Leading the MENA group's growth agenda.Delivering integrated Omnicom solutions.

Transformed the agency to a full-service audience-first digital creative and media buying agency providing integrated marketing communication solutions.Delivered significant agency growth across a diverse portfolio of government and private sector clients with over 150 employees in Riyadh, Dubai & Cairo.

Led the TBWA\RAAD MENA group growth agenda. Scored multiple new-business wins and contributed to achieving "Agency of the Year" at the 2018 Dubai Lynx and the most awarded MENA agency at Cannes. Led the Nissan business and its digital transformation across Africa, Middle East & India as Managing Director for Nissan United.

• As part of National Holding Company, restructured the company portfolio, focusing activities on digital security, food service and food & beverage distribution• Signed joint venture agreement with China’s leading tea company to launch premium tea brands from Dubai• Participated in management oversight of sister companies• Appointed Executive Director of Food Quest, a master franchisee for multiple restaurant brands with development plans across the region• Appointed as Director on Al Boom Marine's Board, a lifestyle fashion and technology retailer and distributor across the GCC

Managing Director, TBWA\RAAD UAE (Jul 2011 - 2013)• Led flagship regional office for MENA network, with over 150 employees• Expanded digital offering and successfully won new business while expanding existing contracts• Agency achieved most awarded status in the GCC at Cannes Lions 2012Managing Director, TBWA\RAAD Saudi Arabia (Nov 2006 - July 2011)• Led the expansion of the Saudi advertising agency from a one-office, 12-employee operation to two newly established offices in Jeddah and Riyadh with 56 employees• Achieved triple digit growth in revenues and grew client portfolio to include leading companies in the Kingdom such as Almarai.• Led workshops and delivered lectures on branding and advertising at Dar El Hekma Women’s College in JeddahClient Services Director, TBWA\RAAD UAE (Jul 2003 – Nov 2006)• Led the unit responsible for the Nissan regional account, the agency's largest client in the region • Drove business growth and international recognition by developing best practices for clients across the Middle East• Appointed to Nissan’s Global Steering Committee for TBWA Worldwide in 2005Managing Partner, TBWA\RIZK Lebanon (Oct 2000 – Jun 2003)• Increased Rizk revenues through aggressive new business development• Negotiated and secured affiliation agreement signed in Apr 01 with TBWA\ Worldwide

• Established the Marketing/Sales department following re-opening of the Casino du Liban• Prepared and implemented marketing plans for all outlets• Increased traffic through special events and shows resulting in sustainable revenue growth• Participated in tourism exhibitions around the world to promote the complex• Negotiated all entertainment contracts for the Casino’s Theater & Salle des Ambassadeurs

• Restructured marketing department to increased billings through the addition of a new division dedicated to promotional activation• Prepared presentations and assisted CEO in delivering pitches to prospective customers

• Designed and implemented marketing plans resulting in a 30% year-on-year sales increase• Shifted the focus of the company from products to total office solutions• Recommended and oversaw execution of key changes to the selling organization to support change of focus• Added technology product lines for the new sales team resulting in over $15 million in additional sales• Negotiated over ten key exclusive distributor agreements with major international manufacturers

• Led the marketing function for vertically integrated auto glass provider, with over 600 service centers across the USA• Supported real estate development with market intelligence and feasibility studies for new locations• Served as company liaison with a McKinsey & Co. team to study the value proposition of Safelite's electronic solutions and business system requirements• Developed and implemented plans to market electronic solutions targeting the insurance & fleet industries

• Sold Apple hardware and software solutions and provided application software technical support• Achieved over one million dollars in sales in 1987 and won Apple Computer Inc. Midwest Region top sales award• Promoted to floor leader after ten months and to Apple Department Sales Manager in March 1988, then to marketing/purchasing department.