Kassi Schmitt Email & Phone Number

Washington, District Of Columbia, United States

Account/Program Management: Oversee the day-to-day management of the post-sales process for corporate and institutional advertising partners for Chronicle Intelligence and Chronicle Studio programs. - Develop and manage client & company relationships, clearly communicating client needs to cross-functional marketing team to ensure campaign success - Create timelines and workflow within project management systems to ensure deadlines are being met- Interface with various teams (editorial, ad operations, design, content revenue, sales, data and analytics) to communicate campaign objectives, goals, timelines and strategy - Monitor and optimize performance of all client programs through creation of metrics dashboards and decks - Facilitate weekly and bi-weekly campaign status calls with internal stakeholdersMarketing Production: Plan and execute marketing and promotional strategies for advertising partners to meet campaign performance goals and maximize advertising revenue. - Manage creation, launch and optimization of marketing campaigns from inception to completion - Oversee development of copywriting for campaign drivers including landing page, emails, banner and native content/ads - Work with internal teams to launch campaign drivers through various platforms including: Google Ad Manager, Facebook/LinkedIn Ads Manager, Brightspot, Marketo - Email Marketing: Build email assets and programs through Marketo, develop email marketing schedule, track email performance and optimize campaigns based on audience opens and CTRs - Lead cross-channel analysis of campaigns to determine effectiveness and communicate findings across organization and with senior leadership

Drive global marketing and communications strategy for INTO George Mason University to meet student recruitment targets: -Oversee annual marketing calendar and content creation for use by regional office and recruitment officers in global network across all digital and print platforms -Serve as liaison between various marketing/communications departments on George Mason University's campus-Support recruitment efforts through creation of sales materials, campaigns, webinars, presentations, merchandise -Assist with international recruitment travel including student fairs and education counselor training

Coordinate marketing and communications strategy to drive international student enrollments.- Create engaging multiplatform content for social media, digital and print media acrossinternational markets.-Serve as project manager for international student guidebook and yearly marketing collateral (flyers , brochure, booklets)-Plan and execute campus visits and events for INTO University Partnerships regional staff, education counselors and prospective students- Manage Marketing and Communications Coordinator and a team of student workers

Madrid Area, Spain

Designed and delivered cross-cultural English language training for youth students ages 4 to 18 years to promote proficiency in reading, writing and conversational English. Developed active participation programs to include tactile, auditory and visual learning by involving students in activities, games and exercises to enhance self-confidence and encourage communication in English. Introduced and cultivated American culture by acting as “ambassador” of the United States and exposing students to new cultural experience. • Ensured students were fully prepared to pass Cambridge English proficiency exams.• Training content focused around conversational English; writing and grammar; public speaking skills; to help students learn to use language appropriately in business, public and personal contexts.

Washington D.C. Metro Area

Measurably contributed to growing organization’s presence on emerging and social media platforms by executing digital marketing campaigns, events, and promotions to grow engagement and brand awareness. Implemented new ideas, programs and ways of communicating with consumers via compelling content to ultimately engage and inspire new brand advocates• Collaborated with 80+ social media teams company-wide including USA TODAY to execute and implement social media policies and campaigns for 30,000+ employees. • Introduced social media into events including South by Southwest and Gannett Media Upfront.

Washington D.C. Metro Area

Project managed multimedia, multi-platform content campaigns to develop creative ideas for editorial campaigns, strategizing to identify best platform and correct format in which to spread message. • Grew audience through smart, insightful, and helpful content across channels and platforms.

Assisted reporters, video editors and camera crew. Hands-on field reporting experience. Conducted research, set up interviews. Contributed Web content, online photo galleries.

Wrote breaking news stories for The Dallas Morning News' website and metro section of the newspaper. Routinely covered weather, crime and general assignment news stories. Shot video content for website. Reported to breaking news editor.

SMU-TV’s weekday morning, student-run news broadcast, 6 a.m. crew call. Served as a Camera Operator, Floor Director, Still Store, CG, Anchor, Director, Producer, Technical Director, Server

SMU's weekday student-run campus online news site. Provide multimedia news stories and weekly blogs for web content.

Assist with the drafting and distribution of news releases, proofread brochures for ad/marketing department, write text for company website, manage social media websites and create blog posts

Assisted reporters in the field and in the newsroom gathering tape and editing, learned radio equipment, completed research, developed own stories for air

SMU's weekday student-run campus newspaper

Assisted circulation managers with organization and filing, created quarterly newsletter, fact check, research

Attended PaperCity events, gathered information about Dallas events, wrote strips and ran fact checks

B.A., Convergence Journalism

Activities and Societies: Alpha Chi Omega

Educational Innovation In The English Foreign Language

Spanish