Kassi Murray (She/Her) Email & Phone Number

New York, Ny, Us

I work with scrappy start-ups, Fortune 500, and nonprofits. Each company has its own set of problems, and demanded unique solutions. These are some of the companies that I have worked for:Pandemic ProfessorsLead UX research team focused on donor behavior-Designed survey to understand if/how COVID has affected people's donation habits -Conducted usability studies on the new websiteWeTravelRedesigned the booking flow for a group travel website-Applied lean UX practices and did usability testing weekly-Created a branding guide and component library-Validation testing showed that the users felt that they were joining a community, they trusted the site's check out process and felt more informed about the tripCollegebackerUser research for the landing page, sign-up flow and the dashboard- recruited candidates from across the country- conducted multiple rounds of user testing- found pain points to solve for the current sprint and gave recommendations for future design- improved their information hierarchyI have also worked with a few companies with strict NDAs- Conducted a 36 participant remote usability test to understand current and new users' opinions on a new navigation and internal dashboard- Synthesized the results and presented them in an easy to follow PowerPoint presentations- Customer journey mapping

New York, Ny, Us

Foreign Affairs is an American magazine that focuses on international relations and foreign policy with both a digital and physical subscription. They have 955,000 unique monthly visitors to their digital site and 2.1 million monthly page views. They had never had a product designer work on the site so my first contract was to do preliminary research and after a year, I redesigned the entire site. Research -Interviewed current users-Conducted usability tests on both current and new users-Comparison studies-Rapid prototypingRedesigned- Paywall (increased the subscription rate by 27% while decreasing the bounce rate by 50%, increased the mobile click through rate by 2.1%) -Navigation Bar - (increased the page views by 15,000 a week, increased the CTR by 2% and decreased the article bounce rate by 1.8%) - Homepage (currently being A/B tested - increased the density of articles, adjusted the hierarchy based on survey results, and added interactive modules) - Landing pages - (Being built - improved filters and redesigned the content above the fold)

San Francisco, Ca, Us

StreamloanRedesigning their iPhone app that organizers a users mortgage application-Redesigned the user flow and condensed features to simplify the app-Improved search-ability through accounts-Created a brand guide with a component library-Validation testing show that 100% of the users felt more secure when using the app

San Francisco, Ca, Us

Conducted user research and contributed to The Real Start-Up Book which guides businesses through the lean practices. I wrote a chapter about how to create a hypothesis.

San Francisco, Ca, Us

- Exceeded sales goals by 10%- Efficiently styled more clients than 75% of the company - Participated in studies and sprints to improve the stylist's admin system

I was a freelance writer and game writer for social games. These are the companies that I worked for: DeNA West-Wrote narratives for 250+ characters for their mobile game, HellFire-Designed events with a theme, narrative and 8 characters-Worked with my art director to design the look of the characters-Recreated the gameworld to adapt to the changes in the gameSuper Happy Fun Time -Wrote mini-game description, instructions and marketing copy for a game that integrated the iphone to the apple TVMovoto-Wrote buzzfeed-esque articles about cities-Boston article had over 500,000 views

San Francisco, Ca, Us

-Managed social media sites through hootsuite to promote events and articles -Wrote articles on DAU, MAU, Facebook, Inside Network’s Jobs’ Board and Game Releases-Organized the logistics and marketing for Inside Network and Smart Recruiters’ “Network to Get Work” event-Promoted Inside Network Job’s Board at industry events

Master Of Fine Arts (Mfa), Copywriting

Ba, Narrations