Kasper Kunckel Email & Phone Number

Copenhagen, Dk

Vallensbæk, Hovedstaden, Danmark

Director leading the Nordic regional team with special focus on Strategy, Marketing Communication, Innovation, Category Management and Business Development.

Brøndby, Region Hovedstaden, Danmark

Heading the Marketing dep. in Denmark, Norway and Travel Retail (8 FTE) - Head of Category Management Denmark 2019-2020 (Interim) - Part of DK/NO leadership team- Development and execution of business and brand strategy - Creating consumer traction through product innovation, media management and execution, digital and trade marketing - Product portfolio management and price management- Business Development finding new cells for growth- Leading team by example and building mutual trust.Achievements:- Built and begun the execution of new Confectionery Strategy in Denmark 2020/2021- Outgrown Refreshment Category with Läkerol in Denmark 3 consecutive years.- Achieved strongest organic growth within Cloetta in Norway in 2019 & 2020 - Built a High Performing Marketing team in both Denmark & Norway

Copenhagen Area, Denmark

Head of Marketing - Confectionery, Dairy & CulinaryDirect reports: 6- Heading the Marketing Department at Nordic HQ in Copenhagen. - Leading by example and building mutual trust. - Building & implementing Brand and Portfolio Strategy for 3 categories- Business Reviews with Zone (Switzerland HQ) and Nordic Commercial Departments- P&L Management responsibilities (beyond Marketing budget)- Business Development finding new cells for growth Achievements: - Outgrown Nordic Market on Confectionery 4 consecutive years. - Winning Market shares on Key Culinary segment Bouillon 2 years in a row driving a Focus strategy- Building a High Performing Marketing team

Copenhagen

Head of Marketing - Confectionery Direct reports: 3- Head of Confectionery Marketing Department- Development of strategic direction for Confectionery- Product portfolio management and price management- Business development in Nordic region e.g. expansion of sales into Pick & Mix - Leading the digital transformation - Securing ATL activities with focus on social media and TV- Management of Nordic P&L in terms of reaching targets on key KPIs - Leading team by walking the talk and coachingAchievements:- DK turnaround plan 2015, results + 18% OG & 10% OG in Nordics- Launch into Pick & Mix in Sweden 2014 – 12% of SE volume Year 1- Successful turnaround of Confectionery Business 2013 – OP1 +300 bps- Best-in-class implementation of pricing strategy and mix management 2013

Head of Marketing - Plast Team and LEGO LicensingDirect reports: 3- Overall responsible for Plast Team's marketing department- Part of the management team- Development of strategic direction, product development and implementation of ATL & BTL activities

Responsibility: Toms, Ga-Jol and G&JDirect reports: BM Toms Chocolate & BM Toms Sugar- Development of the strategic direction for Toms og G&J - Secure flawless development and implementation of ATL activities and management of the portfolio

- Development and implementation of business strategy- Development of marketing activities, mostly BTL- Coordination of events and sampling- Internal and external coordination of product launches- continous follow-up on market and sales development. - P&L and PFME management

Marketing Academy

Executive Leadership Programme For Nestle

Education record

Internal programme for future top management leaders at Nestlé

Advanced Marketing & Sales Programme

Studying latest marketing & sales trends and Ways of Working

Education record

Master'S Degree, Economics And Marketing

Gymnasium