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Emmy award-winning Executive Creative Director/ Brand Consultant with 30 years of top, diversified experience specializing in large scale, high profile branding initiatives. Critically acclaimed design is platform agnostic and featured wherever media is consumed. Builds internal creative organizations producing outstanding content via brand strategy and multimedia marketing solutions for global advertising and entertainment based media groups not limited to:Sony Pictures Entertainment, Disney/ ABC, NBC Universal, CBS, FOX, Warner Media, Turner Sports, TBS, TNT, TCM, CNN, Cartoon Network, Adult Swim, truTV, ESPN, MTV, VH1, PBS, Disney Channel, Martha Stewart Television, Lottery Hill Productions, Discovery, CBC (Canadian Broadcasting Corp), Discovery Channel (Canada), CTV (Canadian Television), Family Channel (Canada), Stream (Italy), British SKY Broadcasting (UK), FOX International Channels, Game Show Network, DDB, Deutsch, TBWA Chiat/Day, Ogilvy & Mather, McCann Erickson, Saatchi & Saatchi, Team One Advertising, BBDO, etc.Specialties include building and operating internal agencies within corporate media conglomerates. Adept at navigating ambiguity, matrixed organizations and change management in order to centralize and scale global infrastructure. Passionate about elevating brand integrity with a strong focus on ROI, building communities of interest, transforming legacy IP to digital forward brands, operationalizing business strategy and public speaking particularly as it relates to AAPI, D&I and gender parity.Hyper focused expertise regarding brand strategy, storymaking and governance. Passionate about cultivating creative culture via executive leadership and people management. Award-winning track record centered around strategic marketing and branding initiatives, 360 launching original/ acquired IP, experiential branding & execution.
Duo
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FounderDuo Aug 2023 - PresentAt Duo, we are an Emmy award-winning consultancy helping build and launch all types of brands- everything from brand strategy, naming, and identity through campaign development and beyond. We have deep roots in global entertainment and sports and bring that lens to our storytelling to emotionally connect with audiences.
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Senior Vice President Brand CreativeSony Pictures Entertainment May 2018 - Jun 2022Culver City, Ca, UsAn experienced marketing and creative executive responsible for building and operating an award-winning global internal agency- the Creative Center. Created an innovative, hybrid agency model that brings best practices and talent from agencies while leveraging proximity, institutional knowledge, and access to the television studio and IP. Instituted global pipelines and workflows for all types of capabilities at scale. Expert in corporate organizational structure that best optimizes P&L, ROI, and creative talent to elevate and steward overarching brands, IP, and 360 marketing initiatives spanning all global territories.• Centralized, restructured, and operated global infrastructure of Creative Center- 150+ staff with a budget of 12M+• Focused on executing 360 campaigns for multiple businesses across SPE• Rebranded and relaunched (80+) Sony Networks globally, creating a unified Sony portfolio of channels• Built and launched an editorial publishing vertical within my agency that focused on digital content strategy, and editorial POV for Wheel of Fortune and Jeopardy! - transforming legacy IP into digital brands building tech stack, garnering new audiences, establishing newsroom via staff journalists• Branded and executed Sony Pictures Television's LA Screenings- the Studio's largest event- including upfront, on the lot, and digital experience showcasing all upcoming and returning titles, talent, and showrunners to international markets• Partnered with all Sony Pictures Television Studio executives fulfilling the creative vision to sell IP• Branded, launched, and sustained Sony's FAST Channels- a global digital channel business• Branded and operated Sony Crackle- SPE's streaming service- launching originals across 20+ platforms• Branded launch of Sony Pictures Action! - 100M global social justice initiative for SPE• Built and launched centralized shared service across all global Creative Centers at scale producing 10M+ in cost savings YoY -
Vice President CreativeSony Pictures Entertainment May 2017 - May 2018Culver City, Ca, UsBuilt and operated the internal agency servicing streaming service - Sony Crackle. Developed brand architecture for 100+ Sony Networks across the globe. Roll out of network rebrands and brand strategy across multiple regions over 7 years. 360 launch campaigns for Sony Crackle originals and US Networks.
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Creative DirectorTroika Mar 2016 - Apr 2017Los Angeles, California, UsSuccessfully brought 8M+ new business. Creative Director specializing in marketing, branding, and digital initiatives for various media conglomerates and CPG clients. Responsible for managing multimillion-dollar accounts. Seamlessly partnered with strategy and cultural anthropological research and insights departments while managing internal and external teams across the globe. -
Creative Director Turner StudiosTurner Broadcasting Jun 2012 - Feb 2016Atlanta, Georgia, UsFirst Creative Director of Turner Studios changing the perception of a production facility to an agency, restructuring, and managing a team of 20+ establishing an award-winning agency model with the sole focus of bringing all Turner/ Warner Media campaigns across the globe in-house saving the company upwards of 5M+ due to implementation of new infrastructure. Specializing in the conception and execution of 360 marketing and content creation for all screens leveraging state-of-the-art television production studios. Established a social studio utilizing existing entertainment and sports editorial staff to produce custom content in addition to promotion to garner a new audience which was a first for the studio. -
Creative DirectorBrand Consultant Feb 2002 - Jun 2012Creative directed concept development, design, brand strategy, and 360 marketing solutions for various clients across the media entertainment industry successfully winning new business. Recruited, mentored, and managed both internal and external creative teams in the US and Canada. Primarily focused on raising my three children.
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Creative DirectorRazorfish New York Oct 2000 - Jan 2002Executive creative direction focused on strategic brand development and philosophy and winning new business. Managing international teams of 25+ across multiple global regions. Responsible for the creation of 360 campaigns focused on global network launching and relaunching in 26 different countries, multiple languages simultaneously. Managed budgets of 10M+.• Critically acclaimed redesign and relaunch of the world’s largest public television network - Canadian Broadcasting Corporation. The elevation of renowned brands significantly increased profits and ratings nationwide. Multiple network launches, corporate identity, logo systems, analytical workshops and training for CBC management and staff, and management of Canadian press. Full 360 marketing, brand campaigns, and website launches with a team of 40+ in NYC and Toronto.• FOX International Channels launched in 26 countries in 35 languages. The robust campaign included OOH advertising, branding, network packaging, tagline creation, on-air image campaigns, print, and websites conveying Fox brand strategy and IP to global audiences.
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Vice President/ Creative DirectorPittard Sullivan New York Sep 1999 - Oct 2000Emmy-award-winning executive creative direction of brand strategies and 360 marketing for major global entertainment media conglomerates. Global client partner in addition to executive creative director, successfully winning new business, recruiting, and mentoring design staff of 20+. Directed day-to-day creative operations of internal and external teams including negotiation, management, and creative supervision of third-party vendors.• Expanded New York operations alongside the Managing Director• Network launches, brand strategy, on-the-ground implementation in multiple countries of 360 image and marketing campaigns, show packages, OOH, and branding for the following global networks:• Stream (Italy), CTV (Canadian Television), Discovery Channel Canada, Family Channel (Canada), In Demand, VH1, Lifetime Network, PBS
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Creative Director/ Senior Designer/DirectorPittard Sullivan Hollywood/ Culver City Sep 1995 - Sep 1999Emmy-award-winning executive creative direction of brand strategies and 360 marketing for major global entertainment media conglomerates. Global client partner in addition to executive creative director, successfully winning new business, recruiting and mentoring design staff of 20+. Directed day-to-day creative operations of internal and external teams including negotiation, management, and creative supervision of third-party vendors.• Disney, ABC, FOX, CBS, ESPN, BSKYB, NBC Universal, Martha Stewart, Lottery Hill Productions, BBDO, Saatchi, Team One Advertising, Chiat, Toyota, Lexus, Royal Caribbean
Kasumi Mihori Skills
Kasumi Mihori Education Details
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School Of Visual ArtsGraphic Design And Industrial Design -
Japanese Cultural ArtsVarious Teaching Degrees
Frequently Asked Questions about Kasumi Mihori
What company does Kasumi Mihori work for?
Kasumi Mihori works for Duo
What is Kasumi Mihori's role at the current company?
Kasumi Mihori's current role is Senior Vice President Brand Creative I Former Sony Pictures, Warner Media, Troika, Razorfish.
What is Kasumi Mihori's email address?
Kasumi Mihori's email address is ka****@****ony.com
What is Kasumi Mihori's direct phone number?
Kasumi Mihori's direct phone number is +131048*****
What schools did Kasumi Mihori attend?
Kasumi Mihori attended School Of Visual Arts, Japanese Cultural Arts.
What skills is Kasumi Mihori known for?
Kasumi Mihori has skills like Animation, Team Management, Strategy, Motion Graphics, Creative Direction, Post Production, Visual Effects, Advertising, Video, Art Direction, Television, Video Production.
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