Kassidy Silva Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

· Oversee the social media business team and develop the platform-specific framework of the TIME social media business strategy· Create internal and external processes across brand, consumer, progress, editorial, and partnerships for TIME social media business operations· Work with the TIME editorial social team lead to create strategies to grow TIME's audience and engagement· Educate across internal teams on social-first capabilities and overall social media presence · Oversee social media partnerships to create social-first proposals and campaigns for all business teams including paid media, design, video, editorial, photo and immersive· Cultivate personal relationships with social media networks to stay on the pulse of what is new and experiment as a publishing partner · Consistently monitor the social media landscape to understand trends and engaging activations that could be applied to the TIME brand· Manage paid social media budgets, pricing and invoicing, working directly with the partnership operations and finance teams

New York, New York, Us

· Oversee social media partnerships to create social-first proposals and campaigns for all business teams including paid media, design, video, editorial, photo and immersive · Work one-on-one with social media networks (Twitter, Facebook, Instagram, etc.) to oversee campaigns, manage partnerships (e.g. TIME X Twitter NewFronts), and create new business opportunities · Serve as a liaison between editorial and business teams for partnership proposals and all social media communications from inception to activation· Works with partnership marketing directors to establish brand positioning and creation of materials including general sales and account presentations, integrated proposals/programs, vertical one-sheets and other collateral· Accompanies members of sales team on calls with clients and agencies

New York, Ny, Us

· Worked directly on new business pitches and projects to ensure proposals and other supporting materials are completed on schedule and delivered to clients on time including designing decks, coordinating internal teams and content ideation · Developed digital case studies and platform one-sheets for client services and new business proposals · Designed internal and team marketing collateral including newsletters, branded email templates, and social graphics · Built campaign and digital brand strategies across all clients by partnering with creative, paid, and editorial specialty teams to develop platform-specific messaging, organic and paid creative, and monitor content performance for clients including Synchrony Financial, Jefferies, Eurazeo, Wing Stop and more· Curated partner relationships with Facebook, Twitter, Instagram, and LinkedIn to understand capabilities and opportunities

Jersey City, Nj, Us

· Worked with the Director of Social Media to deliver platform strategies and POVs to reflect algorithm changes, KPIs, and trends· Served as project manager and liaison for all editorial and advertorial sales projects including content creation, copywriting, client services, posting and tracking· Owned and facilitated social and digital media branding/design projects for Forbes, ForbesWomen, and Passport By Forbes · Managed relationship with video department while simultaneously creating, producing and executing social-first video content across platforms · Managed and executed all influencer marketing partnerships on Instagram including The Weeknd, Tory Burch, and Karlie KlossPlatform Highlights· Grew Forbes Instagram following from under 1 million to over 3 million in less than two years · Developed Forbes Instagram Stories strategy and interactive design increasing total views 145% and clicks 30% in 9 months· Launched content partnership program for Forbes Pinterest account with an average of over 9 million monthly viewsVerticals· Launched Passport by Forbes channel with ForbesLife to create a one-of-a-kind luxury travel destination including branding, social content, sales partnerships, and influencer relationships · Oversaw the ForbesWomen social media presence and digital strategy including rebranding, media partnerships, sales and conferences sponsorships, influencer marketing, content partnerships, and newsletters

New York, New York, Us

· Supervised and pitched paid digital campaigns across web and social media including editorial execution, analytics tracking, and client communications · Tracked and managed sales digital and social media projects working directly with the publisher and junior sales team to ensure timely execution and client communication · Owned all influencer marketing partnerships and executions including work with Gigi Hadid, Bella Hadid, Kim Kardashian and Lady Gaga· Managed company's social media presence, live event coverage, and executed all social media sales projects

New York, New York, Us

• Pitch, report, and write print and digital content for The Daily Front Row,The Daily Summer, and FashionWeekDaily.com• Assist the Senior Editor and Fashion Editor in adapting magazine contentfor web editorial and social media coverage• Support the digital manager with website-related responsibilities, SEO, andother programs (e.g. Google Analytics, MailChimp, and Wordpress)• Represent the brand at industry events and trade shows (e.g. editorial photoshoots, product launches, front row at New York Fashion Week)• Managed contributing writers and editorial/marketing intern team of 10• Helped create the social media strategy on Instagram, Snapchat, Facebook and Twitter

New York, New York, Us

• Helped the Managing Editor plan the production calendar for print content• Assisted the Managing Editor with the editorial close; maintained deadlineschedule, facilitated proofing process, and shipped pages to prepress• Strategically created and wrote content for FashionWeekDaily.com• Assisted the editorial team in copyediting, fact-checking, and researching feature articles for print and digital content

Brooklyn, New York, Us