Kasper Kunckel

Kasper Kunckel Email and Phone Number

Director Marketing and Category Management Nordics @ Haribo Nordics
Copenhagen, DK
Kasper Kunckel's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Kasper Kunckel's Contact Details

Kasper Kunckel work email

Kasper Kunckel personal email

About Kasper Kunckel

Business-minded and result-oriented Marketing Director with a long track record of successfully driving brands and growth within market leading international and national FMCG companies. I am very passionate about developing and executing business and brand strategies leveraging the strengths, opportunities and synergies across the organization with the goal of profitable growth. I take strategies to executional excellence by thorough planning, implementation and following through together with my team. Of special skills the following should be called to attention: brand strategy, portfolio and mix management, category management and business development - all based on a strong analytic mindset.My leadership style is built on mutual trust. I believe in my team, support when necessary and goes the distance to drive the business as a team. Of personal qualities it should be pointed out that I am a strong communicator and that I work goal-oriented and passionately for the best result with a structured approach. As a colleague I am outgoing and thrive working in teams as well as leading teams.

Kasper Kunckel's Current Company Details
Haribo Nordics

Haribo Nordics

View
Director Marketing and Category Management Nordics
Copenhagen, DK
Website:
haribo.com
Employees:
711
Kasper Kunckel Work Experience Details
  • Haribo Nordics
    Director Marketing And Category Management Nordics
    Haribo Nordics
    Copenhagen, Dk
  • Haribo Nordics
    Director Marketing & Category Management Nordics
    Haribo Nordics Mar 2022 - Present
    Vallensbæk, Hovedstaden, Danmark
    Director leading the Nordic regional team with special focus on Strategy, Marketing Communication, Innovation, Category Management and Business Development.
  • Cloetta
    Marketing Director Denmark, Norway & Travel Retail
    Cloetta Jun 2019 - Feb 2022
    Brøndby, Region Hovedstaden, Danmark
    Heading the Marketing dep. in Denmark, Norway and Travel Retail (8 FTE) - Head of Category Management Denmark 2019-2020 (Interim) - Part of DK/NO leadership team- Development and execution of business and brand strategy - Creating consumer traction through product innovation, media management and execution, digital and trade marketing - Product portfolio management and price management- Business Development finding new cells for growth- Leading team by example and building mutual trust.Achievements:- Built and begun the execution of new Confectionery Strategy in Denmark 2020/2021- Outgrown Refreshment Category with Läkerol in Denmark 3 consecutive years.- Achieved strongest organic growth within Cloetta in Norway in 2019 & 2020 - Built a High Performing Marketing team in both Denmark & Norway
  • Nestlé
    Nordic Senior Marketing Manager
    Nestlé Jul 2016 - May 2019
    Copenhagen Area, Denmark
    Head of Marketing - Confectionery, Dairy & CulinaryDirect reports: 6- Heading the Marketing Department at Nordic HQ in Copenhagen. - Leading by example and building mutual trust. - Building & implementing Brand and Portfolio Strategy for 3 categories- Business Reviews with Zone (Switzerland HQ) and Nordic Commercial Departments- P&L Management responsibilities (beyond Marketing budget)- Business Development finding new cells for growth Achievements: - Outgrown Nordic Market on Confectionery 4 consecutive years. - Winning Market shares on Key Culinary segment Bouillon 2 years in a row driving a Focus strategy- Building a High Performing Marketing team
  • Nestlé
    Nordic Marketing Manager
    Nestlé Feb 2011 - Jun 2016
    Copenhagen
    Head of Marketing - Confectionery Direct reports: 3- Head of Confectionery Marketing Department- Development of strategic direction for Confectionery- Product portfolio management and price management- Business development in Nordic region e.g. expansion of sales into Pick & Mix - Leading the digital transformation - Securing ATL activities with focus on social media and TV- Management of Nordic P&L in terms of reaching targets on key KPIs - Leading team by walking the talk and coachingAchievements:- DK turnaround plan 2015, results + 18% OG & 10% OG in Nordics- Launch into Pick & Mix in Sweden 2014 – 12% of SE volume Year 1- Successful turnaround of Confectionery Business 2013 – OP1 +300 bps- Best-in-class implementation of pricing strategy and mix management 2013
  • Plast Team A/S
    International Marketing Manager
    Plast Team A/S Nov 2009 - Jan 2011
    Head of Marketing - Plast Team and LEGO LicensingDirect reports: 3- Overall responsible for Plast Team's marketing department- Part of the management team- Development of strategic direction, product development and implementation of ATL & BTL activities
  • Toms Gruppen A/S
    Int. Senior Brand Manager (Toms, Ga-Jol & Pålægschokolade)
    Toms Gruppen A/S Feb 2007 - Oct 2009
    Responsibility: Toms, Ga-Jol and G&JDirect reports: BM Toms Chocolate & BM Toms Sugar- Development of the strategic direction for Toms og G&J - Secure flawless development and implementation of ATL activities and management of the portfolio
  • Toms Gruppen A/S
    Brand Manager
    Toms Gruppen A/S Sep 2005 - Jan 2007
    - Development and implementation of business strategy- Development of marketing activities, mostly BTL- Coordination of events and sampling- Internal and external coordination of product launches- continous follow-up on market and sales development. - P&L and PFME management
  • Kraft Foods Denmark
    Brand Manager
    Kraft Foods Denmark Jan 2003 - Aug 2005

Kasper Kunckel Skills

Fmcg Business Strategy Marketing Management Product Development Marketing Strategy Management International Marketing Trade Marketing Customer Insight Marketing Brand Management Sales Management Market Analysis Key Account Management Fast Moving Consumer Goods Customer Marketing Coaching P&l Management Strategy Portfolio Management Business Development Marketing Communications P&l Responsibility Above The Line Account Management

Kasper Kunckel Education Details

Frequently Asked Questions about Kasper Kunckel

What company does Kasper Kunckel work for?

Kasper Kunckel works for Haribo Nordics

What is Kasper Kunckel's role at the current company?

Kasper Kunckel's current role is Director Marketing and Category Management Nordics.

What is Kasper Kunckel's email address?

Kasper Kunckel's email address is ka****@****ail.com

What schools did Kasper Kunckel attend?

Kasper Kunckel attended Cloetta, London Business School, Nestlé Executive Talent Programme, Nestlé, Toms Confectionery Talent Programme, Copenhagen Business School, Johannesskolen.

What skills is Kasper Kunckel known for?

Kasper Kunckel has skills like Fmcg, Business Strategy, Marketing Management, Product Development, Marketing Strategy, Management, International Marketing, Trade Marketing, Customer Insight, Marketing, Brand Management, Sales Management.

Who are Kasper Kunckel's colleagues?

Kasper Kunckel's colleagues are Fabrice Delahaye, Stephan Serri, Patrick Mesquida, Melo Die, Mohamed Zitan, Mamadou Gumbla, Laurent R.

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