Kassandra Dunne Email & Phone Number

Los Angeles, Ca, Us

Las Vegas, Nv, Us

Carson, California, Us

Beverly Hills, Ca, Us

- Orchestrated the development and implementation of a comprehensive regional influencer strategy for the ABH brand, ensuring alignment with global brand equity and storytelling.- Led the creation and execution of multifaceted strategies to engage talent across micro, mid-tier, macro, and celebrity-level influencers, fostering both short-term activations and long-term partnerships.- Strategically identified and cultivated relationships with influencers for future partnerships and campaigns, contributing to the continuous expansion of market share through targeted influencer relations.- Nurtured the existing influencer community while proactively seeking opportunities to penetrate new demographics, driving brand awareness and market expansion.- Managed daily communication with influencers and their management teams through email, direct messages, and text, ensuring seamless collaboration and timely execution of deliverables.- Collaborated closely with the Global Marketing team to maintain consistent brand equity and storytelling, adapting plans based on regional nuances and needs.- Collaborated with Global teams on seeding strategy, overseeing execution and fulfillment of influencer product needs.- Fostered strong collaboration with other departments, including Brand, Agencies, and E-commerce, to address overall business needs and provide necessary support.- Developed and managed the PR and influencer marketing budget, implementing cost-effective strategies to maximize impact.- Successfully negotiated contracts and partnerships with influencers, ensuring meticulous adherence to deliverables and brand guidelines.

Beverly Hills, Ca, Us

• Analyze talent based on audience demographic, engagement rate and effectiveness to identify the best types of influencers to partner with• Collaborate with internal teams and influencers to deploy talent to support evergreen and newness campaigns• Develop and maintain direct relationships with Mega, Mid-Tier, Micro and Nano creators; success will be measured by how talent meets company goals and KPI’s• Manage contract negotiation with talent, managers and agents to ensure a clear scope of work along with alignment on timeline and deliverables. Partner with legal team to draft and execute influencer contracts• Analyze, measure and report on influencer activity during and after influencer campaigns to evaluate ROI, address learnings & optimize future initiatives• Assist in the creation of influencer presentations/decks for internal and external distribution• Work closely with the social media team to define and execute influencer strategy in service of our business priorities and objectives• Assist in managing influencer campaigns from ideation and pitching to campaign execution, including yearly activity calendar, non-paid seeding, strategic paid initiatives and event integrations to drive awareness, engagement & conversion

Beverly Hills, Ca, Us

• Assist in implementing strategies to drive subscriber acquisition, conversion & efficiency via influencer campaigns.• Support execution of influencer campaigns to meet or exceed direct response goals.• Draft campaign project briefs, creative briefs, and influencer contracts.• Prospect and curate new talent for influencer campaigns. Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination.• Work closely cross-functionally marketing teams to help coordinate asset deliveries and campaign launches.• Support management of influencers to ensure all products are shipped, deliverables are met, and content is delivered• Track, monitor and report on post/ad performance against key KPIs across social channels including Instagram, Tik Tok and more

• Manage and schedule content and copy for Facebook(40.6K+), Twitter(65K+), Instagram(796K+) and TikTok (1.5K+)• Work alongside Creative Team creating and styling social imagery • Create original brand content for TikTok and Instagram Reels• Increase TikTok follower count at a growth rate of +154%• Increase TikTok video views at a growth rate of +135% • Increase Instagram follower count by +0.8%• Increase overall Instagram Reels viewership by +30%• Scout on-brand talent for partnerships and campaigns• Own influencer and press send-outs

West Hollywood, Ca, Us

• Conducted industry research and competitive brand analysis• Researched and vetted over 300 MUAs to curate a multi-tiered list of on-brand talent • Managed global digtal and print clippings across six international markets • Curated a weekly list of top press hits from all markets• Organized all international product seeding requests• Assisted lead copywriter in drafting interview answers for CEO and Global Director of Makeup Artistry• Created press day briefing notes for CEO and brand ambassador• Collaborated with Social and Influencer teams to brainstorm strategies for launch events and PR • Created agency briefing decks for new product launches

West Hollywood, Ca, Us

• Manage scheduling calendar for content posts on Instagram and Facebook. • Researched and vetted influencers for future client partnerships• Utilize media lists to target editors for product pitches• Draft and distribute press releases for upcoming and past events • Coordinated influencer and media invitations for LA Fashion Week 2019 for Luooif Studio• Managed two client social media accounts, creating original content and engaging with customers • Assist stylists in showroom pulls and returns

Bachelor'S Degree, Public Relations

Journalism