Sought out to turn the home market of Southern California around. The territory was in double-digit decline. Within six months, I brought the territory in positive standing. • Earned Key Accounts because of my attention to detail, communication, and professionalism.• Build strong business relationships through attention to detail and close communication with key accounts such as Pet Food Express and Centinela Feed. • Effectively launch a new product (Kibble and treats) into retail through distribution partnership.• Create pull through promotional strategy with both key accounts and individual store owners to achieve and exceed sales goals. • Manage regional distribution partner (new item setup, product training, inside sales blitz, quarterly promotions, and inventory management). • West Coast new hire trainer.

Recruited to grow customer base and sales within the territory. Reported to Regional Sales Director.• Developed, managed, and increased product lines' sales to realize assigned quotas for a diverse portfolio of products. • Hands on professional product knowledge and training seminars. • Planned and executed promotions and industry events (buying/trade shows).• Sought out new customer opportunities while maintaining strong relationships with established customers. • Set annual territory budget by product, quantity, and revenue.• Managed the expense account and stayed within budgeted goals.• Met and exceeded monthly sales goals by 20%.

Enlisted to build prescription diet base within veterinary clinics throughout Southern California. Reported to Regional Sales Director.• Developed, managed, and increased therapeutic product line sales to realize assigned quotas for a diverse portfolio of products. • Nutrition-based sales with clinical trials and studies.• Monitored performance against sales objectives and KPI’s.• Worked with customer fulfillment, technical services vet, and distributors to build and grow business. • Identified opportunities when barriers challenge achieving business results.• Developed a business plan for assigned areas: clinic information, coverage, penetration within the clinics, frequency, optimal routes. • Identified market opportunities, utilized PowerPoint presentations, and follow up education with staff.• Delivered key fundamentals and leverage business analytics to drive fact-based conversation and enhanced credibility.

Cultivated account relationships with national retail chains: PetSmart (45 locations) and Petco (46 locations) to grow sales. • Valued for building strong influential business relationships with Regional Directors, District Managers, and stores.• Rated as highly effective in product sales training to retail and leadership training staff through all management levels. • Boosted brand value by identifying opportunities, planning, and implementing innovative customer training and appreciation events, trainer conferences, promotional, and joint fundraising events for pet cancer research organizations, approximately 20 events per year. • Developed, managed, and increased sales through consultative approach and communication.• Planned, organized, and implemented effective sales and training strategies, including smart sampling.• Optimized product merchandising opportunity within newly expanded shelf space and total sell-through.• Successfully launched 300+ new SKUs throughout the region.

Implemented and delivered sales-driving activities and brand advocacy for the Dyson line of products within my designated sales territory to exceed sales targets.• Managed territory of national (Target, Kohls, Lowes, Home Depot, Bed Bath and Beyond), regional, and independent retail accounts. • Identified and implemented sales opportunities in store.• Built and maintained critical retail relationships with store managers, district, and regional managers. Influenced retail managers at all levels and created associate and consumer advocacy through in-store training.• Evaluated competitor activity, communicating information to the regional business management. • Identified and delivered district and store level training sessions.• Monitored stock compliance using store relationships and systems to ensure accurate inventory levels; influence orders when possible.

Began as the Area Sales Manager in lingerie and Woman's World. Shortly thereafter, I was promoted to Junior Clothing Area Sales Manager. I was a part of a management team focused on driving sales and providing excellent customer service. • Worked with staff in training, coaching, and personal development, including sales, HR skills, scheduling, merchandising, customer service, and inventory management.

My role as Merchandising Coordinator was to provide service and sales support. • Reviewed sales data weekly, monthly, and seasonally to determine door and product performance through the understanding of retail.• Worked directly with the manager to develop business-driving strategies through in-store sales contests, creative merchandising, and events.• Visited key stores within rotation, ensuring goals were met based on corporate initiatives.• Merchandised product to ensure optimum presentation on the sales floor and maintained brand visual standards.• Ensured proper programs were executed through a supportive business relationship with management.• Negotiated and secured additional essential floor placement, signage, and visual enhancements.• Provided photos of new deliveries, sale events, and new product launch weekly.