Kasun Sigera Email & Phone Number

United Arab Emirates

Strategic Planning:Developing long-term goals and objectives for international expansion.Creating and implementing strategies to enter new markets and capitalize on identified opportunities.Risk Management:Identifying potential risks associated with international business activities.Developing plans to mitigate these risks and ensure compliance with local regulations and standards.Resource Allocation:Efficiently allocating financial and human resources to support international business initiatives.Ensuring that resources are used effectively to achieve strategic goals.Collaboration and Communication:Working closely with Directors and other stakeholders to align strategic goals with overall business objectives.Presenting strategic plans and recommendations to senior management and driving the strategic implementation of plansMonitoring and Evaluation:Monitoring the implementation of strategic plans and making adjustments as needed.Continuously evaluating the performance of international business activities and making data-driven decisions.Innovation and Adaptation:Staying updated on industry trends, emerging technologies, and global economic factors and developing new products and value propositions.Adapting strategies to navigate the dynamic international business landscape and stay ahead of the competition.Export Management:Overseeing the export process, including logistics, documentation, and compliance with export regulations.Building relationships with international partners, distributors, and customers.Market Research and Analysis:Conducting in-depth research on potential international markets to identify opportunities and challenges.Analyzing market trends, consumer behaviors, and competitive landscapes.

Sri Lanka

Market Growth and Strategy:Developing Market Entry Strategies: Creating strategic plans for entering new international markets considering factors like product localization, pricing strategies, distribution channels, and marketing campaigns tailored to each marketSetting Sales Targets and Growth Strategies: Setting ambitious yet achievable sales targets for the assigned international markets & developing strategies to achieve these targets, including managing international sales teams and distributors in more than 20 countries.Building Relationships with International Partners: Identifying and building strong relationships with international distributors, retailers, and other partners crucial for successful market penetration.Market Research, Brand Management and Positioning:Adapting Brand Strategy for International Markets: Understanding the cultural nuances and consumer preferences of different international markets to establish suitable brand strategy.Managing International Marketing Campaigns: Overseeing the development and execution of marketing campaigns for the brand in international markets, involving collaborating with local marketing agencies and adapting creative materials for cultural relevance.International Operations Managing International Pricing and Margins: Ensuring the company's products are priced competitively in each international market while maintaining healthy profit margins, which involves considering factors like local import duties, currency fluctuations, and competitor pricing.Compliance with International Regulations: Understanding and ensuring compliance with international trade regulations, product safety standards, and labeling requirements for each market the company operates in.Managing International Supply Chain: Working with the supply chain team to ensure efficient and cost-effective delivery of products to international markets which involve navigating complex logistics networks and customs procedures.

Sri Lanka

Led the development and execution of strategic market entry plans for new personal care product lines across more than 20 countries while mainly introducing Oman, UAE, Kuwait in GCC & Rwanda & Kenya in East Africa as new entries of Strategic interest.Achieved an exponential increase in market share within 1 year through targeted marketing campaigns, effective distribution channel management, and strategic partnerships.Negotiated and secured exclusive distribution agreements with key retailers and wholesalers in Oman, UAE, Kenya, Rwanda, resulting in an exponential growth in annual revenue.Conducted in-depth market research and analysis to identify consumer trends, competitor strategies, and regulatory requirements in new markets.Managed a team of 30 regional sales representatives in more than 5 countries, providing coaching and guidance to achieve sales targets and build strong relationships with distributors.Oversaw the development of localized marketing materials and packaging to resonate with specific cultural preferences and regulatory compliance in each market.Developed and implemented cost-effective logistics solutions to ensure timely product delivery across international borders.Monitored and analyzed market performance metrics to identify areas for improvement and optimize international business strategies

Sri Lanka

වීර්යයෙන් එකාවන්ව┃முயல்வோம் ஒன்றாக┃ STRIVE AS ONE

Sri Lanka

Sri Lanka

Planning and coordinating the international shipment of goods. Negotiations with a variety of people, such as shippers, agents and vendorsMaintaining excellent customer service skills in dealing with customers. Responsible for personnel management, which often includes the hiring, training and supervision of staff.In accounting function, keeping track of invoices and prepare reports to expedite the billing process. Ensuring that shipments are in compliance with the laws and regulations governing the export industry.

Colombo

Export Assistant Manager with 5+ years of experience in the floor and wall tiles industry. Portrayed the ability to manage all aspects of the export process, resulting in successful expansion into over 15 countries including the USA, Australia, and key South Asian markets. Extensive experience attending and contributing to global industry exhibitions like Coverings 2016 (Orlando, Florida), Coverings 2017 (Atlanta, Georgia), Coverings 2018 (Orlando, Florida) and Cersaie 2019 (Bologna, Italy)Key AchievementsPlayed a pivotal role in exporting floor and wall tiles to over 15 countries, including the USA, Australia, India, Maldives, Pakistan, Nepal, and Singapore.Managed the entire export process, from initial customer inquiries to final order fulfillment, ensuring timely deliveries and client satisfaction.Prepared and presented product catalogs and quotations for international clients.Handled export documentation, customs clearance, and logistics.Actively participated in global industry exhibitions like Coverings (2016-2018) and Cersaie 2019, contributing to brand awareness and lead generation.

Colombo, Western Province, Sri Lanka

Drove the business dynamically and results-oriented view as a young business development manager and ended tenure with a proven success with driving business growth in the tertiary education sector across Maldives, Sri Lanka, and Singapore. Gain experience in developing and executing strategic marketing initiatives, forging partnerships with key stakeholders, and overseeing student recruitment efforts.Ensured adept at navigating diverse cultural environments and building strong relationships with clients and partners.Demonstrates the ability to achieve and exceed enrollment targets while exceeding revenue goals.

Master Of Business Administration - Mba, Business Administration And Management, General

Master Of Science (M.Sc.), Strategic Marketing

Bachelor Of Business Administration (B.B.A), International Business

International Business