Kassandra Martin Email and Phone Number

• Implement all content and copy editing updates for unitypoint.org, ensuring accuracy, consistency, and alignment with brand standards.• Facilitated the onboarding, copy editing, and migration of unitypoint.org/madison to a new CMS platform, effectively utilizing SiteCore.• Oversee and execute media planning for UnityPoint Health - Meriter, strategically selecting platforms and collaborating with media agencies to optimize advertising campaigns, consistently enhancing campaign effectiveness.• Lead the development and approval of comprehensive marketing plans, overseeing the implementation of strategies and tactics targeting both current and past patient populations utilizing email, digital, and social media marketing strategies.• Manage relationships with business partners across the UnityPoint Health system, creating strategies around service line campaigns and monitoring processes to ensure the successful implementation of marketing best practices.• Comprehensively manage brand sponsorships, handling everything from contracting to execution and impact evaluation, achieving a consistent 15% ROI, and identifying strategic connections to business goals for increased brand visibility.• Collaborate cross-functionally with clinical teams to understand the unique selling points of new providers and services, leveraging this insight to develop consumer-centric marketing materials that resonate with the community and drive engagement.• Ensure adherence to brand standards throughout the organization, maintaining a keen eye for detail in all outward-facing publications, including press releases and internal and external articles. - Create artwork for internal environmental branding, including posters, directional signage, and digital kiosks, utilizing Adobe Suite products.

• Crafted social media content for diverse clients across a range of industries, tailoring content creation through meticulous interviews to understand brand preferences. • Enhanced content by incorporating marketable trends identified through thorough research.• Designed visually appealing graphics for client-branded content, ensuring a cohesive and professional representation of their brand across various platforms.• Authored engaging blogs for clients, aligning content with seasonal and trending themes to maximize relevance and audience engagement.• Formulated comprehensive proposals for new business, showcasing a deep understanding of client needs and industry trends to secure successful partnerships.• Conducted client interviews to gather specific updates on products and company news, ensuring accurate and timely representation in marketing materials.• Fostered and maintained strong relationships with existing clients, ensuring ongoing satisfaction and collaboration.

• Coordinate fundraising events and campaigns for the American Cancer Society to provide funding for research and programs.• Maintaining $200,000 portfolio goal with proven success rate.• Created new Madison market event named Madison Moves with a $50,000 event goal for 2018. The event is targeted towards a fitness -minded community that had not been tapped into in the Madison area for ACS.• Lead community based committee meetings to plan annual events.• Created a new youth campaign initiative to get students more involved in American Cancer Society at a younger age by implementing mission focused meetings with a fundraising component.• Respond to crisis situations in a timely and effective manner while maintaining positive relationships.• Create all promotional materials via Canva for third party fundraising events.• Train and encourage lead volunteers successful ways to expand community events.• Handle confidential constituent information in Convio/Event Management Center.• Foster relationships with existing and potential sponsors.• Maintain positive relationships with current and new event participants while encouraging fundraising opportunities.• Continuously update all social media platforms to draw in interest for events.

• Coordinate all of the main fundraising events that allow programs within the organization to be free for participants including:- Annual Alzheimer’s Walks in 7 counties insouthwestern Wisconsin.- Annual Million Dollar Shoot Out CharityGolf Outing- Annual Spring Event Gala• Created all promotional materials for fundraising events including:- Event Brochures- Promotional Posters- Event Invitations• Handled confidential constituent information in Convio/Team Raiser and ResultsPlus• Created and sent promotional emails for• Fundraising events and third party events in Convio and Constant Contact.• Met with potential donors and sponsors to explain sponsorship opportunities and team recruitment• Communicated with past & new event participants encouraging new fundraising opportunities.

-Control all forms of social media. -Established the Twitter account and created daily content for the medium.-Maintained communications within the entire company through email and quarterly newsletters. -Created quarterly newsletters.

"WTS Paradigm has emerged as the most respected and largest supplier of technology to the building products market. Our second-to-none technology is used across multiple channels within 150 clients and over 35,000 end users which include manufacturers, dealers, resellers, lumberyards, distributors, and contractors. As we continue to move into adjacent markets, our growth will continue. Our culture is very unique; it’s laidback yet hardworking, and all about ideas, creativity, and innovation. We are about giving back to the community, and understand that to be successful and retain employees we have to offer an interesting and engaging work environment."-----------------------------------------------------------------------------------------------------------------------------------------------Responsibilities Include: Full life-cycle recruitment: creating job descriptions, resume screening, participating in the interview process, offer paperwork and negotiations, new hire on-boarding, and handled several Photoshop projects for customers.