Kat Mendenhall Email & Phone Number

Greensboro--Winston-Salem--High Point Area

• Standard Tools is an American manufacturer that engineers-to-order custom paint booth solutions for all industries. Selling worldwide, direct to the end user, I worked exclusively with digital platforms to connect to.
• Direct day-to-day operations.
• Increased earnings by 300% over a 2-year period (2019-2021).
• Fostered change in company culture to be transparent, accountable, and customer centric.
• Increased collaboration between departments to achieve cross functional goals.
• Discovered additional revenue streams through niche platforms.

Greensboro, NC

• Implemented change and transitioned a well-developed catalog company to a strictly eCommerce marketing platform.
• Managed through selling a subsidiary and transitioning the company. Focused the marketing efforts to strengthen the core competences.
• Redesigned online website platform and integrated it with a new CRM software (Salesforce).
• Developed and championed the corporate brand, Standard Tools and Equipment Co., from an organization that went to market through Tools USA and Eagle Equipment.
• Overhauled the entire sales and customer service departments to match the company's mission, to "deliver excellence".
• Branded and marketed new lines of technical products that fit within key segments, including electrical control panels and air makeup units.

Greensboro

• Listingbook was an MLS-wide online service (SASS) that connected real estate agents and their clients through an online platform. It gave buyers access to property listing information. Developed client management.
• Managed sales/marketing collateral requests for nationwide sales force.
• Content management: Sales presentations, collateral, web site, blogs, social media.
• Corporate communications and public relations.
• Web site content: Worked with team of designers and developers to create an engaging online experience for users.
• Research, plan and execute the details, including budget, of all trade shows nationally.

Greensboro/Winston-Salem, North Carolina Area

• Anyone who has ever worked for a non-profit knows that although I was the "marketing manager"... I wore a lot of hats and pitched in where needed. While here, I managed all aspects of the marketing campaigns and public.
• Developed media contacts and worked to secure coverage and placements for chapter fundraising events, awareness campaign and for the chapter as a whole.
• Developed relationship skills with donors, sponsors, participants and volunteers.
• Produced mailings and chapter newsletters, managed chapter Web site, designed and ordered promotional items for chapter events.
• Worked with national office to implement and follow the national branding and marketing standards.

Greensboro/Winston-Salem, North Carolina Area

• Thrilled when my college internship developed into a full-time position at this downtown boutique agency. As an account executive, I managed all communication for accounts. From creating and pitching the marketing plan.
• Operated as the marketing department for my clients with the resources of a full-service agency.
• Responsible for all account deliverables, with a focus on ROI and meeting client’s objectives.
• Project management
• Public Relations: content creator for press releases and case studies.
• Created strategic creative plans and performance reports for quarterly account management.

Master Of Science - Ms

Bachelor’S Degree