Kassandra Dunne Email & Phone Number

Los Angeles, CA, US

Las Vegas, NV, US

Carson, California, US

Beverly Hills, CA, US

- Orchestrated the development and implementation of a comprehensive regional influencer strategy for the ABH brand, ensuring alignment with global brand equity and storytelling.- Led the creation and execution of multifaceted strategies to engage talent across micro, mid-tier, macro, and celebrity-level influencers, fostering both short-term activations.

Beverly Hills, CA, US

• Analyze talent based on audience demographic, engagement rate and effectiveness to identify the best types of influencers to partner with
• Collaborate with internal teams and influencers to deploy talent to support evergreen and newness campaigns
• Develop and maintain direct relationships with Mega, Mid-Tier, Micro and Nano creators; success will be measured by how talent meets company goals and KPI’s
• Manage contract negotiation with talent, managers and agents to ensure a clear scope of work along with alignment on timeline and deliverables. Partner with legal team to draft and execute influencer contracts
• Analyze, measure and report on influencer activity during and after influencer campaigns to evaluate ROI, address learnings & optimize future initiatives
• Assist in the creation of influencer presentations/decks for internal and external distribution

Beverly Hills, CA, US

• Assist in implementing strategies to drive subscriber acquisition, conversion & efficiency via influencer campaigns.
• Support execution of influencer campaigns to meet or exceed direct response goals.
• Draft campaign project briefs, creative briefs, and influencer contracts.
• Prospect and curate new talent for influencer campaigns. Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination.
• Work closely cross-functionally marketing teams to help coordinate asset deliveries and campaign launches.
• Support management of influencers to ensure all products are shipped, deliverables are met, and content is delivered

• Manage and schedule content and copy for Facebook(40.6K+), Twitter(65K+), Instagram(796K+) and TikTok (1.5K+)
• Work alongside Creative Team creating and styling social imagery
• Create original brand content for TikTok and Instagram Reels
• Increase TikTok follower count at a growth rate of +154%
• Increase TikTok video views at a growth rate of +135%
• Increase Instagram follower count by +0.8%

West Hollywood, CA, US

• Conducted industry research and competitive brand analysis
• Researched and vetted over 300 MUAs to curate a multi-tiered list of on-brand talent
• Managed global digtal and print clippings across six international markets
• Curated a weekly list of top press hits from all markets
• Organized all international product seeding requests
• Assisted lead copywriter in drafting interview answers for CEO and Global Director of Makeup Artistry

West Hollywood, CA, US

• Manage scheduling calendar for content posts on Instagram and Facebook.
• Researched and vetted influencers for future client partnerships
• Utilize media lists to target editors for product pitches
• Draft and distribute press releases for upcoming and past events
• Coordinated influencer and media invitations for LA Fashion Week 2019 for Luooif Studio
• Managed two client social media accounts, creating original content and engaging with customers

Bachelor'S Degree, Public Relations

Journalism