Kasvi Malik Email & Phone Number

Los Angeles, CA, US

Singapore

• Contributed to $200M in revenue growth for Southeast Asia and India by transforming SNKRS.com into a dynamic, hyperlocal content hub and creating a cohesive ecosystem of Nike and partner-owned channels.
• Led over 50 integrated marketing campaigns across 8 countries, significantly increasing engagement on SNKRS.com and driving partner traffic, optimizing sell-through rates, and enhancing customer retention and.
• Designed and executed O2O consumer journeys, increasing partner traffic through compelling storytelling, workshops, and exclusive member events.
• Increased women’s engagement on SNKRS.com by 22% YoY through targeted strategies.

Philippines

• Led brand experiences for Nike Philippines, growing MAUs for Nike activity apps through strategic social media marketing and increasing market share in the women’s segment through targeted activations.
• Managed and executed virtual programming for the “You Can’t Stop Us” campaign, resulting in a 465% increase in MAU on the Nike Training Club App.
• Organized and integrated Nike x Google Hypercourt events, combining digital and physical experiences to drive retention, acquisition, and brand awareness among young basketball players.
• Led retail execution and brand events for the country’s first digitally enabled sports and beauty retail collaboration yielding a 3x increase in sales in the seasonal key product.

Philippines

• Managed a team of visual merchandisers for 52 retail stores across mono- & multi-brand channels.
• Increased women’s share of business in key trade zones by 20% and increased foot traffic by 16% despite a decrease in allocated women’s space.
• Managed high-profile retail events, including the 2018 Kevin Durant Manila Tour and 2019 International Women’s Day, enhancing brand visibility and customer engagement.
• Led the opening and launch of South East Asia’s first and largest flagship store, yielding $40K sales in four hours.
• Spearheaded the Styling Best Practice in SEA resulting in an 80% increase in women’s units per transaction and a 9% increase in overall conversion rate.

Bengaluru Area, India

• Developed and implemented the retail strategy for Nike India’s Just Do It campaign, “Da Da Ding”.
• Directed the store opening and Air Max Day celebration for India’s first Kicks Lounge, enhancing brand presence and customer experience.
• Created a seasonal visual merchandising and styling training framework for retail executives across 200 stores.

Audacity: Women in Sport shares the stories of audacious women who are going against the grain to create an impact in the world of sport, whether that's as athletes on the field or from the sidelines as coaches, managers, or decision makers.

Increased online brand presence for a startup using social media platforms & crowd-sourced search engines. Managed online consumer conversations. Learned how to create partnerships with large organizations like Tesla, Refinery 29 & California Girl Scouts for promotional events.

Gurgaon, India

Extended Quaker Oats’s target market to corporates in business parks by running promotions in cafeterias. Attained 6 new vendors in New Delhi NCR. Learned the foundations of sales & negotiations.

New Delhi Area, India

Supported grassroots school rehabilitation programs in rural India to encourage higher student retention rates, particularly for girls. Also facilitated events in bottling plants for World Environment Day across India.

Bachelor Of Arts (Ba), Economics

Activities and Societies: NCAA Division 3 Golf, Student Athletic Council Representative, Staff Writer & Photographer for CMC Forum.

International Baccalaureate (Ib) Diploma

Activities and Societies: Sports Captain, Entrepreneurship Club, Student CouncilGraduated with Honors