As Design Director at A Common Thread – I collaborated with the managing partners to ensure commercial viability of the business and lead a team of talented designers, hybrids and writers to imagine, design and produce culture defining work for some of the worlds most iconic hospitality brands, Michelin-starred chefs, visionary hotels and branded residences across F&B, entertainment and experience sectors.Brands – Hilton, SLS Branded Residences, Accor, Ennismore, Peppers, White… Show more As Design Director at A Common Thread – I collaborated with the managing partners to ensure commercial viability of the business and lead a team of talented designers, hybrids and writers to imagine, design and produce culture defining work for some of the worlds most iconic hospitality brands, Michelin-starred chefs, visionary hotels and branded residences across F&B, entertainment and experience sectors.Brands – Hilton, SLS Branded Residences, Accor, Ennismore, Peppers, White Rice, Osteria Funkcoolio, Harummanis, The Rice Precinct, Rixos, Pullman Hotels Show less

I am a seasoned designer rooted in London, collaborating on a global scale to craft multi-platform advertising campaigns and innovative branding design and strategies with a focus on F&B&E, hospitality and branded residences.Services –Design DirectionBrand IdentityBrand Naming Art DirectionBrand Strategy & PositioningConcept Mood BoardsSocial & Digital ContentPresentation Design (PowerPoint & Keynote)Brand GuidelinesDesign ToolkitsPrint &… Show more I am a seasoned designer rooted in London, collaborating on a global scale to craft multi-platform advertising campaigns and innovative branding design and strategies with a focus on F&B&E, hospitality and branded residences.Services –Design DirectionBrand IdentityBrand Naming Art DirectionBrand Strategy & PositioningConcept Mood BoardsSocial & Digital ContentPresentation Design (PowerPoint & Keynote)Brand GuidelinesDesign ToolkitsPrint & PackagingShoots & StylingStorytellingEditorialLeading & Managing Global Teams Show less

Brands – KwikFit & Viagogo

As part of the amazing team at Unite For Her, I worked on imagining, creating and producing effective concepts and designs that spotlighted the organisations powerful initiative to alleviate male violence against women and make the world a better, safer space for them - because her fight is my fight, is your fight, is our fight.

Key Responsibilities —• Social design expert and lead.• Digital campaign designer and co-ordinator.• Creating high quality agency creds and communications.• Developing presentation collateral for new business acquisition. • Collaborating with the Grey agency network to deliver creative projects.• Overseeing social and digital design projects. • Brand guardian.• Creative quality control.Brands –Volvo, Unite for Her, Helly Hansen, Pringles, Minute Maid,… Show more Key Responsibilities —• Social design expert and lead.• Digital campaign designer and co-ordinator.• Creating high quality agency creds and communications.• Developing presentation collateral for new business acquisition. • Collaborating with the Grey agency network to deliver creative projects.• Overseeing social and digital design projects. • Brand guardian.• Creative quality control.Brands –Volvo, Unite for Her, Helly Hansen, Pringles, Minute Maid, Very UK, Vodafone, Coca-Cola, Cathedral City, Morgan Motors, Galapogas, Grey Group. Show less

• Design Lead for all agency clients.• Managing all creative production.• Social and digital content curation expert.• Responsible for content shoots, styling and editing.• Managing freelancers and interns.• Collaborating with Grey Europe for creative content & production.• Brand guardian and advisor.• Responsible for agency creds and communications.*Highlights: During the peak of the pandemic lockdown, I set-up an in-house studio (in my London flat) to shoot… Show more • Design Lead for all agency clients.• Managing all creative production.• Social and digital content curation expert.• Responsible for content shoots, styling and editing.• Managing freelancers and interns.• Collaborating with Grey Europe for creative content & production.• Brand guardian and advisor.• Responsible for agency creds and communications.*Highlights: During the peak of the pandemic lockdown, I set-up an in-house studio (in my London flat) to shoot and produce always on content for household brand Regina. This not only enabled bespoke and authentic content curation but also saved the client a lot of money.Brands – Allianz Insurance, Dole Fresh Fruit, Wilkinson Sword, Avis, New Amsterdam Vodka, Hovis, INEOS, Weber Grills, Grünenthal, Clover, Cathedral City, Del Monte, GSK, Regina, Volvo & HSBC. Show less

Started as a contract freelancer for 2 months, leading to joining the team at Wildfire on a full-time basis. My key responsibilities included creative production for social content, ATL and social design, managing shoots and edits, maintaining relationships with external vendors, contributing to agency communications.

• Art Direction and Design expertise on 360 campaigns and projects.• Comprehensive Presentation design.• Document design and development.• Digital banner campaigns.• Social content creation.• Conceptualisation and development.• Brand Identity design.Brands – The Times & The Sunday Times UK, Del Monte Foods, TUI, BAT, JTI, Wilkinson Sword.

• Promoted from Advertising Sales Designer to Head of Advertising Production.• Led design teams of up to 10 people across SEA, India, and Australia.• Creative manager for all brand and partner communications, advertising and design.• Developing and writing culturally relevant, briefs for designers and partner agencies.• Managing partner, client and vendor relationships and projects.• Recruiting creative agencies across Asia to collaborate with Wego in-house design… Show more • Promoted from Advertising Sales Designer to Head of Advertising Production.• Led design teams of up to 10 people across SEA, India, and Australia.• Creative manager for all brand and partner communications, advertising and design.• Developing and writing culturally relevant, briefs for designers and partner agencies.• Managing partner, client and vendor relationships and projects.• Recruiting creative agencies across Asia to collaborate with Wego in-house design efforts.• Recruiting new talent across Wego's key markets - SEA, India and Australia.• Supervising brand synergy across Wego partner and agency networks.• Developed comprehensive brand toolkit + guidelines - rolled out across key SEA markets.• Creative guardian on comprehensive presentation design to acquire major flight partners.• Creative production of Facebook, Vimeo and Twitter campaigns and contests.• Ideation and development of new product identity and communication.• Development of digital and social campaigns for brand PR across major travel networks.• Inspiring and overseeing design development of banner ads, micro-sites, social media collateral, magazine print ads, web publications, case studies, sales and media presentation material, ad kits, promotional events material, product skinning on partner sites, EDM's, storyboards for brand films, interior design supervision for Wego offices, mobile ads UI and new product UI.Brands – Wego.com global, AXN, Amex, Air Asia, Yahoo, Google, Singapore Tourism Board, Singapore Airlines, Emirates. Show less

• Managed and produced all creative content.• Art direction and design for digital and social campaigns.• Managed and developed client relationships alongside the MD.• Worked with the marketing team in India to create culturally relevant campaigns.• Creative development for new business acquisition.Brands – Pan Pacific Hotels & Resorts Group, PARK ROYAL Hotels & Resorts and Star News India.

• Worked on a ₹20 million, multilingual pitch for TVS bikes - India’s largest ad spender.• Lead digital designer for Coca-Cola’s integrated national campaign - ‘Coke Connections’.• Designed a limited edition logo and font for TVS Scooty Pep+, that was featured on the bikes.• Developing strategic + creative presentations for TVS - India’s 3rd largest bike manufacturer.• Creative production of culturally relevant campaigns across Southern India.• Directly worked with clients… Show more • Worked on a ₹20 million, multilingual pitch for TVS bikes - India’s largest ad spender.• Lead digital designer for Coca-Cola’s integrated national campaign - ‘Coke Connections’.• Designed a limited edition logo and font for TVS Scooty Pep+, that was featured on the bikes.• Developing strategic + creative presentations for TVS - India’s 3rd largest bike manufacturer.• Creative production of culturally relevant campaigns across Southern India.• Directly worked with clients on creative sessions, campaign development and WIP.• Art directed / managed shoots for Nalli Silks and ITC foods (fastest growing FMCG brand).• Partnered with Disney India to create a children's campaign for Britannia’s Treat biscuits.Brands – Coca-Cola, ITC Foods, Britannia Baked Goods, Nalli Silks, TVS Bikes, Disney India. Show less

• Design lead for L’Oreal’s entire Garnier product range.• Designed and directed the 360 campaign launch of Garnier’s revolutionary eye roll-on across digital, social, transit advertising, print, ambient and guerrilla.• Responsible for creation and development of ATL and digital campaigns.• Key designer on developing and winning mega agency pitches. - for Singapore Arts Festival, Asian Youth Games and BMW Asia. • Worked on the pitch for the most sought after SEA… Show more • Design lead for L’Oreal’s entire Garnier product range.• Designed and directed the 360 campaign launch of Garnier’s revolutionary eye roll-on across digital, social, transit advertising, print, ambient and guerrilla.• Responsible for creation and development of ATL and digital campaigns.• Key designer on developing and winning mega agency pitches. - for Singapore Arts Festival, Asian Youth Games and BMW Asia. • Worked on the pitch for the most sought after SEA client - Singapore Airlines.• Art Director and co-ordinator for Tian Po Jewellery’s Christmas special photoshoot.• Promotional designer and producer for Singapore’s largest condominium developers.Brands – L'Oreal, Garnier, BMW, Citibank, Far East Organization, Tian Po Jewellery, Singapore Sports Council, Asian Youth Games, Singapore Art Festival, Singapore Tourism Board, P&G. Show less

• Promoted from freelancer to full-time designer.• Lead creative at client meetings and presentations.• Created and developed an extensive ad campaign for Maharaja online gaming.• Designed and developed micro-sites for Pan Pacific Seattle launch & Whistler properties.• Produced banner ads, EDM’s, e-cards, websites, animations & brand identities.• Illustrated and developed storyboards for Bubblemotion’s free voice messaging app.• Designed and developed a promotional… Show more • Promoted from freelancer to full-time designer.• Lead creative at client meetings and presentations.• Created and developed an extensive ad campaign for Maharaja online gaming.• Designed and developed micro-sites for Pan Pacific Seattle launch & Whistler properties.• Produced banner ads, EDM’s, e-cards, websites, animations & brand identities.• Illustrated and developed storyboards for Bubblemotion’s free voice messaging app.• Designed and developed a promotional website for AXN’s reality feature ‘Muay Thai’• Developed creative material for new business - AMK hub, ICICI bank and PSA Marines.Brands – Pan Pacific Hotels & Resorts Group, EliteFit, AXN, ICICI, Wego.com Show less

• Controlling job briefs and documenting progress.• Designed brochures and BTL material to support 360 campaigns.• Ideation and creation of ATL campaigns for Singapore's Changi Airport.• Worked on large scale pitches for Singtel, Casio and Jaguar.Brands – Singtel, Casio, Jaguar, Changi Airport

• Designed the ATL launch of ITC’s Sunfeast Pasta Treat.• Designed publication ads for Kingfisher Breweries and Wipro Info Tech.Brands – ITC Foods, Wipro Info Tech, Kingfisher Breweries