Kassandra Smith Email & Phone Number

San Clemente, Ca, Us

Irvine, Ca, Us

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Provided a detailed Happy Hour analysis to the chairman of the board and executive team highlighting successes and opportunities with recommendations that were approved for testing.

Us

Led the simultaneous transition & launch of our new loyalty app (Punchh) & online ordering (Olo) which included a strategic program redesign, implementation, training, and data migration in 2022.Manage and reconcile a multimillion-dollar marketing budget. Create and execute strategic loyalty campaigns. Drove $600K in incremental loyalty sales YOY. Increased the Rewards database +116% in 2019 and 405% since overseeing the program. Increased the Rewards members associated sales as a percentage of total sales by 8% YOY in 2019.Currently managing a team of two that executes the social media, email creative, online customer reviews management and all general marketing projects. Increased Instagram followers +280% since adjusting social media strategy upon being hired.Launched multiple companywide CRM tools: Salesforce and Merchant CentricFrequently find cost-saving opportunities. Saved $30K, $20K, and $50K annually from identifying new marketing vendors in CRM, Loyalty, and a Creative Agency. Own vendor relationships and handle new and renewal contract negotiations. Drove 28% of web traffic from Google ads in 2019. Provide weekly, monthly and quarterly reports/presentations to executive management.

Partner with brands to provide expertise in marketing strategy, brand management, digital advertising, social media management, website design/development, and SEO.

San Rafael, California, Us

Led the marketing strategy for a family-owned Insurance company (Costello & Sons) and it's young startup (Evolve) looking to catapult their growth in the cyber liability sector. Assisted in Evolve's sales increase of +105% YoY by supporting the team in B2B national prospecting, follow up and presentations. Learned website development to preserve budget costs by personally developing 4 websites resulting in a 94/100 SEO score rating from Neilson Marketing Services Reports.Monitored national cyber attacks and cyber liability industry trends to create strategic marketing campaigns.Managed their video marketing strategy, social media content and targeted advertising strategy. Creative talent behind the development of all marketing collateral.Conducted weekly status update and strategy calls with the two Principal's of the company.

St Louis, Missouri, Us

Promoted into a Client Services role at the National Corporate Headquarters to join the team behind the second largest marketing client at the time for the agency. Spearheaded the development of training materials and coordinated in-person trainings for over 1,300 sales demo associates across 35 states for a national CPG client.Partnered with cross functional teams to reconcile the $20M annual budget and implement a CRM program. built trust with the client through swift project completion and problem-solving that led to new revenue opportunities for the agency.Managed and coordinated special projects/events outside of their 5,000 base annual event model.Liaison between the client and all internal operations.

St Louis, Missouri, Us

Selected from 2,000 applicants as the top 5% for leadership growth potential to join a group of 100 associates in the Leadership Development Program spread across 66 offices. Completed extensive development training including industry-specific concepts, professional development, technical skills, and project management.Execute sales calls to gain new products into local retailers, and lead client ride-alongs.Led and presented quarterly projects with a team of 10 LDA's on opportunities for driving company growth to a panel of top executives.Developed, managed and designed the content for the monthly Advantage Action Newsletter.

Los Angeles, Ca, Us

Commitment of a minimum of 20 hours a week in addition to a full class schedule.

St Louis, Missouri, Us

Assisted the Director of Planning through the startup, training, and tracking of Samsung Experience stores in over 100 Best Buy locations.

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Assisted the VP of Marketing in the planning, execution and communication of in-store marketing strategies across 55 stores in 4 states.

Bachelor Of Business Administration (Bba), Marketing

Education record