Kasper Emil Tofthøj Jakobsen Email & Phone Number

Primary areas of work: Producing key strategic communication assets such as press briefs, Q&A's, speeches, social media posts and press releases for executive leadership.Designing, executing and managing external communication regarding financial results announcements and the annual report.Nurturing media relationships, ensuring prompt and transparent responses to press queries while sometimes acting as a spokesperson. Developing and pitching e.g. corporate, ESG, DE&I and product launch stories to international and Danish national media outlets.Daily media monitoring for Carlsberg's executive leadership and board of directors.Noteworthy achievements: Proactively pitching and executing major interviews with e.g. CNN, Bloomberg the Wall Street Journal, Financial Times, Børsen and JP Finans.Developing and executing the Carlsberg Group's comprehensive external communications strategy, encompassing social media and media relations while being tailored to both market-specific and overarching group objectives.Registering 10,000+ media mentions across 88 nations in 2022, with a commendable 92% sentiment skewing towards positive or neutral tones.

I was part of the department for Coordination and Communication, and after about 11 months at the Ministry, I was recruited by the Carlsberg Group.Primary areas of work: Producing key strategic communication assets such as press briefs, Q&A's, press releases and opinion pieces for the minister in close collaboration with internal stakeholders. Managing media relations and answering press inquiries. Developing and driving overall external communication strategies supporting the sitting government's higher educational policy. Noteworthy achievements: Planning and execution of the press conference for the "Better Opportunities for Education Throughout Denmark" political agreement, garnering over 100 regional and national media mentions.Efficiently communicated the 2021 higher education program applications, securing 50+ media features.

Established in 2020 under the Ministry of Foreign Affairs, this center aimed to unify cross-authority COVID-19 communications, utilizing expertise from various ministries and agencies.Primary tasks: Producing and distributing COVID-19 related content across owned channels, resonating with diverse audiences.Daily media monitoring, analytics, and reporting on pandemic-related issues.Spearheading the center's operational dynamics, ensuring agile responses to the evolution of the pandemic especially through larger press conferences. Noteworthy achievements: Orchestrated and moderated over 15 press conferences with high-level government representatives and different health agencies, fostering transparent communication.Instrumentally contributed to the center's operational growth and expansion, overseeing the team's escalation from an initial four members to over 20 professionals by the end of my tenure.

The Danish Ministry of Taxation creates the framework and sets the direction for the Danish tax system and the Danish tax administration. During my time at the Ministry, I worked for Minister of Taxation Karsten Lauritzen (V) and Morten Bødskov (S). Primary areas of work: Producing key strategic communication assets such as press briefs, Q&A's, press releases and opinion pieces in close collaboration with relevant internal stakeholders. Answering local press enquires om behalf of the minister and the Ministry. Coordination the press efforts of the Danish Debt Management Agency, the Danish Gambling Authority, the Danish Administration and Service Agency and the Danish Agency for Development and Simplification.Selected results: Planning more than 25 company visits by successive ministers and pitching them to the local press Designing, executing and managing PR strategy for the political agreement on strengthened tax control in 2020. The agreement received just under 50 media mentions in regional and national media.

Copenhagen Area, Denmark

I was responsible for all Krakas internal and external communication, which includes creating and executing social media strategies, maintenance of Krakas website, sending out newsletters, writing press releases and proofreading various analyzes. Furthermore I deal with journalistic inqueries, and various administrative tasks such as overall contact with our accountants and planning employee events, like Krakas yearly trip to Folkemødet, a political festival in Denmark, where all political parties are represented.I am also responsible for various HR related tasks, as I ensure that our other hourly employees receive their salary. In addition, I have a major role in recruitment, and am responsible for preparing job listings, collecting applications and the entire start-up process for new employees.

I helped in starting this project, which amongst other things included concept development, maintanance of the underlying technical aspects and designing our webpage. Furthermore, I was responsible for buying the equiptment that Michael Kristiansen and Peter Mogensen used for filming. I was also a part of the communications team, where we i.e. were responsible for the use of social media and designing and sending out newsletters. It was also in this team, that we wrote the different texts for the webpage, in close collaboration with Michael and Peter.

Århus Area, Denmark

I was assigned the Danske Bank Support Direct division of its customer service, where we focused on guiding customers through their daily use of MobilePay, Mobile bank and Netbank. We did this while in contact with our customers over the phone and used different technical webbased tools

I assisted in creating a media list, with the intent of promoting Mono+Monos portable chair Sitpack while it's Kickstarter campaign ran. The list consisted of more than 200 different blogs, tech-sites etc. which could possibly help promote the product. Furthermore, it contained all contact information for the relevant sites and their journalists, so contacting them with press releases was easier. The list was sorted based on a scoring system I created, which was made up of relevance and reach among other factors.The campaign was a huge success and more than 500,000 DKK was collected over the original target.

Politisk Kommunikation Og Ledelse (Cand. Soc), Political Communication

Uddannelsen bidrager til at udvikle ens evner inden for offentlig forvaltning, ledelse og politisk kommunikation. Mit speciale var en.

International Virksomhedskommunikation Og Engelsk, Organizational Communication, General

Uddannelsen består af teorier og værktøjer, som er nødvendige for at varetage professionel kommunikation på dansk og engelsk.

Udveksling, Communication And Media Studies

Student, Engelsk, Samfundsfag Og Matematik