Kassidi Cheng Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Los Angeles, California, United States

Los Angeles, California, United States

- Conceptualized and completed research utilizing applied psychology to investigate core business problems in the organization’s Brand Management department.- Conducted IDIs, shop-alongs, and in-store ethnographic observations.- Presented insights in a report, detailing actionable steps Dole will take to alleviate pain points in their business model.

New York, New York, United States

- Worked with author Maya Shanbhag Lang and her marketing team at Penguin Random House to develop marketing strategy for the paperback release of her memoir, "What We Carry."- Attended meetings with the marketing team at Penguin Random House to discuss current campaign initiatives in preparation for the book launch. - Data scraped on Tiktok to identify potential market segments.

New York, New York, United States

- Wrote blog posts and content for digital marketing- Collaborated with a remote team to create content for companies that outsource tasks to DormOps- Researched keyword analytics on Moz to curate a greater audience as well as current marketing strategies to stay up to date on the industry- Attended weekly all-agency meetings to facilitate and maintain a sense of community through remote work

Stockholm, Stockholm County, Sweden

Posted weekly blog posts that were used for marketing purposes within the program to inform prospective students about the experience of living abroad in Stockholm. Tracked blog analytics through WordPress and learned the basics of formatting the platform to market the blog effectively and increase website engagement.

Swarthmore, Pa

Communicate with a faculty member and other students to conceptualize, design, and run studies on observed breath holding in anxiety patients during exposure therapy.Apply for grant from Swarthmore Natural Sciences and Engineering Division.Conduct in-depth literature review and analyze current research on respiration patterns in anxiety patients during cognitive behavioral exposure therapy through American Psychological Association online databases.Devise procedural elements of research and conduct lab meetings with collaborators.

Greater Los Angeles Area

Applied for grant from Swarthmore Lang Center for Civic and Social Responsibility for Project Storyboard.Worked with student team of four members to create a four-week summer program based in Los Angeles, including a full schedule with guest instructors from publications such as the LA Times and Bese as well as tours of Buzzfeed’s Los Angeles offices, aimed at increasing digital media accessibility in low resource communities.Mentored high school students in film production, photography, and writing skills.Worked with local organizations and community leaders to build a sustainable program.

New York, New York

Worked with Finance Department and consolidate all expense reports, reimbursement forms, and employee salary reports needed to organize and prepare for the upcoming 2018 fiscal year.Maintained and updated human resources documents, such as organizational charts, employee handbooks, or performance evaluation forms.Prepared employment records related to events such as hiring, termination, leaves, transfers, or promotions.Digitized all employee documents and managed yearly employee audit.

Master Of Science - Ms, Applied Psychology

Bachelor Of Arts - Ba, Psychology And English Literature (Highest Honors)

Education record

Education record