising agencies”

Ba-Ba, Bachelor Of Business Administration

Barcelona, Spain

Market Economist, Business Administration And Management

High School, Math Major