Facilitate brand-engaged communities, increasing brand visibility, market share, and revenue for purpose-driven tech, educational, and media organizations through community, content, events, and communications initiatives. Select Key Clients/Projects:• Content Programming Manager | CreativePro Network - Led program curation, content creation, and speaker management for CreativePro's online conferences, directing programming and audience engagement for this robust community of digital design professionals.• Global Public Relations Strategist | TheSoul Publishing - Spearheaded the relaunch PR strategy for this international digital media company, securing coverage in all major trade publications and vertical influencer outlets. • Public Relations Strategist | Radish Fiction - Successfully strategized and executed the PR/Marketing launch of this mobile digital publishing startup, procuring coverage and bylines in top-tier trade and consumer media outlets, as well as high-level speaking engagements for founders and executive team members. • Content Marketing & Events Consultant | Tizra - Performed inventory and audit of existing marketing assets, developing new education-based social media campaigns and webinars to enhance content marketing efforts• Conference Editorial Director | Nielsen Data - Books - Reenvisioned the format and curation of two key category-specific publishing conferences, resulting in sell-out events and wide-reaching press coverage for this media research company

Directed Rosenfeld's UX communities and events, leading a team of 12 paid Subject Matter Expert (SME) curators, a support team of freelance contributors, and over 60 volunteer cohort facilitators. Developed and expanded year-round engagement opportunities for the community, assessing the state of the practice and working collaboratively to define clear roles, set goals, and establish scalable solutions for achieving them.Key Accomplishments:· Successfully oversaw the interactions and activities of a community of over 12,000 members in Rosenfeld's UX community. · Created an efficient system that captured data, provided insights, and offered actionable recommendations to our team. · Organized and executed four webinars each month and five community-led conferences annually. · Overhauled the Call for Proposal process and implemented the new system across four flagship events, resulting in more efficiency and a higher quality of submissions.· Managed ~200 speakers annually, coordinating training, regular mentoring, iterative presentation reviews, and event-day stage management.· Introduced a new "minimum viable event" format to test market new conference categories and audiences. · Deftly managed conference budgets and negotiated fees and contracts with vendors and speakers · Crafted innovative community engagement opportunities for sponsors in collaboration with our Sales Director. · Collaborated with the CEO to develop a comprehensive plan for a premium community membership experience featuring exclusive events, content, and contributing opportunities.

Created content to support this digital accessibility services company’s thought leadership, brand awareness, product positioning and differentiation, customer success, and demand generation strategies.Key Accomplishments:• Successfully collaborated with the Content, Web, and Demand teams to produce exceptional content that efficiently achieved our go-to-market, thought leadership, and customer experience goals. • Curated, proofed, and elevated various marketing materials, including web pages, blog posts, emails, social media posts, ads, infographics, whitepapers, and other assets. • Adeptly developed content to support webinars, events, and social engagement, and consistently assessed its effectiveness to meet KPIs. • Skillfully conducted interviews with internal stakeholders to generate thought leadership pieces.• Expertly managed design projects from start to finish, collaborating seamlessly with various stakeholders and teams.

Successfully developed and executed worldwide communication and marketing plans for this SaaS start-up, targeting various partner channels and increasing product awareness and adoption. Led multiple marketing campaigns for a variety of audiences, including regional, global, and internal. Produced and repurposed content across channels and formats including owned social channels and blogs, articles, videos, case studies, testimonials, and white papers. Managed agency and freelance contractors.Key Accomplishments:• Created and managed co-marketing and sales enablement strategies for 5,000 strategic resellers and affiliate partners, utilizing a variety of channels. • Orchestrated high-profile speaking engagements for our corporate leaders at significant industry events hosted by our partners. • Spearheaded an educational conference series for our strategic partners and internal teams, solidifying our position as a leader in our industry.

Orchestrated and produced conferences, events, and accompanying year-round editorial content, marketing campaigns, and community engagement initiatives.Key Accomplishments:• Devised, negotiated, and launched an international partnership for leading children’s media conferences. • Oversaw programming curation, marketing, publicity, and financials. • Created and produced several new advertising and sponsorship revenue opportunities - webinars, awards programs, co-branded conferences, roundtables, and VIP events. • Contributed feature articles focused on technology and media.

Managed the production and marketing of keystone conferences for international audiences.Key Accomplishments:• Curated, produced, and marketed Frankfurt Book Fair’s highest-earning and most widely publicized stand-alone conference, CONTEC. • Created several niche-specific tech/publishing summits attracting VIP audiences of C-Level publishing, tech, and media executives. • Spearheaded the development of an international, cross-industry program featuring a conference and live event series comprised of the world’s most innovative and well-respected thought leaders and viable startups.

Managed the Tools of Change for Publishing community (25,000+ members), a long-running B2B organization of industry stakeholders committed to tech innovation.Key Accomplishments:• Programmed, chaired, and promoted annual sell-out flagship conferences of 1500+ attendees.• Developed and launched over 15 satellite events and sub-communities, taking the TOC brand and programming to international, regional, and category-specific verticals.• Supported year-round community engagement efforts via podcasts, webinars, newsletters, speaking engagements, and building an online community of 25,000+ members.