Kat Mendenhall Email & Phone Number

Greensboro--Winston-Salem--High Point Area

Standard Tools is an American manufacturer that engineers-to-order custom paint booth solutions for all industries. Selling worldwide, direct to the end user, I worked exclusively with digital platforms to connect to our customer base in a wide variety of industries. Gained a wide breadth of experience by working within every department to learn and improve the product, the brand, and the team. I developed the Standard Tools and Equipment brand and built brand value that has a return for stakeholders.• Direct day-to-day operations.• Increased earnings by 300% over a 2-year period (2019-2021).• Fostered change in company culture to be transparent, accountable, and customer centric. • Increased collaboration between departments to achieve cross functional goals.• Discovered additional revenue streams through niche platforms.• Developed intensive, ambitious business strategies, short-term goals, and long-term objectives.• Spearheaded overhaul of various nonperforming departments to reduce stagnation and increase growth and productivity.• Built teams (mfg., sales, accounting, engineering) that focused on results and culture. • Generated product line growth and increased revenue through new digital platforms including Amazon, Etsy, eBay• Developed and executed a growth plan to maximize revenue and EBITDA.• Implemented lean/Six Sigma practices in production.• Successfully managed through product shortages, labor shortages, and a pandemic.• Selected, implemented, and managed Salesforce CRM and Epicor ERP software. • Developed and implemented new ecommerce B2B web sites.

Greensboro, Nc

• Implemented change and transitioned a well-developed catalog company to a strictly eCommerce marketing platform. • Managed through selling a subsidiary and transitioning the company. Focused the marketing efforts to strengthen the core competences. • Redesigned online website platform and integrated it with a new CRM software (Salesforce).• Developed and championed the corporate brand, Standard Tools and Equipment Co., from an organization that went to market through Tools USA and Eagle Equipment.• Overhauled the entire sales and customer service departments to match the company's mission, to "deliver excellence". • Branded and marketed new lines of technical products that fit within key segments, including electrical control panels and air makeup units.• Successfully created technical copy for compliance information, manuals, and product specifications.• Sought out national accounts and built valuable relationships for return business. As the key contact, traveled across the country to provide training to national sales teams including Advance Auto Parts, CarQuest, Sherwin Williams, Pep Boys.• Managed and measured all marketing campaigns and initiatives.• Directed corporate social media presence and advertising.• Crafted the organization's story through campaigns and messages to build brand awareness.• Responsible for the management and direction of the creative, sales, customer service teams.• Google–Paid and Organic Liaison with SEO/PPC consultant for Adwords/PLAs/Analytics. • Video production: How-to, testimonials, about us and promotional product development – function, design, and features.• Created and cultivated a relationship with Richard Petty and Petty’s Garage for shared marketing exposure, utilizing Petty for marketing materials.• Media relations

Greensboro

Listingbook was an MLS-wide online service (SASS) that connected real estate agents and their clients through an online platform. It gave buyers access to property listing information. Developed client management, sales productivity, and direct marketing tools to make it a valuable, and paid, service for the agents. Oversaw the corporate branding for this software start-up and was part of eight new market launch programs. • Managed sales/marketing collateral requests for nationwide sales force.• Content management: Sales presentations, collateral, web site, blogs, social media. • Corporate communications and public relations.• Web site content: Worked with team of designers and developers to create an engaging online experience for users.• Research, plan and execute the details, including budget, of all trade shows nationally. • Write, edit and implement new company communication, both creative and technical, for website, online magazine content, advertising, public relations, marketing collateral and Web site. • Effectively gained subscribers to our growing email lists and managed email marketing campaigns to real estate agents nationally (average of 100,000 emails per week). • Manage creative projects to support marketing efforts in all of our current markets.

Greensboro/Winston-Salem, North Carolina Area

Anyone who has ever worked for a non-profit knows that although I was the "marketing manager" ... I wore a lot of hats and pitched in where needed. While here, I managed all aspects of the marketing campaigns and public relation activities for the chapter along with sales and fundraising initiatives. Developed campaigns from strategy to implementation. • Developed media contacts and worked to secure coverage and placements for chapter fundraising events, awareness campaign and for the chapter as a whole. • Developed relationship skills with donors, sponsors, participants and volunteers. • Produced mailings and chapter newsletters, managed chapter Web site, designed and ordered promotional items for chapter events. • Worked with national office to implement and follow the national branding and marketing standards.

Greensboro/Winston-Salem, North Carolina Area

Thrilled when my college internship developed into a full-time position at this downtown boutique agency. As an account executive, I managed all communication for accounts. From creating and pitching the marketing plan to providing reports on performance, I had my hand in all creative aspects from start to finish. I learned an incredible amount from a variety of industries. • Operated as the marketing department for my clients with the resources of a full-service agency.• Responsible for all account deliverables, with a focus on ROI and meeting client’s objectives. • Project management• Public Relations: content creator for press releases and case studies.• Created strategic creative plans and performance reports for quarterly account management. • Successfully created creative campaigns from strategy to completion. • Worked with the ABC television network to get my client, Pine Hall Brick, included in the season premiere of Extreme Makeover: Home Edition.• Worked with the editor of Hooter’s Magazine to get my client, Source BURN energy drink, reviewed in their very first issue.• Worked with architects and school planners at the University of Southern California to write a case study on their new quad, made of Pine Hall Brick, and get it placed in American School & University.

Master Of Science - Ms

Bachelor’S Degree